1105 Mixed moods
After four weeks of screenings, the mention of the London premiere of "Les Miserables", the media comprehensive evaluation of the ice and fire, the double blessing of the Berlin Film Festival and the Oscars, and the topic of the awards season, the box office performance of "Detachment" still has not been able to replicate the magical curve of Lanli's past.
The cumulative box office of the five-week screening still failed to exceed one million dollars.
Objectively speaking, the market box office performance of the works in the awards season is not the focus of attention, because this is not the original intention of the production of the work, in addition to the impact of the Oscars, the income of the work comes more from video tape rental, rather than theater screening, even if the art theater screening is basically not profitable.
The year before last, Nicole Kidman won the Oscar nomination for Best Actress for the work "Rabbit Hole", before the nomination, the cumulative box office was 1.5 million, after the nomination, the final box office was 2.2 million;
The box office is never the focus of attention for such works of art, and no one cares about the cost of making them – unless they are incredibly expensive or their box office numbers – unless they have the potential to be nominated for Best Picture.
"Detachment", naturally, is no exception.
In fact, after the Berlin Film Festival, the "detached" word-of-mouth and reviews have already predicted the direction of the box office, and now, in just five weeks during the screening period, the cumulative box office of the film has approached one million, which is already amazing.
What's more, Tony Kaye did not announce the production cost and shooting budget of the "detached" movie, according to industry estimates, it should be between one million and one and a half million, and it may be slightly higher, but it is basically in this range.
This also means that such box office figures were achieved during the screening, which is already a very gratifying box office figure for Tony.
But for journalists, for journalists who are eagerly looking forward to the continuation of Lanli's magical performance, such an achievement is far from brilliant or successful.
Looking at the box office performance of all Lanli's works, the lowest number is 52 million "buried alive", and the lowest investment cost "Love Crazy" swept 125 million, these are still the box office in North America, if it is a global box office figure, then the achievement is even more incredible.
The reporters' expectations for Lan Li are not only excellent at the box office, nor just to achieve profitability, but should be a big hit, without ten times or twenty times the box office revenue, which seems to be unsatisfactory. Now the "detached" results and reputation may be an acceptable result for others, but for Lan Li, this is Waterloo.
After the first week of December, the screening of "Detachment" is still unhurried and methodical.
In the last week of 2012, the film was released in 49 theaters in five cities in North America, and the screening scope was still tightly controlled within a limited range, allowing word-of-mouth and reviews to flow slowly, and also allowing controversy and debate to slowly ferment.
The widest week of cinemas came in the fourth week of January, with 351 cinemas screening, but it only lasted for a week, and the number of cinemas began to be reduced in the following week, falling back to 298 cinemas.
In other words, the opportunities for the majority of movie fans to watch movies in art theaters are really limited. After missing out, they have to wait for the release of the video, which they can watch on a rental or on-demand basis.
Eventually, "Detachment" was released in North American theaters for 18 weeks, and officially went offline in the first week of March, but instead, four weeks later, the film was officially released on Blu-ray discs, available for rent and sales, and provided a wider viewing channel for those who are truly veterans.
When "Detachment" officially went offline, the film's cumulative North American box office was $6.98 million, and there was no overseas box office, because Tony Kaye did not operate overseas theaters, and directly skipped the theater link, and released the video in the form of a DVD, so that the majority of fans can watch this work more directly and quickly.
According to the official announcement of Tony Kaye's personal studio, "Detachment" has already achieved profitability early just by relying on the theatrical box office, and the amount is far beyond imagination.
The studio also said that Tony donated all box office proceeds to charities, mainly those related to the education system, especially projects that fund slum education, and later announced that he would donate all of his personal remuneration and box office dividends to the same charity.
Obviously, for them, filming and producing the work "Detachment" and making money has never been the primary goal, or even one of the goals.
At the same time, "Detachment" also officially surpassed "The American X-Files" and became the highest-grossing work in Tony's solo directorial career. This was an unexpected result.
When "The X-Files" was released in 1998, it grossed $6.72 million in North America, and it was also released overseas, achieving good box office results, and eventually the cumulative global box office exceeded 20 million, reaching 23 million.
