What Sun Fucheng can do, Chen Shi doesn't know, but now he must believe him, because since he has proposed such a method, then it proves that his vision will definitely not be wrong, but he doesn't know what his ability is for the time being, this requires a process, Chen Shi doesn't mind taking a little time to understand his ability, and he is not afraid of being messed up by him.

Of course, Sun Fucheng was overjoyed, he could be appreciated by the chairman, no matter how hard he worked, he had to do this well, and he vowed to rush out of the results, and he must help the beverage factory deal with Master Kong.

Master Kong's only black material is Japanese-funded, of course, this is not actually a black material, but if after a certain operation, Master Kong is hyped up as a lackey image of the Japanese invasion, it may have a certain effect. Of course, this method must come secretly, and no one must be allowed to catch the horse's feet. However, this kind of thing is very difficult to grasp the horse's feet, because it is difficult to make sense of this kind of non-existent thing.

However, Chen Shi knows that people like to listen to this kind of nonsense, because it is legendary enough and exciting enough, rather than plain and real. Real people don't necessarily like it, but the wonderful fictional story will definitely fascinate people, because the half-truth is half-true, and no one can prove it, so this kind of thing will make people fascinated.

What Chen Chengcheng is trying to do is to let most people know that Master Kong is Japanese-owned, and as for the intentions behind Japanese-owned, he can casually guess that this kind of thing that everyone speculates on their own, whether it is true or false, people are happy to believe that it is true.

The biggest weakness between people is mutual speculation.

In addition, what other means can be used to deal with Master Kong? Chen Shi continued to ask everyone.

Someone replied: "Chairman, can we increase sales efforts? Raising the wages of sales personnel is and increasing the profits of dealers, I am not talking about temporary, but permanent, we engage in small profits but quick turnover, as long as we occupy market share, we are not afraid of no profits, now belongs to the era of competition, if we can occupy an absolute position, then the future profits will have a earth-shaking change, now let profits, absolutely not losses. ”

Small profits and quick sales is indeed a good way, ["small profits" in "small profits and quick turnover" is to reduce prices, price reduction can be "more sales", "more sales" can increase the total income. Commodities with small profits and quick turnover must meet the demand for commodities, and the value after the price elasticity coefficient minus the growth rate of sales volume must be greater than 1. For a commodity with elastic demand, when the price of that commodity falls, the amount of demand (and thus the volume sold) increases more than the price falls, so the total return increases.

The conditions for the implementation of small profits and quick turnover are as follows, one of them, the product has vitality, but when the sales enter the trough, the use of small profits and quick turnover, can increase the customer's desire to buy, in order to stimulate the turnover of production, supply and marketing, tap the potential efficiency of the product, so that the enterprise is invincible.

Second, the product is eliminated in the market, and there will be no improvement, with the principle of multi-sales and small profits to minimize the loss of the enterprise, and gain time to develop new products.

Third, there are many products of the same type in the market, and when the competition is fierce, the strategy of small profits and quick turnover, cost reduction and profit concession can compete for customers of similar products and promote the improvement of product coverage, radiation rate and market share of the enterprise.

Fourth, in the trial marketing stage of new products, the products will enter the market as soon as possible in the form of small profits and quick turnover. Spread the influence, increase the visibility and frequency of application, and establish market credibility and prestige.

Fifth, when the market consumption fund is subject to macroeconomic adjustment and capital shortage, it can quickly raise funds by adopting small profits but quick turnover, attracting and leading to the tilt of the market purchase rate, and forming a distribution trend that is beneficial to the company's products.

Sixth, the source of raw materials is sufficient, the production process is simple, the technical is general, the output is high, the market and the enterprise throughput is large, the principle of small profits and quick turnover, so that the "raw materials - products - commodities - capital - raw materials" virtuous cycle to speed up, give full play to the enterprise equipment benefits, capital benefits, technical benefits, the formation of a more stable production, supply, sales trinity foundation and development strength.

Chen Shi's situation should belong to the third and sixth, of course, small profits and quick turnover are not necessarily all right, and there are also exceptions.

