There are generally two types of university courses, which are called "large classes" and "small classes", "small classes" means that their own classes are closed doors, and "large classes" are classes of several classes together, which is commonly known as "open classes".

Li Mu came to the classroom and found that it was almost full, so he quickly found a seat to sit down, and listened to the conversation of the students around him, and he also found that everyone seemed to be coming for Professor Ding.

"This old man still has so many fans?"

But this is not over, close to the start of class, the classroom is actually adding stools, a group of middle-aged people in suits and leather shoes look like business leaders actually sat down accompanied by school leaders.

"Old man Ding, you're going to kill me!" Li Mu lamented.

At this time, Professor Ding made his debut.

"Today is my first class with freshmen, and of course there are many seniors who have attended, and I am very pleased. ”

"Huh~~~"

Co-author, you're here to listen to cross talk, right?

"A lot of my classmates, including a lot of people who are in the workforce, ask me what marketing is. "Old man Ding is still very stable, his words, including his body movements, seem to have a kind of magic that can clearly capture your interest.

Even Li Mu listened to it with relish.

"Actually, I don't know .......... either"

"Haha~~~"

Old man Ding also smiled: "I have contacted the CEOs of many companies, including some well-known marketing directors in the industry, but the answers I got are different, some say that marketing is positioning, some say that it is exchange, and some say what is STP and 4P, anyway, there are all kinds of things!"

"But these are very profound questions, and I have been wondering in recent years, whether the word marketing has been over-the-top mythology, which makes many people think that marketing is a very complicated thing, and I have been wondering if there is a practical and simple case to make people who have not been exposed to marketing understand it at a glance?"

"Until I encountered such an incident a month ago!"

"I don't know if anyone remembers a post on the school intranet a month ago, two days before the military training. Old man Ding's gaze drifted towards the direction where Li Mu was.

Li Mu lamented, what should have come is still here.

"Yes!"

There are men and women in the voice, but both men and women have a gritted tooth expression, which is nothing more than the girls biting harder.

It can be said that the freshmen were affected by this "catastrophe".

At this time, the school leaders and business leaders are also a little confused, what is a post? What does it have to do with marketing?

Old man Ding continued: "Because there are still school leaders and entrepreneurs who don't know much about each other today, so I will briefly introduce this matter. ”

"It happened at half past nine two days before the military training, and a popular post suddenly appeared on the school intranet, and the title of the post was very strong.............. Of course, the content is more exciting.............."

The school leaders were a little embarrassed for a while, no matter how they said it, it was not a glorious thing, and they really couldn't understand why Professor Ding chose this class as the first public class since the beginning of the semester.

Entrepreneurs look at the problem from different angles, although Professor Ding only talked about a general outline of the incident, but they are keenly aware of the doorway, as well as the ingenuity of the layout of the mastermind behind the scenes!

"What the hell is a talent!" Several entrepreneurs glanced at each other, then sat up straight, they had a hunch that Professor Ding's meaning should be more than just taking this case to the open class for analysis and explanation, there must be something deeper.

I don't know why Li Mu always felt that this old man's tone was a little gloating, could it be his delusion?

"Okay, that's probably the case, so today I also invited the initiator of the matter to explain his marketing ideas to you..........."

Listen to what this is talking about? The initiator! This clearly shows that he wants to set himself on the pillar of shame in history! This old man is really enough to damage!

As soon as I heard that the initiator of the incident was on the scene today, and that he was going to speak on stage, he was not calm in what he was doing.

One by one, the girls widened their eyes, as if they wanted to find out which bastard was doing something from the crowd, and they were ready to spray him in the face!

The boys are also gritting their teeth to find out the culprit who makes them "break the bank"!

Entrepreneurs want to see if the mastermind behind the scenes has real skills, or whether he happened to do an opportunistic thing purely by relying on his cleverness, and he was lucky to succeed.

Li Mu stood up with a generous attitude of dying, and then walked to the podium.

And the moment he stood up, the audience was silent, and then there was a noise.

"No, is it? He's it, I don't believe it!"

"Who is this? so handsome?"

"Hey, isn't that my male god? Isn't it? I'm sorry, I shouldn't have scolded you the other day. ”

Of course, these are all girls.

The anger in the boys' eyes grew stronger.

"It turned out to be this grandson, with a little white face, who had a bad stomach when he saw it!"

"Boy, don't leave after school!"

Entrepreneurs, look at me, I look at you, I can't help but be disappointed, no matter how you look at it, I feel that this handsome boy is not like a good guy, not like he has goods in his stomach.

Li Mu stood on the stage and bowed to everyone first: "I'm really sorry for causing trouble to everyone!"

"Huh~~~~"

Li Mu scratched his nose a little embarrassed: "Maybe everyone thinks that next, I will say that this incident is just an unintentional mistake to win sympathy............. In fact, I just apologized to everyone not to get everyone's forgiveness. ”

When the matter came, Li Mu also let it go.

As soon as these words came out, it was really unexpected, and the scene was dumbfounded.

"In fact, I single-handedly planned and took the lead in carrying out this incident, and we committed it as an organized and premeditated gang!"

"Haha~~~"

Many people at the scene were amused, including some entrepreneurs, who couldn't help but think that this person didn't look as unbearable as they imagined, at least not stage fright, and very humorous.

Li Mu said in his heart: Brothers, it's not that I want to betray you, it's really forced by the situation!

"Just now Professor Ding also mentioned what marketing is, in my opinion, there are two prerequisites for marketing, the first is the product, and then the audience, that is, the customer. ”

"Customers' demand for products can be roughly divided into two types, one is the physiological level, which is commonly known as rigid demand, and the other is the psychological level, that is, non-rigid demand!"

"When I was doing this plan, I was also very distressed, the society is so mature now, almost all industries are already being done, and the market tends to be saturated. ”

Li Mu paused here, the students at the scene just nodded slightly, but the entrepreneurs felt the same way, because this is the real problem they are facing.

"And this is the reason why I finally chose my aunt's towel as a marketing product, military training is imminent, its demand is rigid, everyone has to use it. ”

"Since the product has been selected, the first thing to solve is the source of goods, and the two large supermarkets on the campus have become our largest suppliers!"

Many students were happy to say this, because after the school supermarket aunt towel was out of stock, I don't know how many students suffered from the white eyes, and they could only watch others "grab money" at more than three times their selling price, but they couldn't do anything.