Wu Jiang said: "That's right, we really can't fight hard, we must find a new way, what do you have any opinions, just say it, don't be afraid to say it wrong, no one will blame you." ”

Wu Jiang's words took effect, and someone asked: "Mr. Wu, why do we have to fight with Master Kong? I think that although we are competitors, it is not impossible to cooperate, and we can win both sides." ”

Wu Jiang didn't speak, and the other employees asked: "Joke, what's a win-win method? They all sell drinks, if they do business honestly, it would be fine if they didn't target us, but now, people obviously see us as an undying enemy, but they take advantage of our financial resources are not so sufficient, they just want to kill us in the cradle, so that they can become the largest beverage manufacturer in China, the products can't sell us, they use capital to beat us, this is already obvious, you still pray for a win-win situation?"

A win-win situation is really impossible, this employee just said a word and then shut up, obviously, even he can't convince himself, not to mention that win-win is not unrequited love, it must be agreed by both parties.

Another employee said: " I think we still have to be prepared for the long term, we can't use promotions to deal with promotions, but we can develop other products, find another way, beverages, we only have to stand up, as long as we don't lose money, I don't believe that their promotions can go on, promotions will always end, we will take this opportunity, put aside the existing drinks, develop other products to replace, and then wait for them to think that the victory, think that our market share has been robbed by them, we will immediately withdraw from new products, use new products, and grab market share back, of course, if you can grab a little more by the way back would be better。 ”

Hearing this news, Chen Shi's eyes lit up, and then he couldn't help but ask, "What products are being developed?"

The employee replied: "I heard that Mr. Wu wanted to make coke and sweet wine beforehand, but it has not yet been put on the agenda, I think it is time, and I think we will not only develop beverage products, but also develop other products to impact the other party's market." ”

Chen Shi was puzzled: "Other goods, what goods?" Except for drinks, Chen Shi suddenly thought of other things.

The employee replied: "Instant noodles, Master Kong's instant noodles are very famous, if we develop a very special instant noodles, then it will definitely impact his market, so that you can also earn back the current losses, of course, this instant noodles must be distinctive, otherwise not only can not shake Master Kong's position, but will trap the funds into it, so it will outweigh the losses." ”

Chen Shi was greatly moved, but what kind of instant noodles to develop is a problem, now, Master Kong's beef instant noodles occupy the vast majority of the market, customers have recognized this brand, it is very difficult to let them change the court, Chen Shi believes that if there is no good enough reason, then the brand that ordinary people have been accustomed to will not be replaced.

Unless there is a unique flavor that other brands can't match, then there will be a chance of winning.

He said: "Instant noodles are not easy to make, they are experts in this area, now let's touch the tiger's butt again, if you don't do it, the gains outweigh the losses, have you thought about what kind of instant noodles you want to develop?"

The employee shook his head and said, "I don't know much about instant noodles, so I haven't done any research, but if I am given some time, I will definitely be able to research it, and I will at least do a market research first." ”

Chen Shi nodded, ready to give him a chance, and asked: "Okay, you can go investigate next, I'll give you a week, and then come to me with your investigation report, and tell me what your name is." ”

The employee was immediately overjoyed and said, "My name is Sun Fucheng." ”

Chen Shi nodded and said, "I remember you, don't let me down." ”

Sun Fucheng said gratefully and excitedly: "Yes, chairman, I will not live up to your expectations." ”

Chen Shi waved his hand, and then said to everyone: "What Sun Fucheng just proposed is a long-term plan, not a solution that can solve the problem for a while. ”

Everyone looked at Sun Fucheng with a kind of envy, so their speeches were more positive, and someone immediately replied: "Chairman, I think we must know ourselves and know each other, and we won't talk about knowing each other, knowing each other is to understand the details of the other party, we don't know what kind of details Master Kong has, if we can know some of their secrets, such as understanding their shortcomings, we can make targeted deployments." ”

Chen Shi asked, "Are you talking about finding faults?"

