Chapter 229: Another Promotional War
Can a snake really take revenge on people? Does a dead snake really have a soul? Chen Shi does not know, although he is a person who believes in materialism, but his own appearance is itself a phenomenon that cannot be explained by materialism, if it were in the past, he may laugh at it, but at this moment, there is a lingering shadow in his heart.
He didn't ask more about the security guard, and drove away. Recently, a supermarket needed him to lead the crowd to defeat a strong competitor.
After coming to the supermarket, he saw that the promotion was in full swing, but he knew that the promotion was just a superficial competition, and if he was engaged in promotion, he would not be able to resist the strong pressure of the opponent, because his own pattern was relatively small, compared to a large shopping mall like Wal-Mart, he was just a small shrimp, and it was estimated that people would treat him as a small shrimp.
After coming to the supermarket, he had to listen to Yang Qin and Cui Sheng report on the situation every day, to see what the recent trend was, and of course, to call the mouse to ask how it was going.
The mouse is a capable person, especially doing this kind of hidden thing, his nickname is definitely not called casually, but according to his skills. A person's name can be wrong, but a nickname is definitely not wrong.
For example, if a person's name is Fang Dashi, his person may not be like a big stone, he may be a handsome and dashing young man, but a person nicknamed Dashi definitely has some kind of connection with the stone.
It is said that there are fakes in several supermarkets in the vicinity, and the people who bought the fakes did not use the first time to ask for compensation, but made a big noise at the scene, making everyone know, therefore, several supermarkets in the vicinity that engaged in promotions were not having a good time, and it was okay to treat them at the beginning, but when the accident occurred, the management of the supermarket did not respond properly, not only did not apologize, but also wanted to cover up the matter.
But how could the rat give them a chance? When the other party had not covered up the matter, a group of rats' subordinates informed the nearby customers of the news as if they were handing out leaflets, and then spread the word to the people who came to the supermarket to buy things without interest, and those who did not come would of course not come again after hearing the news, and those who came today would certainly not come again tomorrow.
Therefore, the mouse's strategy has achieved a surprise effect, causing the opponent to lose his armor and drop his armor, which is simply vulnerable. Chen Shi was very satisfied after hearing the news, and it was estimated that it would not be long before the other party's promotional activities would be canceled, as long as there were no promotional activities for him, then he would not be afraid of anyone's challenge. If you use open-faced means, Chen Shi will not be afraid to fight hard with people.
A few days later, Chen Shi received the news that the nearby supermarket was not engaged in promotion, and now it is rectifying the business, and it is estimated that there is no time to compete with a supermarket.
The forces united by Wal-Mart have disappeared, and no one is targeting him anymore, and Chen Shi suddenly felt that the sky was clear.
It's just that Wal-Mart will give up so easily? Although he is a little puzzled, after all, people have no action now, of course he will not take the initiative to provoke others, at this time he has not yet taken the initiative to provoke Wal-Mart, he must be strictly guarded, must hurry to develop new markets, rapid expansion, only after becoming bigger and stronger can he be qualified to confront others.
Therefore, the supermarket matter is put aside for the time being, and he can put his energy aside.
Originally, Chen Shi thought that he could feel at ease for a while, but what he didn't expect was that Wu Jiang called and said that there was something urgent and asked him to hurry over.
Chen Shi muttered in his heart, why are there always emergencies happening recently? Is it really related to snakes? He thought about it for a while, smiled himself, put this absurd idea behind him, and then drove to the beverage factory.
Wu Jiang was very anxious, and said anxiously after seeing Chen Shi: "Our competitor has made a move, I guess it is aimed at us, you hurry up and think of a way." ”
When Chen Shi heard this, it seemed to be the same as a supermarket, and he hurriedly asked: "What's the matter, let's talk about it carefully, I haven't figured it out yet." ”
Wu Jiang led Chen Shi into the office, and then said: "Master Kong has made a move, now that red and green tea, fresh oranges, etc. have begun to do promotions, our sales have been hit a lot, do you want to see if we want to withdraw from the promotion?"
Chen Shi frowned, why is it a promotion again? At first it was a supermarket, and now it is a drink, who has he offended? How can it be like someone is deliberately targeting him?
