One hundred and thirty thousand dollars!

Although it is only a step into the 100 million threshold with a side-kick attitude, 100 million US dollars is 100 million US dollars, "Transformers 4" finally achieved a "zero breakthrough" in 2014, and under the expectation of everyone, the box office of 100 million was blasted out on the opening weekend, and the craze of the summer file finally has some appearance.

The objective fact is that the premiere box office data of "Transformers 4" is second only to the 100 million and 8 million of "Transformers 2", and this is the second time that the series has exceeded 100 million at the box office in its opening weekend.

Even, the overall word-of-mouth evaluation of "Transformers 4" has continued the warming momentum of the series reboot, slightly better than the second and third parts of the series, but still lagging behind the first part of the series; Of course, the media comprehensive evaluation of 35 points, Rotten Tomatoes index 18% of the data is not worth showing off, even the 51% popcorn index is not outstanding, the only thing worth showing off is the theater score, "A-" score is even better than "Interstellar" It's a notch higher, and apparently, popcorn-loving viewers still show their support.

In the face of the strong performance of "Transformers 4", the competitors of the entire market in the same period inevitably suffered heavy losses.

"Think Like a Man 2" plummeted 65 percent the next week, and the weekend box office slipped to 10 million, becoming the biggest victim of the week, and the whole follow-up box office outlook became uncertain, fortunately, the cumulative box office in two weeks reached 48 million, compared to the low cost, the loss is not enough, but the profit has become weak - after all, such a low-budget work is unlikely to land in the overseas market.

"Dragon Tiger Junior Team 2" and "How to Train Your Dragon 2" are still inseparable brothers, the former fell by 42 percent, the latter fell by 46 percent, and the gap in weekend box office data is still less than two million US dollars, however, the cumulative box office data has quietly opened the gap -

"Dragon Tiger Junior Team 2" can basically determine the recovery cost, but the profit needs to rely on the overseas box office, while "How to Train Your Dragon 2" has shifted all the publicity focus overseas, looking forward to the excellent word-of-mouth can give full play to the advantages of the genre suitable for all ages, and look forward to achieving box office profitability.

Even "Interstellar" is no exception.

In fact, the work with the most serious head-on impact should be "Interstellar", because the audience groups of "Transformers 4" and "Interstellar" coincide with each other, and the premiere of the former will squeeze the market of the latter head-on, and the relationship between the two sides cannot coexist with each other;

In the end, the box office decline of "Interstellar" also exceeded 40% for the first time, and the box office revenue of 29 million was harvested with a decline of 41%, and the pace of box office growth slowed down significantly;

Regardless, in the fourth week of June, "Transformers 4" made it to the top without suspense, ending a three-game winning streak in "Interstellar", while the latter relegated to the runner-up position, with "Dragon Tiger Boys 2", "How to Train Your Dragon 2", "Think Like a Man 2", "Maleficent", "Jersey Boys", "Mistakes in the Stars", "X-Men: Days of Future Past" and "Down-and-Out Chef" occupying the remaining spots in the top 10.

"Godzilla" unfortunately fell out of the top 10 list, this work that Warner Bros. had high hopes for, and the cumulative box office in seven weeks of release reached 197 million, and it will break the 200 million threshold by Tuesday at the latest, but there is no hope of touching higher box office figures.

Looking back now, Warner Bros. risked the choice to raise "Interstellar", which was indeed a big gamble, but just like the meaning of "big gamble", the greater the risk, the higher the reward, and the bold move of temporarily raising the file finally allowed Warner Bros. to regain a place in the summer file, so, is this a hint?

Don't forget the original reason why Warner Bros. chose to raise the gear, in addition to the collision of the schedules of the "Super Marines", the most important reason is:

The "Harry Potter" series has ended, the "Batman" series has ended, and the "Hobbit" series is also coming to an end.

"Interstellar" entered the summer file, the main object of investigation is Christopher Nolan and Lan Li Hall, which has nothing to do with professional technology, mainly to consider their market appeal and box office driving force, with the gradual clarity of the box office data, the test results are gradually clear, but how Warner Bros.'s internal decision-making will go, outsiders do not know, can only wait and see what happens.

