Chapter 226: The Enemy Appears
Hengdian is actually nothing interesting, except for some ancient buildings used for filming, there are basically no other features, but for people who have not seen ancient buildings, this is indeed a tourist attraction, and you may meet a big star when you go around.
In addition to vacation, leisure, travel and sightseeing, it is filming, although Hengdian does not have much fame now, but it has gradually caught up with the leading film and television city in China, such as Bayi Studio and Nortel Studio in Beijing, in the future, these two studios will add up to not as good as Hengdian, because it almost monopolizes domestic costume dramas, and almost all people who shoot costume dramas and war dramas have to come here, except for some special crews in Beijing, here can represent the entire film and television industry.
It can be seen how powerful Hengdian is, Chen Shi remembered that a Hong Kong and Taiwan director also made a movie about Hengpiao extras, although the reputation and box office are average, but because of the special theme, it became a sensation.
Chen Shi also learned about Hengdian at that time.
After talking to Zhao Wenbei for a while, he was ready to leave, because filming was about to start, and everyone else was busy and had no time to accompany him, so he decided to go back first.
After saying hello to Li Yalian, and then talking to Xiao Gao, he went back to the hotel directly, originally wanting to take a good rest and wait for Li Yalian to come back before going out to play, but a phone call made him have to change his itinerary.
The call was from Yang Qin, she was in a hurry, she had just taken over the position of general manager of the supermarket, but there was a big problem first, so she had to be anxious.
Chen Shi didn't know what the reason was, and asked, "Mr. Yang, what's wrong?"
Yang Qin said: "Chairman, can you come to the supermarket? I have something very important." ”
Chen Shidao: "I'm outside, in Hengdian, I can't come for the time being, you have something to say on the phone." ”
Yang Qin sighed and said, "Hey, we're in trouble, and our competitors have made a move." ”
Chen Shi asked what was going on, and Yang Qin explained that Wal-Mart, an international hypermarket, had joined forces to carry out promotions, which seemed to be aimed at a supermarket.
Chen Shi frowned and said, "How do you know that people are targeting us? Isn't it just a promotion? They can do it, and we can do it too?"
Yang Qin hurriedly said: "Chairman, things are not so simple, so many large retail stores have united, why didn't we have any news before? Why did people unite but didn't notify us? How can I say that it is also the largest retail mall in Guizhou Province, but they do activities and do activities, and this union is obviously ill-intentioned?"
Chen Shi had no experience in this, he believed in Yang Qin's judgment, but the specific situation was not clear, so it was not easy to judge, he asked: "When will their activities be completed? Have you inquired clearly? All the details of their activities must be understood first!"
Yang Qin said: "I've already asked people to inquire, and I'm a little worried if we also do promotions." ”
Chen Shi was puzzled and puzzled: "They engage in promotions, and we also engage in promotions, what are you worried about?"
Yang Qin said: "I'm worried that our funds are insufficient, people have a big business, and engaging in promotions is a loss-making business, if they do it for a long time, do we want to play together? ”
The matter is really serious, Chen Shi can probably understand seven or eight points even if he doesn't understand, now it's important to find a countermeasure, don't be scared by the other party.
He said: "You calm down, gather everyone to think of a way, write out all the opinions, and then make a summary, see what we should do, and wait for me to come back." ”
Chen Shi had to go, he couldn't go if he didn't go, and he didn't even have time to wait for Li Yalian, so he had to call and say: "There is something urgent in the company, I want to go back first, and I will leave immediately." ”
Li Yalian was surprised: "Why is something so urgent? Can't you wait for me to send you?"
Chen Shi told the supermarket again, and then said: "Don't bother you, I'm not a child, I can do it by myself back and forth, you can film with peace of mind, study hard, and when you learn, I will let you direct the tube alone and make your dreams come true." ”
Li Yalian said: "Okay! Be careful on the road, don't be tired, don't eat the things in the car if they don't taste good, buy something before getting in the car, remember, you must not starve yourself." ”
Chen Shi nodded and said, "Don't worry, I'm such a big person, won't I take care of myself?"
Li Yalian said: "You are like a child, you have to be taken care of by others, if you are alone, you will be a gangster, I don't know you yet?"
Chen Shi repeatedly promised that he would listen to her instructions and reassure her that she would be relieved.
Then Chen Shi said again: "You talk to Zhao Wenbei, just say that I am in a hurry to go back in advance, if he figures it out, let him call me, if he is not happy, forget it." ”
Of course he won't force others, he is not the only domestic martial arts actor, he is missing, Chen Shi also has a candidate, therefore, for Zhao Wentable, he is dispensable.
