With "Love Crazy", at the age of 22, he became the Oscar, and at the time people speculated that the next few years would be difficult for Lan Li's awards season journey, which was expected, but people did not guess that the impact would come so quickly.

After winning the Silver Bear Award for Best Actor at the Berlin Film Festival, "Detachment" is naturally considered to be the most important work in this year's awards season.

But now, he died before he could get out of school. The curtain of the awards season has just begun, and the fire of war has not even had time to ignite, and "detachment" seems to have withdrawn from the battle for various awards.

In fact, professional film critics are still praising Lan Li.

When Roger Ebert attended the New York Film Festival, a reporter asked a related question, "Which one is the most impressive among the performances of many actors this year", there is no restriction on gender, nor is it limited to the protagonist and supporting role, and Roger gave his own answer with almost no hesitation, "Lan Li Hall." ”

Because the answer was too crisp and too affirmative, it caused a burst of exclamation among the reporters.

Later, Roger added in an interview, "Personally, when I watched the work 'Detachment', the quality of the performance shown by Lan Li left a good impression. We all know that he's a great actor, so I thought, well, it's not a big deal, and he's put on another great performance. ”

"But after that, for a long time, I mean, for more than three months, I couldn't help but think of his performance, savoring the emotions, the afterglow, not just the character of Henry Barthes, but the fate of the character and the life. To be honest, for this reason, I made a special trip to Queens to visit the situation of those low-level education, and the shock I felt continued to surge. ”

"Sometimes, I can't tell if it's the power of cinema or the power of acting. But needless to say, one of my personal favourite movie images so far this year is the 'detachment' finale, in the midst of the ruins, Lan Li's poetry reading. God, that's beautiful. ”

Roger did not hide his love and pursuit of Lan Li at all, and such a tirade can make people see his affirmation, and he is not the only industry insider who holds such a view.

In the cities of New York and London, the general view is this: excellent, this is absolutely excellent, unparalleled excellent. Once again, Lan Li's sheer strength was recognized, and the juxtaposition with the Almeida Theater's version of "Les Miserables" really gave a sense of the young actor's excellence.

Gradually, Lanli is breaking the barriers of age and experience, and has been recognized by those who are true professionals.

For practitioners like Tony Kaye who are dedicated to the creation of film art, what they care about is not word of mouth, not awards, not box office, not profits, but pure strength. Good is good, bad is bad, and there is still work to be done, everything is so pure.

But Oscars season has never been so easy.

Strictly speaking, any award ceremony and film festival is not so simple, because they are not math problems, one is one, two is two, and the aesthetics and judgment of art need to refer to too many criteria.

The reason why the three major European film festivals are relatively simple and independent is because of the jury system, and the final selection results reflect the preferences and preferences of a small number of judges, so the president of the jury every year is crucial;

The Oscars, on the other hand, reflect the combined voting results of more than 6,000 college judges. As a result, things became even more complicated, and the Academy PR for awards season was born.

Nominations are based on strength, and winning awards depends on luck, which is not just talk.

In fact, under the information explosion environment that has risen with the Internet age, the golden words that the wine is not afraid of deep alleys have long lagged behind the times, and now even in the nomination stage, it is necessary to rely on effective college public relations to fight a bloody road, and the intensity is not inferior to the award chasing stage.

A simple set of data and everything is clear at a glance.

In the first decade of the 21st century, among the Oscar Best Pictures, only three award-winning works failed to cross the 100 million threshold at the North American box office, namely "Crash", "No Country for Old Men" and "Bomb Disposal Unit", and the lowest box office was "Bomb Disposal Unit", with a box office of only 17 million US dollars.

In the last decade of the twentieth century, among the best Oscars, there were also three winning works with a box office of less than $100 million in North America, "Schindler's List", "The English Patient" and "Braveheart", among which the lowest grossing was "Braveheart", with a box office figure of 75 million.

Furthermore, in the past two decades, only one Oscar winner has won the Oscar for Best Picture with a cumulative box office of less than 50 million in North America, "Bomb Disposal Unit" - in addition, last year's Best Picture "Artist", the final box office in North America was 44 million.

