Chen Shi's question made everyone's eyes shine, they had reached a dead end before, everyone thought that their solution was the best, so everyone tried their best, but both solutions have their own advantages and disadvantages, no one combined the advantages and disadvantages of the two solutions, and then rethought a more comprehensive and perfect solution.

Chen Shi proposed it, and everyone immediately found that it was absolutely feasible.

Wu Jiang first agreed, as a manager, his vision is of course first-class, so when Chen Shi first proposed it, he knew that it could be done, not only could it be done, but this method was also very good.

He said: "In this way, on the one hand, we can work overtime to produce beverages, on the other hand, we can strictly control the quality problems, and we can immediately solve the problems of the new factory, we can upgrade the newly acquired foundry, and we can also build a new factory, no matter what, we can ensure that we will not be dragged down by the market in the future." ”

Wu Jiang made a final decision, his prestige in the beverage factory is not comparable to ordinary people, and now even if Chen Shi and Liu Cheng are the bosses, but compared to him, the employees are more willing to believe him, rather than Chen Shi and Liu Cheng, the two bosses who have no end in sight.

The big plan was decided, and then Chen Shi asked everyone to continue the meeting, and he and Liu Cheng just listened. The next thing Wujiang wants to talk about is the development of new products, at this time, the beverage factory has fruit oranges in addition to the original water, but Chen Shi is not satisfied with this, so let everyone continue to launch other drinks.

There is also a debate on this issue, everyone unanimously decided to develop tea drinks, but whether it is black tea or green tea there is a debate, just like just now, half of the people advocate learning Master Kong to engage in ice tea, and the other half of people say that they want to engage in green tea, but the focus of their arguments is on their own preferences, no one has done market research, because both drinks are withdrawn by Master Kong, and now there is absolutely no shortage in the market, although they have arguments, but they are not very optimistic about this product, it seems that there is little confidence.

Chen: Of course, I know that if you develop iced black tea and green tea, you must match Master Kong, but this is no way to do it, unless you give up yourself, otherwise, if you want to become bigger, you can only continue to maintain the old products and develop new products, and only by upgrading can you keep making progress permanently, otherwise if you don't advance, you will retreat, and you will definitely be eliminated.

Looking at the content of their discussion, Chen Shi didn't hear any useful suggestions, they were just fighting, he looked at Wu Jiang, Wu Jiang seemed to understand what he meant, so he said: "This is not in a hurry in advance, everyone can think about it when they go back, it would be better if they could make a detailed information and market research report." Let's move on to the next topic first. ”

The next topic is about the advertising tender for fruit oranges, and now several advertising companies have submitted bids, but no decision has been made, so what everyone wants to discuss today is which advertising plan to use.

The first advertising plan is very simple, just use stars, the highlight is some of the sub-shots they designed, which look very cool, it is estimated that the boss of this company is a director, he should not know how to grasp the planning of the advertisement, but to consider the beauty of the lens. As soon as Chen Shi heard about this plan, he rejected it, and everyone was puzzled, thinking that it must be very beautiful and cool to shoot like this.

Chen Shi explained: "We are not making a movie, we don't need a beautiful shot, what we want to do is to accurately convey the message of the drink, and to make it easy for people to remember, we must not make it too complicated, too poetic, what does a businessman want to do poetically? You look at his planning plan, which shot is not the kind of disease-free that literary and artistic young people like? He wants to shoot the mountains, but also the blue sky and white clouds? What is even more ridiculous is the last shot, he actually wants to shoot the snow, we sell drinks, what does it have to do with the snow? The owner of this company must be a young patient. ”

After hearing this, everyone immediately gave up on this kung fu plan, and then an employee said: "Boss, you look at this one, I think his positioning is qualified, of course, the camera processing is a little lacking, but I think this is the best one among all the plans." ”

Chen Shi took a look at it, the company's plan is to find a large orange garden, in which to shoot some young men and women in love, but as the employee said just now, he is lacking in the design of the storyboard, and the plan he gives gives people the feeling of being plain, just simply expressing the characteristics of fruit oranges, but there is still a lack of heat if you want customers to remember it instantly.

After reading it, Chen Shi asked, "Do you think this is the best of all the plans?" ”

The employee nodded affirmatively, and then handed all the plans to Chen Shi, he took ten minutes to browse it, and sure enough, as the employee said, this is indeed the best one, but it is too far away from Chen Shi's requirements, and it is completely unqualified.

