This year's eleventh box office market is very fascinating, so that the most experienced box office actuary is also scratching his head.

"Thorn Qin" made more than 80 million yuan in one night on the opening day, and the momentum continued unabated on the second day, breaking through 100 million again, and on the third day, that is, on October 2, it won 101 million again, and the total box office reached 300 million.

According to the past rules, with the lineup of "Thorn Qin", this momentum is definitely going towards more than 1 billion, and breaking through 1.5 billion is also more promising. And then put into the general data model to calculate, the single-day box office of "Thorn Qin" on October 3 will be between 80 million and 120 million, which is relatively normal and acceptable.

But "Thorn Qin" is just not normal.

After the single-day box office data on October 3 was counted, the box office actuaries of various companies were stunned to find that the single-day box office of "Thorn Qin" fell to 73 million that day.

30 million dives in one day.

If the 11th holiday has ended and entered the working day, jumping 30 million water is nothing, but the 11th holiday is obviously still continuing, why did "Thorn Qin" suddenly jump so hard?

There was no sign at all, which was really confusing, and in the end it had to be attributed to Jin Wen.

"After all, "Thorn Qin" still failed to escape the clutches of this 'box office poison'!"

These are the words that many box office actuaries are sighing about.

When the data feedback from all sides has not yet arrived, and they cannot make more judgments, they can only summarize it like this.

Anyway, Jin Wen came out and was beaten, and it was over.

is not normal, not only "Thorn Qin", "Dragon City" is also unexpected.

This movie, which was generally regarded as the second in the eleventh class, was overpowered by "Thorn Qin" for three consecutive days, and finally surpassed "Thorn Qin" with a single-day score of 93 million on October 3, but more important than the single-day box office is the box office trend curve of "Dragon City Fengyun".

58 million, 76.8 million, 97 million, 93 million......

The box office of "Dragon City" can be said to be rising all the way, and the total box office reached 324.8 million in a few days, although it still failed to exceed the 375 million of "Thorn Qin" in the total box office, but the follow-up growth trend is obviously better than the current "Thorn Qin".

For those box office actuaries, this curve is much easier to understand: this is obviously the classic kind of curve for underrated movies. At the same time, they can also see more things from it, for example, the audience of "Dragon City Fengyun" is still slightly niche compared to "Thorn Qin", it can't rise too hard, and the probability of diving is not large, relatively strong, after the eleventh holiday, "Dragon City Fengyun" is likely to surpass the total box office of "Thorn Qin" and so on.

The performances of "Thorn Qin" and "Dragon City" both exceeded people's expectations, but the most bizarre is "Charlotte's Troubles".

This movie achieved a box office of 106 million on October 3 and won the box office champion on October 3! And the box office trend curve of "Charlotte Troubles" in the past few days is like this: 82.7 million, 98.2 million, 106 million. A few days later, the total box office of "Charlotte's Troubles" has reached 286 million, ranking third in this eleventh prime time, but from the perspective of the box office trend curve, it is the best, and box office actuaries can also say that they have the greatest expectations for "Charlotte's Troubles".

Because the number of films in "Charlotte's Troubles" is also in the third place, only 18%, and the number of films above him is 27% of "Dragon City" and 43% of "Thorn Qin". Once the theater side adjusts according to the market situation, and the number of films in "Charlotte's Troubles" increases, then part of the market energy will be released again.

In fact, this potential market energy does exist, and part of it can be reflected from the online social circle.

"I went to see "Charlotte Troubles" with Little Piggy, it looked better than expected, laughed from beginning to end, it was so funny! There was also a boxing activity at the entrance of the theater, and Xiaoxiao played a little and got a puppy doll for Little Piggy, she liked it very much, it was a good day~"

"I can't look directly at Shen Huan's face today, I want to laugh when I see it! God, give me back my warm handsome guy...... Finally, "Charlotte's Troubles" is still very good, and it is highly recommended to watch it if you haven't seen it. ”……

Every user of Xinlan Weibo, when browsing Weibo in the past two days, can basically see that their Weibo friends have posted similar blog posts.

In addition, there is no shortage of active recommendations during small talk.

"What did you do after eating?"

"Watching a movie?"

"Okay, I've heard that Charlotte's Troubles is particularly funny, why don't you watch this?"

"Okay, it doesn't matter. ”

……

"I told you, you have to watch "Charlotte's Troubles", it's really, really, so funny!"

“…… Is that an exaggeration?"

"You'll know when you go and see it!"

"Okay, okay, I see...... I'm dizzy, why don't you have a ticket at eight o'clock in the evening?"

"I said it was good-looking, and there must have been a lot of people who went to see it. Why don't you look at another show?"

"I don't have time for other games...... Okay, I'll see what time I can see. ”

……

There is also the latest music social model, which also plays a role.

The original soundtrack album of "Charlotte's Troubles" has been released, and it is released in the form of an online album, considering that it includes several reinterpreted songs, as well as the payment income and the trade-off to promote movie sales, etc., and finally chose the form of free release and put it on the shelves of Guanghui Cloud Music. And in the online album of this movie soundtrack, the hottest is undoubtedly the song "One Cut Plum", which has soared in just two or three days after it was launched, exceeding 20,000.

"Yuan Hua, a man with his own BGM. ”

"Why do I want to laugh inexplicably at such a bleak song?"

"I'm so annoyed! I suddenly became a fool who loves to cry! I don't have the appearance of an excellent cadre of the three-good students!"

"No!!!!!! I won't do it! No! I will!"

"In fact, the movie aside, from the perspective of the song itself, this song is still very good...... But I just want to laugh!

"If you can't read the hot reviews here, please go to the cinema to watch "Charlotte's Troubles", you won't regret buying this movie ticket. ”

……

The hot comment area of "A Cut Plum" has been completely occupied by "Charlotte's Troubles", and someone has pointed out how to read memes and where to go, but on the Internet, you can find all kinds of demons and monsters, and there are even more blind people. There are still many people who post comments asking what the hot comments are talking about, saying that they don't understand, and at this time, enthusiastic Guanghuiyun music netizens will jump out one after another, reply after their comments, and introduce them to watch "Charlotte Troubles".

Just like Shen Huan arranged at the meeting, with the quality of the movie itself and their follow-up additional investment, the online social circle has been detonated by "Charlotte's Troubles".

At the same time, the number of films scheduled for "Charlotte's Troubles" has quietly risen, and the number of films scheduled for "Thorn Qin" has decreased.

Huaying's influence on the cinema chain is indeed great, but all the cinema chains are not opened by Huaying after all, they have their own autonomy, and they are also the most sensitive group of people to the market who stand at the forefront of the market and directly contact with consumers.

When they saw the surge in the market, when DreamWorks continued to actively contact, they immediately responded quickly to follow up, and after intense negotiations in several aspects, they quickly made corresponding adjustments.

Give the theater to a movie that can make more money for them.