Wu Jiang saw that Chen Shi didn't speak, and said: "Before they didn't engage in promotions, our sales have been very good, and we are the leaders in the industry, it is estimated that it will not be until the end of the year, and most of their brands will be squeezed out by us, but now they have launched a large-scale promotional activities, buy one get one free, should we follow up?" If we let them continue to do it, our sales will not only be affected, but it is estimated that the distributors' attitude towards our products will also have a huge change, they will not be optimistic about our drinks, without the support of distributors, it will be difficult for our sales to keep up with each other. ”
Chen Shi pondered for a moment and said: "What do you think we should do? After all, engaging in promotions is a money-losing business, people have a big business, we can't afford to spend it, ordinary promotions are okay, if it becomes a promotion war, we will definitely lose Maicheng." ”
Wu Jiang smiled bitterly: "I have no other way, but if we don't follow up on the promotion, will we just watch the market share being swallowed up little by little?
Of course, Chen Shi didn't want to be caught, of course he didn't want to fail, he said: "We should think of other ways, I don't believe that there is only one road in this world, the so-called big roads lead to Rome, but we haven't found a suitable road yet." ”
Wu Jiang said urgently: "When you find the road, the daylilies are cold, and the most important thing now is the countermeasure, I really have no way to find you, and now I need you to come up with an idea." ”
Chen Shi is not a genius, what will he do for a while? He thought for a while and said: "The two of us can't think of it, I think you should still gather everyone to think together, whether it is an ordinary employee or a senior management talent, as long as it is idle, as long as it is someone who can spare time, you can gather it, and then we will hold a meeting and let everyone discuss, the power of more people is greater, and the more people will be active, as long as they are given time to speak, and they have the courage to put forward ideas, I think they will definitely find new methods." ”
Wu Jiang said helplessly: "It seems that this is the only way, I will immediately call everyone for a meeting to discuss." ”
Chen Shi nodded and said, "Call me when you have a meeting, and I want to discuss with everyone and listen to everyone's opinions." ”
Wu Jiang said okay, and then went out to convene a meeting, and in less than half an hour, all the people at the meeting came, because Wu Jiang said that there was something very important, so let everyone come as soon as possible, so the efficiency was still very fast.
After Chen Shi entered the conference room, he sat next to Wu Jiang, and then took out a notebook and a pen, he wanted to record useful information and the opinions put forward by the employees.
The meeting began very quickly, and Wu Jiang was very direct, without any politeness, and directly explained the purpose of the meeting, that is, what should be done with the promotional war that Master Kong had set up? This is the key point, everyone must put forward their own opinions, and they must talk about Yijiang's own methods. Wu Jiang is afraid that everyone will not speak, especially those ordinary employees who have not usually held a meeting.
To this end, he first put forward a few requirements, that is, it is not allowed to laugh at others, even if the method proposed by others is very ridiculous, you can't make fun of others, he encourages everyone to speak enthusiastically and actively put forward opinions.
The meeting began, everyone began to discuss, noisy, everyone turned their heads to ears, and talked from time to time, Chen Shi did not communicate with others, but asked Wujiang to maintain order, don't let everyone make a fuss, and if you communicate, everyone should communicate together, instead of getting together in twos and threes.
Wu Jiang understood what Chen Shi meant and asked everyone to calm down, and then said: "Let's come one by one, don't talk about the size of the position, don't talk about the depth of qualifications, let's start with me, say one by one, don't be afraid if it's not right, after saying it, everyone will discuss, one person will say opinions, and then everyone will speak and discuss, and let the next person put forward opinions after thinking that this opinion is not feasible, so that you can also save a little time, so as not to make a mess of you." ”
Wu Jiang continued: "I'll talk about my own thoughts, we are now facing a promotion war, first of all, we can't fight hard with others, because we have a thin foundation, we can't afford it, Master Kong is an old brand, they have developed for such a long time, they have the background, capital, and connections, if we want to fight the promotion war, we must be in the hands of the other party, which will only make them more happy." We don't do what the enemy wants to do, and what the enemy is afraid of, we just want to do, so I ask you, what is the enemy afraid of, and what does the enemy want?
After Wu Jiang asked, there was silence in the conference room, and everyone was at a loss, but after a long time, someone finally spoke, and a supervisor said: "Obviously, Master Kong wants to defeat us and swallow our market share, and they use promotions to attract customers, I think they must very much hope that we will also learn from them to engage in a buy one get one free promotion, in this way, we have to compete with them for financial and material resources, but everyone knows that if we compete for financial and physical strength, we have no chance of winning at all." ”