This was discussed by Su Yan with the film crew in advance.

Because the old people are basically inexperienced, if they are told to enter the official shooting, there will definitely be a problem.

For ten or so minutes, it may be okay to sing it twice, but if it is too much, I am afraid that my voice and body will not be able to bear it.

So I studied Ender's Game.

(Science fiction, the human zerg space war, pick a commander from among the young people, the last battle, the instructor tells him that it is a drill, and the result is a real battle.) ）

Although they were all surprised, the real gold and silver were in their hands, and the old people were very happy, and said that they could come again next time they needed it.

Seeing that the staff had almost cleaned up, Mr. Zhou and Minister Huang came over.

Su Yan saw it and took the initiative to say hello.

Huang Jian couldn't laugh, and after a few "hey" sounds, he stopped talking.

What a good opportunity, why do you treat it so casually, and in front of the gold owner, I'm afraid there will be no future.

Mr. Zhou didn't speak, in fact, for him, it didn't matter much to spend 100,000 yuan.

It's just that Su Yan is now famous.

Since the director who rubbed the popularity proposed "cutting-edge director", industry insiders have continued this nickname, because it is indeed worthy.

I don't know how much more difficult a variety show is than an advertisement.

But now, at least for him, it's incomprehensible.

"You two, I know you have a lot of doubts in your mind, but this is not the finished version. ”

After hearing this, Huang Jian ignited a little hope again.

"It will take a lot of time in the later stage, so be careful. ”

Su Yan shook his head: "It won't take long, it is estimated that it will be tomorrow." ”

Minister Huang was speechless! Even if it can be done quickly, don't say it so easily, Lao Tie.

Mr. Zhou thought about it.

"There is no doubt about employing people, although I still can't see Director Su's intentions, but I will still follow the agreement, after doing a good job, I will broadcast it on Tencent first, and whether it will be launched in all channels depends on the final effect. ”

One of the reasons why he is willing to stick with it is to go to the store that appeared on the show to find out.

The sales of all small stores have increased by several hundred percent, and no matter how much they are prepared, they are sold out, and the business of large stores has also increased significantly.

This is a reasonable arrangement as a businessman, and Su Yan said that he has no opinion.

Back on TV, Thomas has arrived.

It was invited by Su Yan, this man who made Wang Yangyang look slim, with a rather magnetic voice.

Thomas was also very angry, and immediately bought a ticket for the next day at his own expense after receiving the call.

The recording time before and after was less than an hour, and he went back directly, without even bothering to eat a meal, and politely refused the payment.

Other editing, special effects, and subtitles are all done by Su Yan himself.

Because the workload is too small, the material is only ten minutes, and I didn't find anyone else.

Soon, the suppressed video was sent to the gold owner's mailbox.

After Mr. Zhou got the notice, he read it first.

The video is 8 minutes and 7 seconds long.

He has gone through four different mental journeys.

First, the first three minutes are lying (third tone) groove (second tone).

The next 3-8 minutes and 30 seconds are the lying (third tone) groove (fourth tone).

Suddenly, after watching the last 7 seconds, it was lying (the fourth tone) and the groove (soft).

After thinking about it for a while, it finally sounded the fourth sound.

I finally understood why the young director would ask if he was worried about the damage to his image at the time.

If this advertisement is placed, it will definitely cause heated discussions, but it will not damage the image. In his opinion, it seems that it can be improved from an alternative perspective.

The cutting-edge director does have two brushes, and the brain hole is not ordinarily big.

The plan was approved, but Mr. Zhou was not in a hurry.

The original plan was to put a 30-second length on Tencent, and if you cover it, it is basically the dramas with the highest click-through rate and some other programs.

But now, I thought that I would have saved all the money I would need to spend on ad production, and it seems that I could take a chance.

There are two types of ads in front of videos on the platform.

One is that it can reach up to 90 seconds depending on the click, and members are required to skip it.

In addition, it is only adopted by a few brands, and it takes a long time, but ordinary users can skip it.

Netizens have a self-deprecating saying that those who have money don't watch the things they advertise, and those who don't have money can't afford them.