In a market where many sellers sell homogeneous products intensively, demand is elastic. However, if you think about it carefully, you will find that you can't use a unified elasticity to all the sellers of Feixin, and there will always be a market elasticity for different consumer needs, but different consumers also have their own different elasticity, and the use of asymmetric information to distinguish different consumers is the rational and maximized decision of sellers.

When using the strategy of small profits and quick turnover, competitors will also reduce the price to resist, which is easy to cause price wars. The result can only be an increase in sales per share. If there is a certain amount of demand, then this price competition will only cause losses. For example, in the 80s and 90s of the twentieth century, the air conditioning price war, the first to use the strategy of small profits and quick turnover, not only did not achieve the goal of small profits but quick turnover, but also caused the production of the entire production industry to suffer.

Therefore, small profits and quick sales are not necessarily the best magic weapon, and they may not be able to achieve the expected goals. ] "Analysis of small profits and quick turnover" from Baidu Encyclopedia

But Chen Shi must give it a try, he said: "That's it, let's reduce the price, if Master Kong doesn't follow up, then he will gradually lose the market in the future, if he follows up, they will also lose, I'm not afraid to compare with them to reduce the price." ”

Price reduction is not better than promotion, promotion is a loss-making business, do not last long, price reduction will not necessarily lose money, but in this way, the entire market will be damaged, because the profit is thin, therefore, on the whole, the profit is reduced, although the sales volume will not change, and even increase, but it will not necessarily increase the overall profit.

Chen Shi asked the crowd again: "Do you have any other ideas?"

One employee said: " We can also engage in promotions, but not buy one get one free, but targeted to colleges and universities or shopping malls, our promotions do not necessarily have to send a bottle of drink, but to hold other activities, such as basketball games in colleges and universities, and school cooperation, we can provide a certain amount of bonuses, such as how much money the champion can get, such a cost is very low, but the effect will definitely not be too bad, in large shopping malls, we can also do activities, such as lottery, prizes we order ourselves, the lottery activities are mainly very lively, the prizes are not so important, everyone participates in the activities, although there is a certain fluke psychology, want to win, butMost people come with the mentality of having fun and watching the excitement, so it is also a good place for publicity. ”

Chen Shi nodded, especially the fact that the university held a ball game made him very satisfied, he said: "You plan a plan, as soon as possible, contact the university, and then let them hold the ball game, we provide prizes, and after the ball game starts, we must advertise us, if a ball game is down, people don't know our drinks, it is a dereliction of duty." ”

The employee was also overjoyed and said, "Boss, don't worry, I will plan it well." ”

Colleges and universities are an important place, special drinks this kind of thing, in the age of students, and the number of people with drinks is the most, because this age is the age of sports, but also the age of fashion and youth, drinks should play such a culture, so that people feel that drinking drinks is a culture, a fashion, not just to quench thirst.

It's summer, and the sales of drinks are sure to increase dramatically, and summer is definitely several times better than winter, which can be seen from the number of people picking up bottles on the street, and there are definitely many more people picking up bottles in summer than in winter or spring, not because people are reluctant to come out because the weather is cooler, but because there are more people drinking drinks when the weather gets hotter.

Chen Shidao: "The promotions you engage in must be publicly displayed, must be popular, must have artistic expression, and must be impersonal." On the one hand, the promotion plan should be adapted to the long-term image of the company, but also to see the rapid growth of sales after the promotion, and widely advertise our promotion plan to convey our promotion plan to the vast and scattered consumer groups in a vast area. ”

As soon as he finished speaking, everyone seemed to be infected by him, and they all shouted, "Fight to the death." ”

Chen Shi and others quieted down and said: "The promotion personnel must achieve face-to-face communication and direct interaction, so that customers can feel our discounts, and the interpersonal relationship with customers must be cultivated." ”

Everyone nodded yes, and Chen Shi continued: "At the promotion site, we have to consider many issues, such as the right product mix, the right form, the right face and the right position, as well as the right promotion tools, information communication activities, sales prices, etc., all of which must be understood clearly by customers." ”