Looking at his frowning face, Wu Jiang asked, "How is it?

Chen Shi shook his head and said: "It's too time, I can design one better than them, what kind of plans are these? No creativity, no innovation, some still plagiarize other people's previous advertisements, just make a little change, such a plan can actually stay? It seems that our own requirements are not high." ”

After hearing this, everyone's faces were ugly, especially the sales department, which is a matter of the sales department, which is in charge of the sales executive, and all the plans are discussed through him first, and then at the meeting, so everyone looks like a sales manager.

Chen Shi this is the first time to see his sales manager, I can't see what is unique about him, ordinary, after seeing everyone look at him, he did not panic, his face was like a long, and after Chen Shi looked at it, he said: "Boss, it is not impossible to want a better advertising plan, but you need to go to the capital, or go to the magic capital, in our southwest region, this aspect is too lacking, and small companies like us are generally looking for this kind of tertiary advertising company." ”

What he said is the truth, Chen Shi doesn't have to think about it and knows that what he said can't be too wrong, the current southwest is indeed too backward compared to the coastal area, and now the advertising companies in the country are just in the stage of strength, it is the time of savage growth, and there are no very good advertising companies.

He was helpless, and sighed slightly: "Are you saying that these plans are the most preferred advertising companies in the southwest region?"

The sales manager nodded and said yes, Chen Shi said: "In this case, we can shoot advertisements ourselves, before Liu Cheng's advertisements were on the coast, which was a lot of money, and because of the stars, so we found someone to shoot on the coast, and now, if we continue to go there, it will be a loss, it is better to set up an advertising company and shoot it ourselves." ”

Chen Shi said what he meant, but what he meant scared everyone, a beverage factory needs to invest in an advertising company to shoot its own advertising, which is ridiculous, they all think that there is no need for this, and think that it is a complete waste.

The opposition was endless, Chen Shi was unmoved, and he said to everyone: "I know the reason for your opposition, it's very simple, you all think it's not necessary, right?"

Everyone nodded, and even Wu Jiang thought so. Chen Shi said with a smile: "Actually, you are wrong, advertising companies are not necessarily dedicated to shooting advertisements for themselves, we can take orders outside, we can develop in the direction of the media, and maybe a large cultural media company will be created in the future? Don't you know that Huayi started with advertising?"

Wu Jiang said: "This is not our strong point, we are dry drinks, and now we are engaged in the media, isn't this not a proper business?"

Chen Shi looked at Liu Cheng, as long as Liu Cheng agreed, he could do it, because the two of them were the bosses. However, Liu Cheng disappointed him, he said: "I think what everyone said makes sense, even if you have a good advertising idea, it has nothing to do with the beverage factory, we are more engaged in drinks, not cultural media, we can't give up the main business?"

Chen Shi was discouraged, and everyone objected, but he thought that his idea was not wrong, so after thinking for a while, he said: "In this case, let's not talk about the advertising company, let's talk about the advertising plan." ”

As everyone listened, he continued: "I have an advertising plan now, how about you take a look?"

Chen Shi said the advertising plan of "shake before drinking", and explained: "The audience of our advertising is everyone, so simple and easy to understand is the most important thing, there are orange particles in the fruit orange, which is different from other fruit juice drinks, which is our selling point, so shake a few words before drinking can explain everything, even children can understand, what do you think?"

"It's not coarse, I think it's good, it's easy to understand, and it highlights its own characteristics and specialties. It was Liu Cheng who spoke, and he didn't agree to set up an advertising company before, so now he agrees with Chen Shi's advertising plan, which he thinks is to compensate Chen Shi.

Wu Jiang also agreed after hearing this, and he said: "This plan is indeed much better than the previous ones, I think it can be." "He really thinks that it is okay, and from the perspective of fruit oranges, as long as such an advertisement is put on the market, it is guaranteed that everyone will remember it.

Advertising does not need to be beautiful, the so-called advertiser, the meaning of advertising, to let everyone understand, understand, remember, this is a good advertisement.

The most successful case is the brain platinum advertisement, which is a god-like line, Shi Yuzhu is a copy because of this advertising line, otherwise he would have gone bankrupt.

Everyone agreed, so Chen Shi told everyone: "Since this is the case, then I will shoot the advertisement of our fruit orange, I promise to satisfy everyone, and the plan of other advertising companies will be refunded!"