736 The new favorite of the market
"Cancer-fighting me" broke 100 million at the North American box office, although after the box office fell the next week, box office professional forecasting analysts had predicted such an ending, but when the truth really happened, the exclamation still came out involuntarily, this seems to have become a phenomenal work, Lionsgate was so happy that tears fell, and industry insiders fell through countless glasses, puzzled - how did all this happen?
There can be many reasons, the subject matter is likable, the script is solid, the director is in control, Seth Rogen, and the holiday is appropriate...... But after stripping away all these additional factors, the focus of attention finally fell on Lan Li. Especially after the accident at the premiere, the controversy surrounding Lan Li and the way Lan Li handled it were even more impressive.
Lan Li and Seth joined hands to attend the interview of "The Ellen Show", in which Alan DeGianis asked the question, "Controversy, it always seems that controversy surrounds you, but you rarely lose your temper, you don't panic, you don't argue, why is that?"
Faced with such a question, Lan Li replied like this:
"I have always believed that the world is objective, but it is subjective in the eyes of everyone, which also means that what kind of attitude you have towards the world is what the world is presented in front of you. It could be hatred, it could be kindness, it could be happiness, it could be disaster. In my world, those so-called controversies don't make sense, they can hurt because you allow them to hurt you. ”
This mature and wise, intelligent and philosophical answer won Allen a standing ovation.
"Fighting Cancer" is one such work, it can be a simple comedy, it can be a diary of introspection, or it can be a warm Christmas carol – or an ode to life. accidents, but they give this movie more meaning.
This is not the first time Lan Li has performed miracles.
In the past three years, Lan Li has starred in a total of four works, and in addition to "Buried Alive", the other three works have successfully achieved more than 100 million in North America. Among them, "Fast and Exciting / Love 5" is 300 million in North America, Lan Li starred as the third supporting role, and the credit cannot be counted on his head, but "Love is Crazy" and "I Fight Cancer" are beyond doubt, and what is even more exaggerated is that the investment in these two works is extremely low, the former is 250,000, the latter is 8 million, but the box office results are so crazy, this is the miracle behind the numbers.
Whether it is "Love is crazy" or "I am fighting cancer", Lan Li is a well-deserved important hero, this young actor of Generation Y, first proved his talent in acting, and then proved his charm in the market, and deservedly became the biggest discovery of the North American market in 2011.
In the minds of major Hollywood studios, the commercial value of Lanli has skyrocketed! It is even comparable to actors of the level of Robert Downey Jr. and Johnny Depp, why......? Cheap and fine!
It's interesting to talk about this topic at this moment, or it's ironic.
Not long ago, Lan Li left the crew of "Fast and Thrill/Love 6" and joined "Edge of Tomorrow", rumored, the salary figure could not be negotiated, which is one of the important reasons, Universal Pictures offered eight million dollars, but still failed to impress Lan Li. In the end, Warner Bros. generously offered $10 million plus a 5% box office dividend, with Blue Rite as the core, to create the "Edge of Tomorrow" project.
Hidden behind these figures, people know that Universal Pictures is stingy and Warner Bros. is generous. For 8 million, Universal Pictures gave up the Blue Gift, and for 10 million, Warner Bros. got the Blue Gift.
Looking back at Lan Li's three works this year, "Fast and Thrill/Love 5", Lan Li's salary is 0.5 percent dividend, with an income of 1.5 million and a North American box office of 300 million; "Love is crazy", Lan Li's salary is 20,000 plus 10 percent red, with an income of 1.3 million and a box office of 120 million in North America;
In other words, Lan Li's highest salary so far is only 1.5 million, but each work has achieved several times the profit return. Although the relevant list of "Forbes" has not yet come out, it is certain that among the actors with the highest return rate this year, Lan Li will win the championship with an absolute advantage, far ahead of Hollywood's top superstars.
For such an actor, let alone 10 million, even fifteen million, or even eighteen million, it is worth it. So, is Universal a loss, or is it a loss?
After "Fast and Thrill/Love 5", Lan Li entered the attention of major Hollywood film companies for the first time, and his name began to appear on the actor shortlist of many projects, including many super blockbuster projects, but the influence is still limited after all;
Even though Lan Li is filming "Edge of Tomorrow", the next schedule is completely uncertain, and even though the awards season has officially entered the college PR stage, Los Angeles has gathered countless celebrities...... But Andy Rogers has become one of the most popular agents in Hollywood, with a steady stream of calls asking about schedules, inquiring about the situation, and inquiring about projects.