The employee nodded: "That's right, we may not be able to defend against passive defense, so it is better to give up the position, and then go to find out the enemy's weaknesses, launch a strong attack against their weaknesses, and strive for a lethal move." ”

Chen Shi asked, "Do you know Master Kong's shortcomings?" ”

The employee flinched slightly and said, "I don't know if it's a disadvantage, but I know something about Master Kong." ”

When everyone asked him what was going on, he replied: "On July 7, 1999 (today, the "77 Incident" and Japan began a full-scale invasion of China), Tingxin International Group and Japan's Sanyo Foods Co., Ltd. entered into a strategic alliance (14th), and Japan's Sanyo became the owner of Master Kong. I don't know if this counts as a fatal flaw. ”

After hearing this, Chen Shi thought a little, he already understood what this employee was going to say, this is nothing more than hype, saying that Master Kong is a foreign company, linking Master Kong with the Japanese army invading China, in this way, it will definitely cause damage to his image, but I don't know if such a loss is big or not, and whether it can be used a little.

Although he didn't know what the specific result would be, Chen Shi still decided to give it a try, he looked at the employee, and then at Wu Jiang, and then said: "You can give it a try, it's better to have a way than no way, Mr. Wu, what do you think?"

Wu Jiang nodded and said: "I have no opinion, you can give it a try, we won't have anything to lose anyway, but, I want to add one point, that is, try to collect Master Kong's things, including whether it has any quality problems before, including whether the current goods are expired or other quality problems, as long as it is not conducive to Master Kong, we must find out, let it see the light, and let the public know that understanding such a situation will definitely have an impact on Master Kong." ”

Smearing opponents is a common method, no matter what kind of opponent, unless he himself is a saint-like existence, otherwise, as long as he finds a little breakthrough, then a nail-like small problem will be magnified hundreds or even thousands of times for everyone to test.

The public likes to spread this kind of news the most, and there is still no way to explain this kind of problem, because the more you explain, the more the people think that you are covering up.

Chen Shi drank a lot of Master Kong's drinks and ate a lot of Master Kong's instant noodles in his previous life, but he didn't know much about this company, and he didn't know how people developed it, only that it seemed to be a Taiwanese business.

He nodded and said: "What Mr. Wu said is good, if everyone knows that there is Master Kong, they will all say it, and then we will spread it collectively, this is also a way, is there any other way?"

Everyone looked at each other, and one of the employees said: "Can we make efforts in publicity, cooperate with each other's black materials, and then we promote our own corporate culture, mainly highlighting the first in China, private capital, etc., and you can find stars to endorse, for example, we signed two very potential stars before, one is Yao Giant, the other is Zhou Jieba, and now the reputation of the two of them is gradually rising, can we directly find more big-name people to endorse, such as the Four Heavenly Kings or Star Lords of Hong Kong and Taiwan?"

Celebrity endorsement is indeed very good, but the endorsement fee of celebrities is also very high, and ordinary companies cannot afford such a high endorsement fee.

Chen Shidao: "Yes, but we may not be able to do this point of celebrity endorsement for the time being, the funds are not so abundant, not only to deal with Master Kong's attack, but also to maintain a certain degree of progress, so this is a bit difficult." ”

As everyone was talking, Chen Shi was also thinking about how to get rid of Master Kong's attack? How to face his competitors? He suddenly thought of Sun Fucheng's opinion, and suddenly thought of a very good instant noodle, Laotan sauerkraut. This instant noodle can be said to be very popular, and the reason is very simple, that is, the taste is unique, especially the bag of sauerkraut in it is absolutely groundbreaking, because the taste of sauerkraut is unique, so the sales have increased significantly, when this product was launched, other companies have followed suit, you can see his uniqueness and popularity.

Even people who don't like to eat sour know this instant noodle, not to mention that there are a lot of people who eat sour in the southern region of China.

At present, there is no such product on the market, so if it is launched, it must be very gratifying.

He slapped the table and said loudly: "Sun Fucheng, our instant noodles are engaged in sauerkraut series, you are responsible, we will set up a special food company, not only to produce instant noodles in the future, but also to produce other pastries or potato chips, etc., we must not be collapsed by Master Kong." ”

When Sun Fucheng heard this, he was immediately overjoyed and said: "Sensible, don't worry, I will definitely take care of this, in less than a month, I will be able to withdraw from our own instant noodles, and I will definitely steal Master Kong's market share, so that they know what it means to be a tiger out of the mountain." ”

Chen Shi nodded with satisfaction, this Sun Fucheng has ideas, and whether he has the ability depends on his performance.