After thinking about it for a long time, this boss who started from the bottom and sat in his current position step by step was ready to do it.

Even if the effect is mediocre, the income from the show can offset the investment that is not successful, but if it succeeds, the benefits are immeasurable.

When Tencent received the notice, there was no objection, you pay, you are happy.

The specific cost is difficult to disclose, but with 50% coverage, this cost can be said to be sky-high.

The tentative time is one month.

After Su Yan finished his work here, he filmed two more episodes of "Star! Refrigerator".

In fact, this is taken by Director Chen, he is just responsible for watching, not supervising, but indicating that I am present.

Then, I took my annual leave and took a car home.

When they arrived at the door of their shop, their parents, who were watching TV, were startled by the sudden appearance of Su Yan.

The mother immediately walked out with a smile on her face and wanted to hug her son.

"You said you, and you didn't say a word when you came back, and you didn't buy vegetables at home. ”

After speaking, he glared at Su's father: "What are you doing in a daze, don't go to the market yet." ”

Lao Su, who was preparing the result of his son's bag on the side, was not angry when he was told, and happily agreed.

"Xiaoyan, go back with your mother first, I'll close the door and go grocery shopping. ”

The mother was happy, grabbed her son's arm with both hands, and looked at him carefully.

"I've lost weight, I've worked very hard, I haven't eaten well at first glance, and my hair hasn't been cut for a long time. ”

Listening to his mother's nagging, Su Yan laughed with that.

Dad Su closed the door: "Okay, if you have anything to say, go home and talk slowly." ”

"You hurry up, remember to buy a local chicken, get another fish, and bring some ribs, and see how thin your son has become." ”

Lao Su let out an "um" and walked to the market humming a little tune.

Su's mother held her son's arm and kept asking about the situation.

In fact, when I talk on the phone, I talk a lot, but Su Yan still answers them one by one.

On the way, I also met a familiar neighbor, saw Su Yan, and said hello.

"Yo! Director Su is back, so I have to accompany my parents. ”

Su Yan also smiled and showed goodwill.

On the side, Su's mother couldn't hide the smugness on her face.

Since their son became a director, the couple don't know how many times they have talked to their neighbors.

It's very simple, my son is out of breath, and he wants to show off.

Usually it only takes 5 minutes to go, but in the end, it took more than half an hour, and Su's father came back with his hind feet.

Su Yan was about to go and help get something, but Su's mother pulled it back.

"Let your dad be busy, when you are outside, he doesn't say anything, but he misses you very much in his heart, and often talks about going to the provincial capital to see you.

It's been a long time since you've eaten at home, and he's willing. ”

Lao Su heard it and smiled: "Xiaoyan, just sit and chat with your mother, don't you know your father's cooking skills." ”

With that, he went into the kitchen.

Soon, a table full of dishes was placed, and the three of them gathered around and began to eat.

Su Yan soon felt that his parents basically didn't move much, they kept picking up vegetables for themselves, and they were watching themselves the rest of the time.

Suddenly, his nose was sore, and he hurriedly lowered his head to pick up the rice, not daring to let his parents see it.

After chatting about work for a while, Su's mother began.

"Xiao Yan, this year has passed quickly. I'm going to be a year older soon, so I need to pay attention to my personal problems. ”

Su Yan made chopsticks.

Comrade Lao Su saw it: "You don't open any pot and which pot you are eating." ”

Let's talk to Su's mother and wink, saying that she will let herself come.

"Xiao Yan, there are a lot of people in your TV station. ”

Su Yan thought for a while: "I don't know specifically, there should be thousands of people." ”

"When you usually have nothing to do after work, don't stay alone, go out with young friends to sing and climb mountains. ”

Su Yan understood, this was a roundabout tactic.

put down the chopsticks and wiped his mouth: "Don't worry, your son is so handsome, and he is still a director, he will definitely have a girlfriend."

It's just that I've been really busy lately, and I don't have that time, so I promise you to get your grandson up as soon as possible. ”

Seeing what his mother wanted to say, Su Yan hurriedly took out the bullet train ticket from his pocket.

"Dad, Mom, you pack up at night, and our family will go on a trip together tomorrow. ”