Chapter 113: Negotiation
PS: The third watch is coming, brothers also come to a wave of Sanjiang tickets!
Lu Heng nodded and admitted the matter.
Ye Qinghua held a small wine glass and said with a smile: "Mr. Lu is really young and promising, I know the public side of Longhua, as one of the few 4S stores in Kowloon, I usually never look at other stores." I heard that it has something to do with the manufacturer, and the management over there is very arrogant.
Oh, yes. It seems that the young man who helped you has been fired, and even the finances have been fired. Speaking of which, I really want to ask what method Lu always used to make those two turn against each other?"
Lu Heng smiled and didn't say anything, he didn't break it, he just let Ye Qinghua guess by himself.
Ye Qinghua didn't force it, this kind of thing was originally private, and he fell behind for the sake of curiosity to offend others.
"Mr. Ye, let's continue to talk about the matter of acting as an agent for Chery Automobile! I don't know what you think of my agent qualification now?" Lu Heng asked.
Ye Qinghua thought for a while, and then asked cautiously: "Mr. Lu, can I take the liberty of asking what your registered capital is?"
Lu Heng didn't answer, but instead took a black folder from the bag next to him and handed it to him.
"This is?" Ye Qinghua was a little puzzled.
Lu Heng pointed to the folder and said: "The answer you need is inside, and you will know what my registered capital will be after reading it." ”
Hearing this, Ye Qinghua stepped back from his chair slightly, and then opened the folder with his hand.
When he first looked at it, Ye Qinghua was a little confused, and looked up at Lu Heng from time to time. Seeing that the old god Lu Heng was there, he was a little unsure of the meaning inside, so he continued to look down.
In fact, Lu Heng's document to Ye Qinghua is the previous loan plan, from the profit model to how to implement it, as well as the pros and cons, and the prospects for the future are all written on it.
It can be said that with this document, Ye Qinghua can start to implement it in other Chery 4S stores according to the mold.
This can be regarded as Lu Heng's stepping stone to forcibly enter this capital game with small funds!
He believes that Ye Qinghua can find the value of this document, and it can be said that with this document, Chery can grow all over the southwest region under Ye Qinghua's jurisdiction and quickly occupy market share.
After a while, Ye Qinghua raised his head, breathed a long sigh of relief, and looked at Lu Heng with complicated eyes.
Holding up the black paper, Ye Qinghua asked, "Is this the plan that Mr. Lu came up with?"
Lu Heng nodded, the corners of his mouth curled, and said confidently: "Yes, it is precisely because of this plan that I won a year of free garage use from Guangyuan Volkswagen." ”
Ye Qinghua sighed: "In other words, Guangyuan Volkswagen also agreed to your plan and implemented it." ”
"Indeed, my side and Guangyuan Volkswagen have reached a preliminary intention with the bank, and the contract has been signed. Now I am only waiting to win the qualification of Chery agent, at that time, as long as I decorate, the personnel are in place and can get the goods from the manufacturer at any time. ”
Ye Qinghua shook the document in his hand and said: "I can understand it this way! According to this plan, as long as you can bear this risk, then it means that you can get a lot of cars from the manufacturer." ”
Lu Heng agreed: "Well, yes, a lot, a lot. As long as I can sell it and the manufacturer can supply it, then a virtuous circle can be formed!"
Next, Ye Qinghua basically agreed to Lu Heng's agency qualifications, but one requirement was to give him the document.
Lu Heng has nothing to do, he knows that this kind of model of borrowing chickens to lay eggs will be everywhere in the future. Basically, there is no 4S store that does not adopt this approach, which can greatly solve the problem of insufficient liquidity of the company, which is extremely cost-effective.
Give Ye Qinghua the idea of the near future, in exchange for the agency qualification at the beginning of his own business, no matter how you look at it, it is not a loss.
Lu Heng was in a very good mood all afternoon, and after cleaning up with Ye Qinghua, he drove to the Tianjing Teahouse.
Because Lu Heng often talked about things in the patio during this time, everyone from the boss to the waiter in the patio teahouse was quite familiar with him.
As soon as he stepped into the patio, the boss who was sitting at the counter reading a book spotted him.
"Lu Heng is here, do you want to go to the window position on the second floor?"
The owner of the Tianjing Tea House was wearing a thick winter coat, a pair of thick glasses framed on the bridge of his nose, a thick bookish atmosphere, a thin body, and a pair of calluses all over his body.