"Variety" magazine once counted that for any film trying to hit the Oscar for Best Picture nomination, the North American box office must reach more than eight million US dollars, and in the past ten years, only one work, "Letter from Iwo Jima", has not been able to meet such a standard -

Because Clint Eastwood made two sets that year, "Flags of the Fathers" and "Letter from Iwo Jima", which read the same battle from the perspective of the United States and Japan, respectively.

Warner Bros. was originally going to hit the Oscars with the "banner of his fathers", and the "Letter from Iwo Jima" fought again next year, but the former's reputation was far lower than expected, and seeing that it was about to miss the awards season, Warner Bros. made a quick decision and hastily pushed the latter to the theaters. That's what happened.

In other words, if you want to win the Oscar nomination for Best Picture, you must have enough publicity and mass base, and you must also have enough media topics and promotional content, and the box office is the most direct performance.

This is true for nominations for Best Picture, as are nominations for other projects.

The college PR of awards season is not only a network war, a PR war, and a propaganda war, but also a money war. In the final analysis, this carnival of the world's film industry is still closely related to interests.

Now, "detachment" is falling behind.

If the Tony Awards or Oliver Awards start now, then Blue Gifts will definitely be the favorite, but in the awards season, the poor word-of-mouth, sluggish box office and strong tendency to resist the audience have made this work lose attention early.

If nothing else, "detachment" may be eliminated at the nomination stage.

For an art film, and for an art film that won the Silver Bear above the Berlin Film Festival, such a performance is really disappointing.

Objectively speaking, Tony Kaye and Lan Li Hall never intended to impact the awards season, from the screening stage, Tony was in high spirits and did not have the slightest intention of joining in the fun, and Lan Li, who was filming in the UK, was even more passive and did not carry out any publicity. They don't regret missing the excitement of awards season.

But the media reporters were unwilling to give up, and began to shake their heads one after another.

On the one hand, they all began to choke at the loss of Lan Li, this is the first work since Lan Li was born, and the results after the screening are far lower than expected, maybe it will not become a turning point in Lan Li's career, but the miracle journey came to an abrupt end, and it is still unforgettable.

On the other hand, they also regretted the disappearance of Lan Li and missed another confrontation with Weinstein Pictures.

At the end of last year, the awards season between Lanli and Harvey Weinstein was full of ups and downs, thrilling and twists and turns.

For most of the time, the "artist" has the absolute upper hand, and even shows the tendency of sweeping thousands of armies, and the outbreak of the "hype gate" has forced Lan Li into a desperate situation and is in danger.

But in the end, Lan Li completed the Jedi counterattack and made history with a jaw-dropping Oscar top.

This big scene is definitely wonderful and amazing.

It is rumored that after the award ceremony, Harvey was furious and thunderous at the Sunset Tower Hotel, and he and Lan Li can be described as a real enmity.

At the end of the year, Harvey led Weinstein Pictures to a comeback, and it was extremely strong. "The Happiness Line Behind the Dark Clouds", "Django Rescued", "The Master", "Quartet" and many other works cover the competition for various awards, continuing their consistent strategy, while operating the college's public relations, while allocating resources, and when entering the sprint stage, they will concentrate their firepower to impact the little golden man.

It is worth noting that among these works, Bradley Cooper, Joaquin Phoenix, Jamie Fox are all strong contenders for Best Actor.

Just from this subtle action, it can be seen that in the process of buying the copyright, Harvey's priority is the impact of the best actor, not the best picture and the best director, otherwise he would not have missed the "hunting Ben**", but chose the "happiness line behind the dark clouds".

No one knows exactly what happened between Lan Li and Harvey, and the copyright deal for the "Love Crazy" work does not seem to be enough to completely anger Harvey, but it is certain that Harvey and Lan Li are definitely not close friends, and the two have not collaborated on any work so far.

It's a pity that this year's war between Harvey and Lanli doesn't seem to have started yet, and it ended early because of the early exit of "detachment", which is really suffocating.