2136 A little power

Thirty-eight reviews, including five moderate reviews and thirty-three positive reviews – among them, James Roche of "Playlist" gave ...... Acclaim!

Five months ago, "Interstellar" was officially released in the United States, and the first reviews sparked controversy, with James Roche giving an ultra-low rating of 25 points and mercilessly criticizing, which is a rare tragedy in Lan Li's career as an actor - even his performance was hit by a slap.

This is undoubtedly an important reminder for Lan Li, who is almost at the palace level: his career as an actor is still very long, and he has completed the EGOT feat early, which also means that he has less room for improvement, and the audience's expectations are getting bigger and bigger, and the future development will only become more and more difficult.

Otherwise, why would the story of "Hurt Zhongyong" never go out of style?

Now, James Roche is back at the premiere of "Super Marines", and apparently, the Disney PR team personally sent him an invitation.

In the Internet era, there are many ways to get out of the position, one of which is to "scold", scolding and scolding can attract all the focus of the topic, igniting fires everywhere, leading wars everywhere, harassing everywhere, and finally everyone up, and the netizens who came to watch the gossip were full.

The same is true for film critics, but the slight difference is that for the sake of their own authority and professionalism, they cannot be supplied and nonsense, even criticism must have something to say, and they cannot find nothing to do; as long as they can express their views with angle and strength at their professional level, then whether they praise or criticize, they can eventually establish their own reputation.

This is the case with James Roche, whose bad review of "Interstellar" has really sparked a lot of recognition, which also makes Disney have to face up to his comment.

If James Roche is blocked, he will be able to take the opportunity to create more buzz and public opinion will be on his side, and the right way to open the market is to face the criticism and accusations, and to face all the positive and bad reviews calmly - because even if you want to cover your ears, those comments will still appear on social media platforms, and there is nowhere to escape.

Similarly, James Roche must also maintain an objective stance on the "Super Marines", otherwise he will also face complaints and accusations from netizens.

In fact, he did.

"There are flaws in the movie that cannot be ignored, too noisy, too ambitious, too much content, too much sound, so that the real core has not been able to condense, the whole theme is a little vague, and it has not been able to really give a hammer to the heart, and it may turn around and forget after the movie ends, which is not destined to be a classic. But the point is that when the details and content hit what the creator intended: humor, warmth, sadness, growth, they all really got the effect, and the result was a delightful finished product. ”

James Roche: Eighty points!

James Roche, who only gave 25 points to "Interstellar", gave 80 points to "Super Marines"!

Of course, the subject matter is different, the works are different, the style is different, the evaluation criteria are different, the expectations are different, the evaluation results are naturally different, this cannot be discussed on the same scale, as most film critics say, "Super Marines" can not become a classic, but can become a good work for the whole family, then, who can refuse a bucket of popcorn with outstanding taste -

Especially for those who just want to eat popcorn!

From five out of five to five ninety, and then to the positive attitude brought by thirty-three positive reviews, the media comprehensive evaluation of the "Super Marine Corps" has temporarily settled at 75 points!

Seventy-five points, some grades away from eighty points, after all, it was not able to rank among the "excellent", which is really disappointing, and it seems that there is no excellent word-of-mouth convention that can continue the "Blue Rite Law";

Among Pixar's many classics, "WALL-E the Robot" has 95 points, "Toy Story 3" has 92 points, "The Incredibles" has 90 points, "Finding Nemo" has 90 points, "Flying House" has 88 points...... "Monster Power Company" has 78 points.

Among other companies' animation masterpieces, Disney Animation's "Invincible Wrecking Dammer" is 72 points, "Frozen" that swept the box office and awards season last year is 74 points, "How to Train Your Dragon" that has regained DreamWorks' reputation is 74 points, and "Despicable Me" is a hit at 72 points.

Conclusion?

The entire animated film market can be divided into "Pixar and all other companies", and the animated films produced by Pixar are completely another grade, which other animation production companies simply cannot match, even Disney, which has returned to the top, cannot be compared - and the "superpower team" is produced by Disney itself.