Li Yalian said yes, and then the two hung up the phone, Chen Shi went straight to the station, and after getting in the car, he went straight to Lin Cheng.
The road was lonely, regardless of his heart along the way, therefore, before he knew it, time passed, along the way, Yang Qin made several phone calls, all asking about his itinerary, and then Chen Shi had a specific understanding of the current situation of the supermarket.
After returning to Lincheng, Chen Shi did not go home, but went directly to a supermarket, Yang Qin had been waiting for him for a long time, and when he saw him, it was like seeing a savior.
Chen Shi didn't have the slightest superfluous words, and asked directly: "What is the situation now?"
Yang Qin said: "Our profit has dropped by 30%, and if their activities continue, it will decline, I think their goal is to crush us, let us retreat from the difficulties, and let us give up the market share in our hands." ”
Chen Shi nodded, this point is already very clear, it has only just started two or three days, if Chen Shi is not wrong, the other party must be ready to do a big job, it is estimated that the promotion will continue forever, until Chen Shi himself can't afford to play, and withdraw directly.
Chen Shidao: "How was the meeting you held? Do you have any ideas?"
Yang Qin said: "Everyone thinks that we are expanding too fast, we have to slow down, and we have to withdraw some funds from the Sichuan Department area, and make every effort to protect the base camp, as long as Lin Cheng is not lost, we still have a chance, if they let them drive us away from Lin City, it will be finished sooner or later." ”
This seems to be the opinion of the majority, and it seems to be everyone's choice. However, Chen Shi does not want to retreat, does not want to give in, in this way, if you take one step back, the enemy will take three steps, and sooner or later there will be no retreat, and it will inevitably be finished and bankrupt.
Chen Shi asked: "Do you have any other opinions, what do you think of Cui Sheng? He is the deputy general manager, he should have a statement, but now what about others?
Yang Qin said: "He went to investigate, and as soon as there was a problem, he went to Wal-Mart and other large stores, and he had to go there several times a day, wanting to investigate and deal with the loopholes in the other party's activities, so as to formulate a strategy." ”
Chen Shi nodded, this Cui Sheng has a set, although he has not seen the method he came up with yet, but he did not sit in the office and think about it, did not sit and wait, but went to the scene to understand it specifically, so that he could grasp the situation at any time and formulate efficient and effective measures.
Chen Shidao: "You convene everyone to have a meeting to discuss, no matter what kind of method will be recorded for me, I will watch it after the meeting, so that everyone can not worry, just say any tricks, don't be afraid, and then let him come to me when Cui Sheng comes back." ”
Yang Qin nodded and agreed, and went out to convene a meeting to discuss, Chen Shi leaned on the sofa and closed his eyes to recuperate, and by the way, he also thought about future countermeasures.
Due to the long journey, he was a little sleepy, and fell asleep unconsciously, and when he woke up again, he found that there was a person sitting in the house, it was Cui Sheng who Chen Shi was looking for.
Cui Sheng should have been here for a long time, because Chen Shi remembered that there was no water cup around him, but now that he had just woken up, he found a water cup on the table, which seemed to be the water that Cui Shisheng poured for him.
Chen Shi drank a glass of water, and then asked, "When did you come?" Why didn't you wake me up?"
Cui Sheng said: "I just came here for a while, and I saw that the chairman slept very sweetly, so I didn't bother you." ”
Chen Shi nodded and said, "It's best to wake me up in the future, otherwise it's a big mistake." ”
Cui Sheng said: "It's not a big deal, it's just a group of flies that are hungry and fly everywhere to provoke people, as long as you make a beat, as long as you deal with it properly, you can be safe." ”
Chen Shi didn't expect Cui Sheng to have such a big tone, and asked, "What can you do?" ”
Cui Sheng said: "This time, the large retail stores in the southwest provinces are all carrying out promotional activities at the same time, and it is obvious that they are aimed at me, because except for us, every supermarket has carried out its own promotional activities, from Wal-Mart and Carrefour, etc., all of them are against me, no matter how you look at it, it looks like a premeditated business war." ”
The so-called commercial war is to do business as a march to fight, with the main purpose of killing and injuring the enemy, and the key step of controlling profits by destroying competitors.
Chen Shi nodded and said: "What about your response policy? What strategy and method should you use to deal with it? Most people are in favor of withdrawing to the Sichuan Department and directly holding on to the existing forces. ”
Cui Shengli thought for a while and said: "Of course we also have to engage in activities, but we have to distinguish ourselves from them, I studied the projects of their activities, and found that there are some loopholes, which were caused by them accidentally, and we use this as a weapon to beat the other party out of temper first." ”