Xun Zhen thought that Lin Yishu asked her to go to the office to find him after the meeting was to give her a dismissal, but Lin Yishu treated her very well.

After she entered the office, he made her tea with a pleasant face, and asked her how the tea tasted, and she was not used to drinking it.

Xun Zhen's expression was very cold.

She didn't care if Lin Yishu was going to throw an olive branch at her or a lurking bomb trap, she planned to deal with it with indifference.

Seeing that Xun Zhen had been with a cold face since he saw himself, Lin Yishu couldn't help but hold his cheeks with one hand, tilt his head, and stare at Xun Zhen with a smile on the corner of his mouth.

Xun Zhen couldn't help but ask in a cold voice, "Director, what do you mean by looking at me like this?"

Hearing Xun Zhen shout his honorific title with such an attitude, the smile on Lin Yishu's face became even stronger.

He put down his hand, leaned back on the back of the sofa, folded his legs leisurely, and then said softly, "I knew that before I came to Aoxing, you were the candidate with the best chance of being promoted to director, so you always felt that I had robbed you of your position."

But what I have always believed in is that the capable dwell. Even if a person who has no ability dominates a good position, he can't sit firmly in his position, and others will still replace him.

So you don't have to think that I have taken your place, you are more capable than me, and sooner or later you can replace me. But if you don't have the ability, then I'm sorry, I really can't accommodate you. ”

Xun Zhen's indifferent face raised a confident smile. She looked at Lin Yishu and said calmly but faintly proudly, "I don't need you, the director, to accommodate me. I know how much I can do myself.

I don't hold a grudge against you, so you don't have to call me into the office and talk to me like that. After all, you are better than me, and your position is higher than mine, so I have no qualifications at all, and I have no reason to hate you. ”

Lin Yishu picked up the teapot and poured another cup of tea for Xun Zhen, and then said, "Xun Zhen, you are a rare talent, I really hope that you will not treat your work differently because of your prejudice against me." That's why I called you in for tea.

But after getting to know you better, I think it's me who is too worried. You are an excellent, conscientious, and responsible good employee, how can you slack off your work because of personal emotions.

Truth be told, I have faith in you. ”

Xun Zhen didn't speak, only drank tea silently.

Facing an old fox like Lin Yishu, she didn't want to use any moves. Exposing one's details too quickly is a taboo in the workplace. Even if Lin Yishu may have already figured out her bottom line, or doesn't put such a woman in her eyes at all, she must be cautious.

Lin Yishu saw that Xun Zhen didn't speak, and continued, "This time, you submitted a preliminary plan for the marketing plan of Dalibao brand coffee, and I took a look at it.

I just read your preliminary plan in Mr. Dong's office, you want to use event marketing to hype Ruixing Coffee, so can you briefly say, which event do you want to hype?"

If you come prepared, you won't be stumped by such a simple question.

She straightened her waist and looked at Lin Yishu with an expression on her face, and then replied in an orderly manner, "Ruixing Coffee is different from Starbucks, the big guy in the coffee industry, it mainly focuses on the online takeaway market.

And its promotion method is also very good, and various high-traffic APP cooperation, as long as the user clicks on the homepage of the high-traffic APP, the lottery page will pop up.

Ninety percent of the user lottery results are Coupons of Ruixing Coffee, and users only need to use eight yuan and eight cents to buy a cup of coffee online and send it to her after receiving the coupon.

A cup of coffee with eight yuan and eight cents can certainly attract many users, after all, buying an ordinary cup of bubble tea online is more than this price.

However, Ruixing Coffee is not well-known, and the low price will scare consumers, and they can't help but think that if they can sell such a cheap miscellaneous coffee, it should be very inferior coffee, so it will lead to many petty bourgeois white-collar users who are not interested in Ruixing Coffee.

Petty bourgeois white-collar workers pursue a tasteful life, and the coffee they want to drink naturally requires coffee that is well-known and symbolizes taste. Ruixin Coffee can actually live up to this requirement, but what it lacks is just a hype that can make it instantly famous.

Event marketing happens to be one of the most effective hype tactics. And the event that I am preparing to market is a positive, positive event. ”

There are many reasons why she proposes the necessity and importance of event marketing. Finally, the main idea is clarified.

Lin Yishu smiled and asked, "Positive, positive events? There doesn't seem to be such a thing that you can touch porcelain recently." ”

Xun Zhen smiled coldly, and then said, "Director, you haven't done our public relations marketing planning, but you have also done marketing, there are some things, I don't need to say it clearly."

If there is no big event, then we will make it ourselves. Recently, the news that a pregnant woman fainted and was ignored by passers-by, resulting in a corpse and two lives hit people's hearts and caused huge public opinion.

The hot event is just around the corner, and we can replicate this incident, but this time, the pregnant woman is not unattended, but a group of employees of Ruixing Coffee put down the business of the store, united and assisted, and sent the pregnant woman to the hospital together.

In the end, the pregnant woman was safely transported to the hospital and gave birth to her baby safely. After the pregnant woman was discharged from the hospital, she personally sent a pennant to the store of Ruixin Coffee to thank the employees of Ruixing Coffee.

At this time, the surveillance video of Ruixing Coffee's employees rescuing a fainting pregnant woman was inadvertently exposed, and we hyped it up on the Internet, and of course Ruixing Coffee's popularity was all at once. ”

After listening to Xun Zhen's oral explanation, Lin Yishu immediately denied her idea.

He hit the nail on the head, "This idea simply doesn't work." Because no pregnant woman wants to gamble with her body and the child in her belly to cooperate with the so-called marketing company. The risk is too great.

If you go to find a fake pregnant woman, it is even less feasible. The hospital will not cooperate with you, and the media will not cooperate with you.

In either case, if the truth of the matter is revealed, you, the culprit who deceived the public and wasted the public's goodwill, will become the target of public criticism. ”

Xun Zhen felt that this was not a problem at all.

The world is so big, there are always three or two pregnant women who will voluntarily cooperate with her for fame and fortune and put on a wonderful performance.

And her reputation is already in disrepute now, even if it is worse? She is not a public figure, not a star, and does not need to rely on the audience's liking to eat.

As long as she has the strength, she can still do well in this industry.

She turned her head to look at Lin Yishu and said very seriously, "Director, you just said that you trust my ability, if you accept my proposal, I will definitely complete this marketing perfectly." ”