Snow Gold was very fast, and the contract amendment and other work were resolved in a very short time.

Although it is an ad that can be skipped directly, the price is not low because most videos are played before the broadcast.

Therefore, a few people were specially called to communicate closely with the platform to grasp the real-time effect.

Zhang Yu, a college student, habitually clicked on the Tencent Video webpage.

I've been preparing for exams for the past few days, and it's a rare adjustment to catch up on dramas for an hour.

Find the drama you want to chase, click on it, and then leave to pour yourself a glass of water.

She doesn't have a membership, and experience tells her that she has at least a little more than a minute of advertising.

You can make the most of this to go to the toilet or something.

Feeling like I've been spending a bit of time, I hurriedly sat back down in front of my computer.

only to find out what the hell this is.

A group of old men and old ladies sang hoarsely songs in Chinese that I don't know.

The camera moves from left to right, then back again.

Everyone is wearing performance costumes, no matter how they look, move, or look at them, they are all serious.

But this singing is really unbearable.

At first, Zhang Yu thought that he had clicked the wrong video and watched a tricky show.

But if you look closely, it is written in the upper right corner.

"Snow Gin Beer kindly reminds that this ad can be closed for free. ”

Zhang Xue didn't say anything, and ordered it directly.

After watching the drama for a few minutes, she realized that something was wrong.

humming a song inexplicably, it's nothing, the key is to hum the song in the video just now.

Cang Tian testified that Zhang Xue was definitely the first time to listen to it, and from the bottom of his heart, he was disgusted with this advertisement that he didn't know what it was.

He shook his head and forcibly expelled the magic sound.

A few more minutes passed.

"Ah~!" screamed, causing the roommate to be surprised.

"Snow, what's wrong?"

"As soon as the ad was broken, I could have skipped it, but I always wanted to see it. Zhang Xue was helpless.

When the roommate heard the interest, he took a chair and sat on the side.

Zhang Xue refreshed the next page.

I turned on the small speaker, and the magic sound came as promised.

The two girls just opened their mouths and looked at the screen in a daze.

1 minute, 2 minutes, 3 minutes......

I still keep encouraging myself in my heart, and it must be different in the future, definitely... What a ghost.

The roommate finally said the first sentence when it was almost over.

"I'm afraid this advertising director is not mentally retarded. ”

Zhang Xue nodded submissively.

Seeing that the time was almost over, the hand was already on the mouse.

8 minutes and 30 seconds.

The lyrics of the music suddenly decreased, and a male voice that should have been nice suddenly sounded.

"If you don't buy the new cold beer, we'll keep singing. ”

Then a picture of a beer appears on the left side of the screen.

The singing resumes until the end.

By the way, Zhang Xue is a student of the Department of Advertising at Communication University.

The two of them looked at each other after reading it.

"I think it's a first-of-its-kind. Although Zhang Xue didn't want to admit it, she still said her thoughts.

The roommate nodded: "It turns out that advertising can still do this." ”

"But this model is really, really..."Originally, Zhang Xue wanted to say the word cheap, but in front of so many old people, she couldn't open her mouth.

The roommate understood her mood very well: "It's that this director is very cheap." ”

The two chatted about the advertisement for half an hour, and finally decided that they couldn't just be spicy.

The link was sent directly to the school forums and various groups.

The headline reads, "Shocked! God of the Year Commercial!"

Similar situations are happening all the time.

Most people's mentality is that they are unwilling to suffer this "stuffy loss" by themselves.

They are all pranks and continue to be spread to others.

What's more, the name was changed directly.

"Private biography, 9 minutes video. ”

Many netizens who don't know the truth are vying to download it, and even in some hot forums, posts asking for seeds have appeared.

Immediately, a good deed person attached, followed by a sentence "Brother, take care of your body." ”

The scholarship staff who originally wanted to intervene found that they could not use themselves.

This speed is faster than snowballing, I don't know how many times.

even appeared on the hot search list, with the title of the "9 minutes" video.

With heat, there will naturally be rubbing.

A lot of people with the name of experts have come out.

"This is an insult to the advertisement, and the relevant departments are required to take it off the shelves. ”

"The representative of the three vulgarities, grandstanding. ”

A small part has risen to the moral level, saying that advertising takes advantage of the elderly.

The first one can be ignored, but the last one cannot.

The relevant personnel had been prepared for a long time, but some live videos were recorded during the shooting.

For example, staff care, meals, and interviews with the elderly.

He also said that all those who participated in the filming were approved by me, and the recording time was only half an hour, plus waiting, a total of less than three hours.

The person in charge of the "Office for the Elderly" also issued a statement that there is no negative meaning such as deception and teasing, but just a simple advertisement.

Of course, there are also professionals who come out and wave the flag.

A big V who has been in the industry for more than ten years posted a long comment.

"Advertising has existed in human society since ancient times, and the initial cry to invite guests and make signboards is also one of the types of advertising.

Today, it can be said that it is very mature, and people are used to living in a space full of advertisements.

Visiting a mall, eating a bite, or even going to the toilet can find the shadow of advertising.

If there is one that can make people curious, arouse interest, and cause onlookers to watch it, it can be said that it is a complete success.

This advertisement for Snow Gold is just that.

There is a mention of discrimination against the elderly, which I completely disagree with.

Not being able to sing is not a shameful thing, and people can use a hundred young people.

1000 yuan for three hours, I think there are a lot of people who are willing to go.

Moreover, they also explained to every old man that all certain people should not be on the platform, and they will not be able to see others.

The director of this advertisement is named Su Yan, I went to find out, but he was not a person in the circle.

My job is a variety show director, and several programs have good ratings, which really makes me ashamed. ”

As soon as this blog post came out, many people reprinted it, including Snow Gold.

Even Minjiang Satellite TV, plus several of its programs, forwarded it at the same time, showing its attitude of standing in line.

The eyes of the masses on the Internet are also bright, and these discordant voices gradually disappear.

The final question was whether the ad was a success.

After all, not everyone appreciates this way of publicity, expressing disgust, and definitely not buying school beer.

There is a post that has also changed hundreds of floors because of the quality of the advertisement.

Until a wise netizen pointed out that you will research here, which itself already shows that the advertisement was successful.

There is a situation on Tencent.com, that is, the barrage on the video no longer discusses the content, but says "I'm here to see the advertisement".

A series of +1+2 .......

As for the gold owner, he smiled even more, not only did the sales increase, but the stocks also rose.

After Mr. Zhou issued the order for omni-channel placement, he went back to the headquarters to accept the praise.

However, Su Yan didn't care much about all this.

He was busy with his parents, visiting places of interest and tasting delicacies.