As a low-budget independent comedy, Lionsgate lowered its hopes and posture from the beginning, and always kept a low profile, which also made the sudden rise of "Fighting Cancer" bring more joy and happiness, as if it became the brightest scenery at the turn of the New Year.

None of this is Lionsgate's work, though. Strictly speaking, Lionsgate's passive sabotage has also sparked a lot of debate, and many people in the industry are seriously discussing: If Lionsgate is serious about its publicity, instead of pinning its hopes on opportunistic shortcuts, will it be possible for "Cancer-Fighting Me" to break through 200 million at the North American box office? This sounds really unbelievable, but it is true, people are considering such a possibility.

In fact, not only in the North American market, but also in overseas markets, Lionsgate did not invest much energy, and cooperated with local distributors in the form of packaging and selling distribution rights. Naturally, "Anti-Cancer Me" has not received much attention in overseas markets, not only the main creators did not go to various places to publicize, but also the local publishers did not pay too much attention, coupled with the popularity of popular works such as "Shadow Game" and "Mission Impossible 4" in overseas markets, all of which affected the overseas box office of "Anti-Cancer Me".

Despite this, Lionsgate still made a small profit through the cooperation of distributing copyrights, and before the official release in North America, in fact, "I Fight Cancer" had already achieved profitability. As for the bumper harvest at the North American box office, it was a surprise.

In the end, "I Fight Cancer" was only released in 25 countries and regions, compared with those commercial blockbusters in 60 or 70 countries and regions, such a scale of release can be said to be the level of art films, including the United Kingdom, France, Germany, Italy, Japan, Australia, Argentina, Mexico and other major markets, but Brazil, New Zealand, Spain, South Korea, China and other major markets are all absent.

The overseas box office trend of "Anti-Cancer Me" is completely expected, and the United Kingdom, as the base camp of Blue Rite, has once again become the largest box office at the overseas box office, with a total box office of 10 million US dollars and the only country and region in the overseas market of the film to break through the 10 million mark; Germany, Argentina, and France have also performed very well at the box office, exceeding 5 million one after another, which is rare for art films.

Compared with the explosion of the North American market, the overseas market is tepid, without the chemistry caused by the premiere accident, and without the chain discussion effect caused by the "Don Quixote" album, "I am fighting cancer" seems to have been beaten back to its original form overnight, and the box office predatory posture of swallowing mountains and rivers has disappeared.

However, this is only a conclusion drawn from comparing the North American box office. Objectively speaking, in 25 countries and regions, "Fighting Cancer" successfully harvested $32 million at the box office, which is still a surprise achievement worth celebrating, not only because the production cost is only 8 million, but also because the film itself lacks the core power to detonate the market.

Perhaps, the overseas box office is the true portrayal of "me fighting cancer": excellent, excellent, appropriate, with the ability to achieve the box office, but does not have the potential to become a box office giant. The overseas results of 32 million are a small surprise, but they are not too outrageous, everything is within a reasonable range, but it is acceptable with peace of mind. As for the North American box office, that's the data leaking from the evil side.

By the time "I Fight Cancer" closed its global screenings, the film had grossed $200.8 million. For comparison, "Love Crazy" grossed $227 million worldwide.

In the North American market, the outstanding performance of "Love Crazy" laid the foundation for the miracle journey of "I Fight Cancer", and in the overseas market, Focus Pictures and Lionsgate have completely different visions, methods, methods and strategies, which ultimately led to a huge difference in treatment between the two films, which shows that the gap between the two film companies is not only about capital and scale.

Despite this, the investment of 8 million eventually won 200 million and 80 million at the global box office, and after deducting dividends, publicity, and costs, Lionsgate earned at least 70 million US dollars with this work!

Such an achievement is enough to make those super commercial blockbusters embarrassed, and even exceed the revenue ratio of popular works such as "Pirates of the Caribbean 4" and "Harry Potter and the Deathly Hallows (Part II)".

Of course, for such commercial blockbusters, the real part of the money is never on the box office of the movie, the profit from theme parks, peripheral development and copyright reuse, this is the real big head, in comparison, the box office revenue is only a drop in the bucket, and these are the parts that "anti-cancer me" and similar types of works cannot have.

However, "Fighting Cancer" also has an advantage that super commercial blockbusters do not have: awards season!

