After Xun Sheng left, Xun Zhen took a broom to the door and cleaned the cigarette butts left by Xun Sheng.

When she returned to the house, she was sleepy and tired, and she lay down on the sofa and fell asleep with the makeup on her face.

——

Song wore a newly bought formal suit, with his resume in his bag, and squeezed onto the crowded subway line 3.

The people in Aoxing Public Relations were very busy, and Song handed over his resume to the front desk, sat on a bench and waited for more than an hour before it was his turn to interview.

The place where the interview was conducted was a small conference room.

The person in charge of the interview was a young man about thirty years old, the man had a handsome face, and when he saw Song Xinian walking in, he closed the resume in front of him, looked at Song Xinian and smiled.

Song Xinian stood by the chair opposite the man, smiled and said, "Hello, my name is Song Qiannian." ”

The man nodded and said, "You may be seated."

Let me introduce myself first, my name is Chen Huai, and I am the head of the human resources department of Aoxing.

I read your resume, you graduated from Polytechnic University in June this year, and you have been interning at an advertising agency during this time, why don't you continue to look for advertising-related jobs?"

Song Qiannian sat opposite Chen Huai, and he said with a very relaxed and natural expression, "Because I found that in this Internet era, the power of public relations has begun to completely subvert traditional marketing methods."

PR can build a brand and get it into people's lives quickly. The role of advertising is only to maintain the brand after the PR has established the brand.

And I want to be a brand builder. ”

Chen Huai smiled lightly, "It seems that you did your homework before the interview." So you can tell us about what you understand as an example of PR building a brand. ”

Song said, "I'll talk about the example of building a brand in the literary world."

More than a decade ago, it was difficult for writers to become famous and make money when they published books, and the traditional marketing method was nothing more than arranging interviews with writers or holding book signings.

But Mr. Lu Jin has turned tradition on its head. He used literature as a commodity to hype up marketing and build a literary brand.

Hyun is one of the most successful examples of his hype.

Mr. Lu Jin used several hype methods to hype Xiaoxuan.

First, he exposed Xiaoxuan's sky-high remuneration.

Second, it broke the negative news that Xiao Xuan was searched at the airport with a toy gun.

Third, hype up the triangular scandal between Xiao Xuan and two other star writers.

Fourth, let Xiaoxuan participate in various newspapers and TV talk shows.

Fifth, for the first time, advertising bookmarks were applied to books.

Sixth, put Xiao Xuan's book fair in a bus, and let Xiao Xuan be the bus driver.

These hype tactics, while common, are very effective.

Mr. Lu Jin has built Xiaoxuan into a personal brand through various hype and publicity. His books sell well because he has a brand personality.

Mr. Lu Jin once said frankly that for a writer, having a personal brand is even more important than writing well.

In the public's mind, Xiao Xuan is this brand, even if he writes on white paper, as long as they package the white paper he wrote, they can sell 100,000 copies.

Because consumers buy the brand Xiaoxuan. ”

Chen Huai still smiled lightly, and he said, "You studied your theoretical knowledge very seriously, and this example was learned from books." But I don't know if you're sensitive to PR marketing. I'll just ask a simple question.

Fans of well-known casual brands in my country are going to launch co-branded T-shirts, what are your thoughts on this marketing?"

As the name suggests, a co-branded T-shirt is a T-shirt jointly launched by many brands, since it is a co-branded T-shirt, then many of these co-branded activities have a certain value, so such a co-branded T-shirt is more distinctive and meaningful than the general T-shirt, so it has collection value.

And this summer's hot collaboration T-shirt is a limited edition short-sleeved T-shirt jointly launched by street brand XLARGE and the classic Japanese anime Dragon Ball.

Dragon Ball, a classic anime, has always held a very important place among manga fans, so this co-branded T-shirt sold immediately as soon as it was launched.

If you want to launch a popular co-branded T-shirt, you need to innovate and co-brand with more distinctive and influential brands.

He thought for a while and said, "The customer positioning of this brand is young people, so the co-branded brand it chooses needs to be a brand that is more popular with young people."

I don't think this brand is necessarily a well-known brand, but it is better to have characteristics and influence, it can be an artistic product, but it can also be an artistic creator with a certain influence.

Before the official announcement of the release of the co-branded T-shirt, we can unilaterally hype up the brand side that can be cooperated, and then promote the co-branded T-shirt when the heat continues to heat up.

These are just my general ideas, and the specific details should be elaborated in more detail. ”

Hearing Song Xiannian's thoughts, Chen Huai's eyes were full of appreciation.

He smiled heartily, "Your idea coincides with the idea of Xun Zhen, the head of our planning department.

Although you were interviewing for the position of planning specialist, I felt that you would be more suitable to be her assistant.

Are you interested in being an assistant to Xunzhen?"

Song Qiannian remembered Xun Zhen's beautiful and arrogant face in the video on the Internet, and said with a smile, "Interested." ”

Chen Huai nodded and said, "Then you wait here, I'll let Xun Zhen interview you." Although she is very demanding, I think she should like you. ”

——

Chen Huai lightly tapped Xun Zhen's desk a few times.

Xun Zhen glanced up at him and asked in a slightly hoarse voice, "Something?"

Chen Huai asked, "Do you have a cold?" ”

Xun Zhen said lightly, "I fell asleep on the sofa last night and got a little cold. ”

Chen Huai snorted twice, "You've been a single dog for so long, so you don't plan to find a man to take care of you?"

Xun Zhen disagreed, "If you have something, just say it quickly, don't be in front of me, I know you don't care about me so much." ”

Chen Huai smiled and said, "You have to invite me to dinner tonight, I have found an excellent assistant for you, and I guarantee that you will be satisfied." ”

He put Song Xiannian's resume in front of Xun Zhen.

Xun Zhen's expression was calmly flipped open, and when she saw that Song Qiannian was just a fresh graduate, she smiled instead, and she said, "It seems that this fresh graduate is really interesting, otherwise you Chen Huai would not be able to arrange a person with no experience to be my assistant." ”

Chen Huai nodded proudly, and he said, "The sales strategy plan of the joint T-shirt is fantastic, this kid and you are thinking in the same direction." ”

Xun Zhen said, "It looks like I'm really going to meet him." ”

When Xun Zhen pushed open the door of the small conference room, Song Xiannian happened to turn his head to look at her.

Xun Zhen was wearing a white chiffon shirt with a simple cut red dress skirt, and Song Xiannian felt that she was more beautiful than on camera.