Seventy-five points, which makes the "Super Marines" basically at the level of "Monster Electric Company", "Frozen", and "Despicable Me", continuing Disney's overall production level for three years, and there are small improvements, which is enough for animated films, and the same is true for popcorn.

In other words, this is already a very good evaluation, and among the highly acclaimed animation works in recent years, it can be ranked among the leaders of the second echelon, which is undoubtedly a good thing to celebrate and affirm - the first echelon is naturally Pixar's works, which are another world.

It is worth mentioning that the "Super Marines" opened the game with eight on IMDB, which is a full level higher than the 7.4 points of "Frozen". Although this is only the opening score, judging from the feedback from veteran fans and professional fans, the "Super Marines" still won their hearts, and it is even more satisfying than "Frozen", which is undoubtedly gratifying news.

So, can the "Super Marines" replicate the box office miracle of "Frozen"? I'm afraid it's a little difficult, after all, the theme song of "Frozen" has become a phenomenon, and it has truly completed the feat of sweeping the Eight Desolations, which has also made many details of the movie go viral and completely detonated the box office; and now the "Super Marines" lacks such communication energy-

Perhaps, the superimposed power of the Great White and the Blue Rite can work miracles?

For example, if Lan Li and Dabai shoot a viral video, two people interact in the same frame, or even sell cuteness to each other, maybe it can detonate a discussion frenzy on social networks.

Who knows?

In addition to the media comprehensive reviews of professional film critics, other reviews of "Super Marines" also ushered in a wave of comprehensive praise:

The Rotten Tomatoes freshness index reached 89 percent.

The average score of the 218 mass media reached 7.4 points.

The popcorn index is as high as 92 percent.

Theater score "A".

All sides are confirming the same thing, this is a popcorn film above the expected value, and the market feedback evaluation is significantly higher than the media evaluation.

Previously, Warner Bros.'s "Interstellar" and Disney's "Super Marines" were released in the same week, and the two works with an investment of up to 165 million collided head-on, although the market positioning is different, but Warner Bros. and Disney are inevitably some concerns, considering the Thanksgiving schedule, "Super Marines" is more suitable for the market, which has also become one of the reasons for the "Interstellar" file upgrade, which has changed the summer file pattern.

Looking back now, Warner Bros.'s decision to raise the file is undoubtedly wise and clever!

On the one hand, the media reviews and mass media ratings of "Interstellar" are higher than those of "Super Marines", and in the eyes of film critics, the former has received more praise.

On the other hand, "Interstellar" lags behind the "Super Marines" in the popcorn index and theater scores across the board, and in the eyes of the audience, the latter has the upper hand.

In other words, in terms of market potential, coupled with the Thanksgiving schedule, the "Super Marines" are more explosive, which also makes it more and more necessary for the "Interstellar Marines" to be raised, and at the same time, for the "Super Marines", the lack of a strong competitor is also a positive factor.

However, before the official full release of "Super Marines", there is another good news that can be used as a reference:

The film was screened at Orlando Disneyland for three days on the weekend from October 30 to November 2, which is also the second Disney work to receive such treatment after "Frozen", so the box office data of the movie will also become a reference standard for audiences.

Early on, according to the news reports, the news can be seen:

In addition to the premiere of "Super Marines", Lan Li also held an unplanned meeting in Disneyland, which was held temporarily inside Disneyland, mobilizing nearly 30,000 Don Quixote to spend a wonderful afternoon together.

Most specially, Lan Li stayed in Orlando to spend Halloween with the children and Don Quixote – which is obviously Disney's on-demand strategy.

The biggest party festival on the North American continent is Halloween, a day when everyone can get back to their innocence, dress up their way, have fun, party and party, and the Halloween Parade in New York is a huge and magnificent group party.

As a theme park, Disney naturally won't miss such an important holiday as Halloween: from floats to castles, from staff to rides, from souvenir shops to park decorations, everything is celebrated on the largest scale, and this year, Lan Li and a group of friends joined to push the Halloween atmosphere to the extreme.

For Don Quixote like Hope and William, the excitement was almost fainting - what other than what else could be a chance to spend Halloween with Blue Rite? No! Absolutely not!

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