Lu Heng asked Ma Sanli from the DMV before, the owner of the teahouse is named Duan Yan. Now I am almost sixty years old, and when I was young, I heard that he was a learned man, but I don't know what I committed and was sent to the head of the country at that time, and I almost couldn't live.
Later, he relied on transcribing letters to people and selling couplets during the New Year's holidays, so that he could barely cope with it.
Later, he married a wife and had children in Cangshou, and then opened a small teahouse with his savings over the years. After a few decades of hard work, the original small teahouse was gradually turned into this two-storey teahouse that can seat one or two hundred people.
Lu Heng admired this person, and he also looked very respectful when he spoke.
"Hello Old Duan, why did you come to the store in person today?"
Duan Lao said with a smile: "Isn't it New Year's Day, there is a steward who has gone back for the holiday, I will replace him, and by the way, I will drink tea and play chess with a few old friends." ”
Lu Heng arched his hand and said: "I'm sorry Ha Duan Lao, I won't talk to you more if I have something to talk about here, next time I have time, I will come over to play chess with you." ”
"Go, go, you young people should find more things to do, where can you play chess with us old men. Duan Lao went back to the counter and waved to this Lu Heng.
A few words of greeting, in fact, are a matter of a minute.
Ye Qinghua was still looking at the ancient and modern decoration style of the Tianjing Teahouse, and he was carrying the backpack when he came.
"Mr. Ye, let's go up and talk!"
"Hmm"
A pot of hot tea was brought up, and seeing that Ye Qinghua was a little curious about the waiter's own long-spouted teapot, Lu Heng smiled and asked the waiter to stay.
"Show this gentleman the art of pouring tea!"
The young waiter nodded, bent down, his arm shaking, and the teapot he was carrying changed to his arm.
The steaming transparent yellow-green tea flowed down the long spout like a silver thread into the teapot in front of Ye Qinghua.
After the performance, the waiter wanted to give Lu Heng a time, but Lu Heng refused.
Lu Heng poured himself a cup of tea, "Mr. Ye is not a local in Chongqing, right?"
Ye Qinghua took a sip of tea with satisfaction and said with a smile: "Yes, I'm AH, and I've only been the general manager of this region for two years. I have been wandering around SC last year, and this year the focus of my work has shifted to Chongqing. I often see the kind of tea pouring in promotional videos, and this is the first time I have seen it with my own eyes, which is really extraordinary!"
Lu Heng said with a smile: "This is also a folk art, if Mr. Ye has a heart, he can take a turn in some small alleys in the city, especially in those teahouses in the caves and mountains." There are a lot of people who know this kind of technology, and the tea is also very good. ”
"It's all philistine, it's enough to drink some tea, don't pay attention to it. ”
After a few sentences, we got to the point.
"Mr. Lu, you see that the obligations that need to be fulfilled as a Chery agent are marked on it. Some of them are mandatory requirements, and if they do not meet the standards, the manufacturer has the right to impose penalties. This so-called punishment can be monetary, you understand?" Ye Qinghua took out a thick stack of documents from his backpack and pointed to a document to explain to Lu Heng one by one.
Lu Heng nodded, he knew most of this.
For example, some models, he Lu Heng can make money by selling them for 30,000 yuan, but the manufacturer requires that they must be sold at more than 35,000 yuan.
If the agent sells it at a low price without permission, he will be subject to monetary penalties, and even cancel the agent qualification in serious cases.
Because this kind of market is bad, Chongqing City is huge, and as a municipality directly under the central government, the scope of the field is comparable to that of a large province.
There must be more than one Chery agent in Lu Heng, if the market price system is broken. In the end, the manufacturers who suffer the most must be the manufacturers, because they are the first end of the market.
What they're building is a brand, it's a car brand. Only when the brand is good can more people come to the agency and let more customers buy.
Blind price war, blind disgusting competition, all the damage is the brand, which will naturally implicate the manufacturer
Lu Heng held a pile of documents and looked at it seriously, and Ye Qinghua on the other side looked at Lu Heng while drinking tea.
At the age of thirty-five, for a person like Ye Qinghua who has traveled from south to north, he can be regarded as weathered, with a delicate heart, and a set of his own judgment standards for seeing people and things.
After a whole day of getting along, he gave Lu Heng a high score.
Steady, good at communication, full of affinity. More importantly, it is very forward-looking, not only to see through the local automobile market in Cangshou, but also to give his own views on the future 4S store business model and the future development of Chery Automobile.
Undoubtedly, these views touched Ye Qinghua's heart.
Lu Heng suddenly raised his head and said, "Here in Cangshou District, I ask for an exclusive agent!"
"No problem!"