He didn't wait for everyone to answer, and continued: "In the management of promotion personnel, we must be trained, and there must be a complete set of procedures to improve the work, including product and store maintenance: maintain the display of the company's products and ensure that the goods are placed. Decoration of promotion locations: such as posters, supermarket cards, hanging flags, etc. Promotion: Promote the company's products to customers and stimulate customers' desire to buy. Complete and submit work reports in a timely manner. ”

Today, Chen Shi summarized the decisions they made, including increasing investment in advertising, promoting must keep up, and of course, finding another way to engage in instant noodles to compete for Master Kong's market share, as well as finding out the other party's black materials, and then hyping up to make the public hate this brand.

To sum up, these things are very complicated, but they all have a target, that is, Master Kong, which is the promotional war they are launching now.

On the one hand, Chen Shi is self-preservation, and on the other hand, of course, he wants to overturn the other party and embezzle the other party's market share, but this is in the long run, and in the short term, it would be good for him to keep his market share.

This meeting is a day, an hour of rest in the middle, and then continued, the meeting finally made about the future development and current response to the problem, Chen Shi said a lot of things at the meeting, after all, he is the boss, if he himself has no idea, then the employees will be uneasy, maybe they don't have to wait for Master Kong to attack them will collapse on their own, fortunately, at this meeting, Chen Shi is like a reassuring pill, so that the public immediately has a sense of direction, immediately have a sense of security, because they all know what to do, what to do, and they all know that they themselves will not fail, they pick up confidence。

After the meeting, Chen Shi said to Wu Jiang: "It's all up to you here, I don't have so much time, the beverage factory has always been in charge of you, I can rest assured, but I want to remind you." ”

Wu Jiang asked: "You can say that if I have something wrong, I will definitely change it." ”

Chen Shi smiled: "It's not that you're wrong, I'm just worried." ”

Chen Shi was worried that Master Kong would make some tricks, so he told him thousands of times in the beverage factory that there must be no quality problems, and if someone was unwell with their drinks, then the situation would be bad.

He said: "What I'm worried about is ourselves, I'm afraid that we can't hold our breath first, we must be stable, don't make mistakes, the expansion problem can be alleviated at this stage, but we must do a good job, grasp the quality, grasp the discipline, grasp the rules, don't let carelessness ruin ourselves, but also others have a chance, otherwise, we will not only not be able to occupy the market, but will die quickly." ”

Wu Jiang said: "Don't worry, I will definitely hold on, I will not relax, and of course I will not let others find fault." ”

Chen Shi nodded and said: "I don't worry about you doing things, just remind you, I'm afraid that you will ignore this point, as long as you get serious, as long as you don't ignore the problem, I don't have to worry about other things at all, so don't think too much, I just talk a little more." ”

Chen Shi is afraid that Wu Jiang thinks he is picking on thorns, in fact, Wu Jiang has been doing a good job, therefore, Chen Shi does not want to lose such a subordinate, although the manager is everywhere, but it is difficult to find a person who is both loyal and capable like Wu Jiang, Wu Jiang is the person who brought this beverage factory into the death zone with his own hands, and then rescued him with his own hands, this kind of feeling is unimaginable to ordinary people, Wu Jiang's feelings for the entire beverage factory are no one can compare, even if the boss Chen Shi and Liu Chengdu have no way to compare, because Wu Jiang has experienced a life and death, and it is accompanied by this beverage factory, how can he have no feelings for the beverage factory？

Wu Jiang sent Chen Shi out, and the two chatted about some other things along the way. At this time, Wu Jiang was much more confident than before, after this meeting, he also found the direction, no longer as aimless as before, he couldn't see the future, now he felt endless power, there were countless ideas to implement, there were countless things waiting for him to do, and there were countless subordinates waiting for him to arrange tasks.

Chen Shi got in the car and left directly after going out, what is the fate of the beverage factory in the future, he really can't imagine, but he is confident, he believes that his beverage factory will definitely walk out of his own unique road, will shine in the world,