Comic book adaptations, animation adaptations, and theme park adaptations of super commercial blockbusters have an innate advantage in peripheral development, but in the awards season it is a star-studded star, "Batman: The Dark Knight" won the Oscar for Heath Ledger for Best Supporting Actor, which is the pinnacle of masterpieces, and "Pirates of the Caribbean" won an Oscar nomination for Johnny Depp, which is also an accident within an accident. However, until 2017, such films had never won an Oscar nomination for Best Picture, and even The Dark Knight had not been able to do so.

This is the congenital weakness of genre films. On the other hand, "Anti-Cancer Me" has an innate advantage: independent works with strong artistic costs and certain commercial attributes, but still maintain their own exploration and research in themes and art, so the excellent performance of the box office market is an important catalyst for the college's public relations.

"Little Sunshine Beauty", "Juno", "127 Hours", "Weakness", "Chicago" and other works, all of which are representatives of this type of film. The same is true of "I am fighting cancer".

In this year's awards season, "I Fight Cancer", which had little momentum in the early stage, appeared in the eyes of everyone with its outstanding box office performance in December, and the excellent professional reputation of the film won more attention for it.

So far, the focus of critics and industry insiders has been on Best Picture, Best Original Screenplay and Best Actor.

Will Riesel's script was unanimously praised for its high degree of completion, although the depiction of the supporting characters was not as good as "Little Sunshine Beauty", but the perfect combination of laughter and tears was comparable to "Juno", and the lines of wisdom and self-deprecation left a deep impression on people, and the first comedy performance of Lanley Hall's career amazed the big screen, and the free and lifelike performance won praise for the young actor who was only 22 years old, and even many people thought that this performance was better than "buried alive" No less impressive.

If you have to choose, the most promising award for "Me Against Cancer" is undoubtedly Best Actor!

Don't forget, in addition to "I Fight Cancer", there is also a "Love Crazy", which also broke 100 million at the North American box office, also received crazy praise, the same literary freshness, and more importantly, the latter also received countless followers at the Sundance Film Festival, throughout 2011, sprinting towards the awards season, not only did not exhaust and decline, but gradually accelerated, rushing to the Oscars.

As for "Love Crazy", critics believe that it has the hope of competing in the departments of Best Picture, Best Actor, Best Actress, Best Supporting Actress, and Best Original Screenplay.

Just this one detail can be seen that the industry evaluation of "Love Crazy" is slightly ahead of "I who fight cancer", not because of the quality of the work, but because of the balance of the characters in the script.

Objectively speaking, just like last year's "Blue Valentine's Day", after receiving rave reviews, she finally received only one nomination for Best Actress at the Oscars. The limitations of romantic drama movies can be seen, but this time, the critics are full of confidence in the leading actors of "Love is Crazy", especially the best actor.

Or rather, the best actor.

Purely in terms of the difficulty of the performance, "I Fight Cancer" is undoubtedly better, but in terms of performance level and completion quality, "Love is Crazy" has been loved by many film critics.

In this work, Lan Li's performance is delicate and real, deep and wonderful, and the spirituality between the eyebrows and eyes gives the character of Jacob unparalleled charm, and at the same time completes the interpretation of the core sublimation of the theme of the story.

James Bernard of "Village Voices" believes that "two works deserve two nominations, and he is undoubtedly the most charismatic actor since Marlon Brando".

In the comments, James said that he would not be surprised if Lan Li became the first actor in film history to win a double nomination for the Oscar for Best Actor, and he was more worried that because of the difficulty in choosing and leading to a vote crisis, people did not know whether to choose "love crazy" or "I am fighting cancer", but it led to a lack of votes, so that Lan Li and the nomination passed by, which is the biggest chokehold.

In December, the awards season kicked off, with the Boston Film Critics Association, the National Society of Review Awards, the San Francisco Film Critics Association Awards and other awards ceremonies one after another, and the trend of the nominees also confirmed the conjecture of film critics.

After last year, this year's awards season has once again been in the spotlight: can Blue Gift win an Oscar nomination for the second year in a row? Can Blue Gift break the shackles of age and go one step further to win trophies? What is the future of Blue Gift in the awards season? Is the future of this year's awards season clearer or bleaker?

At such a moment, the Hollywood Foreign Press Association has just announced the list of nominees for the 69th Golden Globe Awards.