However, the filming cost of this film is also huge, with a full investment of 20 million US dollars, according to this calculation, the film not only failed to make a profit, but also lost money. But then, the film did well in the videotape rental market and managed to make a profit.
"Detachment" was not able to be released overseas, and the global box office naturally could not be compared with the "American X-Files", but this work landed in the DVD rental market early, and it also achieved good feedback, and the long battery life is also amazing - the author film and cult movies have always been like this.
Although, the North American box office of "detachment" still far exceeded expectations; although "detachment" once again achieved profitability, even if it did not become a big hit, the results were still good; although the widespread discussion of "detachment" is still eye-catching; although, "detachment" is only an art film, and the success or failure of art films is not judged by box office......
But no one can ignore, and no one wants to ignore, this is the first Waterloo since the birth of the Blue Rite. It's not speculation, it's not hypothetical, it's the real Waterloo.
First of all, Lanli's dream of breaking 100 million in North America for five consecutive works was shattered.
Secondly, the "detached" cumulative box office in North America has not even been able to cross the threshold of 10 million.
In addition to the 55-point media evaluation, Rotten Tomatoes has a freshness rating of 59 percent, with an average score of 6; above IMDB, the score of more than 40,000 netizens has temporarily settled at 7.8 points, saving face a little, but it is still a drop in the bucket.
There is no doubt that this is a new career low for Lanli, and it is far below expectations.
So, the day that people have been waiting for, the day that people have been inquiring about, the day that people have been eagerly waiting for, has finally arrived, but ...... The mood is not as excited and cheerful as I imagined.
After a short period of happiness and joy, the mood quickly precipitated, some dazed, some lonely, and some disappointed. It is really difficult to accurately summarize the mixed emotions in one language.
Lan Li, who just turned twenty-three years old not long ago, has created countless miracles in his career, and even makes people jealous and resentful, wishing to see him fall hard, but when this day really comes, people are beginning to be at a loss, is it that the first person of Generation Y has collapsed?
Does that mean that the change of times is still incomplete? Does that mean that the rise of the new generation of actors has come to an abrupt end? Does that mean that they have no chance to witness the birth of history one after another?
Human beings are always so contradictory, good and bad, good and evil, advance and retreat, all of them are gathered in them, and after their wishes are fulfilled, they begin to regret it.
Now turning their heads and looking back on Lan Li's career, it is far more difficult to be happy than happy, because they missed the moment when Lan Li made history again, and the future suddenly became uncertain, Tom Cruise and Will Smith-style idols of the times, will never appear again?
Mixed tastes, this is perhaps the best adjective right now.
Many media outlets did not appear to have the imaginary collective fall, but some of them were a little unhappy, and after the report was completed, they began to raise another concern:
The complex word-of-mouth and sluggish box office of "detachment", as well as the unhurried pace of screenings, does this mean that in this year's awards season, Lan Li will be absent from the nomination for the first time?
The connection between the Berlinale and the Oscars has always been extremely weak, and the winners of each year's Best Actor and Actress are extremely difficult to compete for even the awards season, and the record of winning awards is even more slim.
The last time Berlin won an Oscar was in 2000, when Benicio del-Toro won the Oscar for Best Supporting Actor the following year after reaching the top of Berlin with the "Drug/Substance Network".
The last time a Berlin actress won an Oscar was in 2004, Charlize Theron won the Berlin and Oscar for her outstanding performance in the "Devil Girl" - at that time it was still the honeymoon period between Berlin and the Oscars, and Halle Berry in 2002 and Nicole Kidman in 2003 all replicated the trajectory of winning the Oscar after reaching the top of Berlin.
But now, the prospects for the Blue Rite in this year's awards season are getting weaker.
So far, among the actor candidates who have hit the Oscars, people have mentioned "Master" Joaquin Phoenix, "Lincoln" Daniel Day-Lewis, and Bradley Cooper "The Happiness Line Behind the Clouds", but no one has mentioned the "detachment" blue gift.
That's the real disappointment, that's the real downturn.
After many years of continuous strength, this year, for the first time, the upward momentum of Blue Rite has slowed down.