Following the debut of "Transformers 4", the competition pattern of the North American summer file will also enter a new level, and the density of strong works will peak in July, and then slowly slide into August, which also announces the end of the annual summer file, and then the autumn file of recuperation, the Toronto Film Festival and the Venice Film Festival will slowly kick off the awards season, which will be another story.

"Tan Mi", "Rise of the Planet of the Apes", "Son of Zeus: Hercules", "Super Body", "Guardians of the Galaxy", "Teenage Mutant Ninja Turtles" and other works will appear one after another, adding fuel to the box office battle for the summer file, and looking forward to the audience being able to find a moment of relaxation in the cinema.

With such a fierce competitive landscape, "Interstellar" faces severe challenges every week, and the weekly box office decline may affect the final box office trend.

Especially when the topic craze quietly cooled down, the accustomed masses gradually dispersed, and the charm of the work "Interstellar" began to become the main reason for the audience to enter the cinema, and the relative niche of the two keywords of "brain-burning" and "hard science fiction" gradually became prominent, and the box office momentum slowly declined.

Although with its excellent reputation, the follow-up box office decline of "Interstellar" is still maintained at a good level, but after confronting "Transformers" head-on, the decline data has always hovered around 40 percent, and it has not been able to further reduce the decline figure, nor has it been able to replicate the decline curve against the sky again, so naturally there is no chance to replicate the magic of last year's "gravity".

However, this statement does not mean that the box office of the movie is disappointing, the actual situation is that this can be regarded as the pursuit of perfection under the "Blue Rite Standard", and in terms of the standards of commercial works in the summer file, or the data of "Inception", or the data of Nolan's past works, the box office performance of "Interstellar" has far exceeded expectations.

"Interstellar" was released in theaters for 33 weeks, and it was not until the second week of January of the following year that it was released, and the long and protracted release cycle also proved the fact that "word of mouth is king", and the enduring support of the audience made the film repeatedly mentioned in the awards season, and many people expected it to occupy a place in the awards season like "Batman: The Dark Knight" and "Inception", which also made the film's North American box office continue to accumulate.

In the end, the film's North American box office data stopped at $455 million, becoming the 23rd work in history to reach the height of "400 million in North America", but it still failed to hit the 500 million threshold after all, which is a little regrettable.

But that's a staggering figure!

On the total box office list of North American film history, "Interstellar" is strongly among the top ten, temporarily ranking ninth, and the top eight are "Avatar", "Titanic", "Gravity", "Avengers", "Edge of Tomorrow", "The Dark Knight", "Star Wars Prequel 1" and "Star Wars".

Behind "Interstellar" is "Batman: The Dark Knight Rises", which together form the top ten list of North American box office data in film history.

First of all, James Cameron has two seats and Christopher Nolan has three seats, but both of them are directors, and Lan Li, who also has three seats, is an actor, which also makes Lan Li another actor after Harrison Ford and Tom Hanks who can occupy two or more seats in the top ten box office list in film history.

The status of the industry can be seen.

Secondly, the comic book adaptation of superhero movies has three seats, Star Wars has two seats, plus the adaptation of "Edge of Tomorrow", which can also see the existing composition of the North American film market.

Finally, and most importantly, except for "Titanic", all the other nine works can be classified as science fiction movies - at least with science fiction elements. So why did Warner Bros. hesitate to launch Edge of Tomorrow, Gravity and Interstellar?

The decline of original scripts can be seen from the rise of the "blacklist" and the weakness of the Oscar nomination list, even if the awards season aside, in the box office market, science fiction movies are still the most numerous types of works every year, but street works occupy the vast majority, and it is really too difficult and difficult to dig out novel and wonderful stories among original works, which also makes major film companies put all their hopes on adaptation copyrights.

"Edge of Tomorrow" is a Japanese original, while "Gravity" and "Interstellar" are both original scripts, which is why Warner Bros. lacks confidence.

But all three films were successful, which allowed Warner Bros. to continue its strong position in the box office competition.

Eyes back to "Interstellar", from any point of view, the North American box office of this work continues the success of Blue Rite, there is no doubt about it!

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