Profit first, entertainment to death, this is the essence of Hollywood. For a long time, the 20 million club was considered to be an important basis for judging when an actor's status in the industry has undergone essential changes, but it is not so much the club itself, but the interests hidden behind the club, and it is driven by interests that the reputation, rights, and status have changed accordingly.
That's the case with the current Blue Rite.
However, the box office journey of "I Fight Cancer" is still not over, and the New Year's Day holiday is coming. For the Western world, Christmas is similar to the Chinese New Year, although it is a holiday, family reunion is the most important thing, and on the other hand, New Year's Day is a time for friends to party, which also makes the film market prosperous.
Not just three days on the weekend, but also a few days between Christmas and New Year's Day, the cinema has become the best choice for leisure and pastime, and the box office data of the whole market has fully recovered, sweeping away the sluggishness and silence of the previous four weeks, showing a gratifying upward momentum, and struggling to welcome the arrival of 2012.
In this week's weekend box office rankings, the top 20 works, except for "Mission Impossible 4", the weekend box office data of all other works all show a green reverse growth momentum, with the "Shadow Game" with the least increase of 3%, and the "War Horse" and "New Year's Eve" with the largest increase of 90% have exploded!
The frenzy of New Year's Eve makes "New Year's Eve" undoubtedly the most perfect work for the occasion and is highly sought after.
"Mission Impossible 4" has delivered a good answer sheet for two consecutive weeks, this week, under the addition of the holiday, the weekend decline is only 0.5 percent, almost the same as the next week's data, although it is not a green increase, such data is still worth cheering; more importantly, thanks to the crazy surge in the box office in midweek, the cumulative box office in three weeks has reached 132 million, and the hope of 200 million in North America has seen the dawn.
To be sure, "Mission Impossible 4" is one of the most outstanding works in December this year, but the box office champion in December this year is someone else: "Me who fights cancer".
Entering the fifth week of release, the "Fight Cancer" craze continues unabated, with the weekend box office increasing by 30%, earning another $12.4 million, and at the same time, the midweek box office performance is exceptionally good, and the enthusiasm for watching the movie remains high, which makes the film's five-week cumulative box office reach 143 million!
It's not "Mission Impossible 4", it's not "Shadow Game", it's not "War Horse", it's not "The Adventures of Tintin", it's not "New Year's Eve", it's not "The Girl with the Dragon Tattoo", it's "Me Fighting Cancer".
This low-budget independent comedy became the box office champion in December 2011, which has surpassed the cumulative box office of "Love Crazy" in North America, and also equaled the box office data of "Juno" in 2007, which is also 143 million, and furthermore, the North American box office of Seth's famous work "One Night Big Belly" is 148 million, which also means that "Fighting Cancer" is about to become Seth's personal highest-grossing live-action movie!
No language pales in comparison except the uncanny. The right time, the right place, the right people, the wrong accident, the right time, the wrong place, the right way, "I fight cancer" between right and wrong, unexpectedly coincided to the perfect time, and finally wrote an irreproducible legend.
After the frenzy of the New Year's Eve, the box office growth momentum of "Anti-Cancer Me" finally slowed down, highlighting the disadvantage of lack of stamina, and the box office fell by 42% in the first week of 2012, which is also the first time since the release of the movie that the decline exceeded 40%, and the pace of rapid progress has slowed down.
Despite this, the film was released in theaters until April, and after 20 weeks of release, the North American box office finally reached $176 million, ending its dark horse miracle journey with a bang. The cumulative box office performance even exceeded the 169 million of "bridesmaids", becoming the biggest dark horse in 2011 and the work with the highest return on revenue.
This is the most outstanding comedy at the box office since "My Grand Greek Wedding" in 2002. Back then, "My Grand Greek Wedding" was exactly the same situation, no one cared about it, there was no publicity, niche works, no big names, and even there were only more than 100 distribution venues - not screenings, but independent distributors could not negotiate more theaters, and could only be screened on a small scale.
In the end, this $5 million work swept the box office of 240 million in North America, writing the most magical period of film history.
Now, "Fighting Cancer" has successfully replicated this feat!