The snipe and the clam compete, and the fisherman profits.

If there's one happiest at DreamWorks and Star Entertainment's takeovers, it's the owners of music sites.

Aisson is one of them.

After the rumors of online copyright legislation came out, as time passed little by little, and the legislative work was advancing little by little, he was undoubtedly getting more and more panicked, and he couldn't wait to give the website away immediately - the future online music market is not something that people like him can play.

So when Shen Huan extended an olive branch to him, he very much wanted to agree immediately. It's just that Shen Huan's initial offer was really unacceptable to him, so he didn't make a move immediately, but entered the negotiation, but as he talked about it, as the price approached his psychological defense line little by little, this matter was basically about to be completed.

But who would have thought that suddenly another spoiler would run out?

This is undoubtedly a good thing, and it also made Aison's mentality change one hundred and eighty degrees, and he began to get up unhurriedly, sitting on the mountain and watching the tiger fight, anyway, it will not be him who suffers. It's just a pity that although the two sides of the acquisition are fierce, they still maintain a basic business attitude after all, and although the valuation has risen a lot, it has not escaped to an outrageous range after all, which makes Aison feel a little pity.

They were happy, but as a buyer who had a premium, the experience was not good.

On the 36th floor of the Yanjing Huaying Headquarters Building, in the president's office, a handsome middle-aged man in his fifties and medium size was talking on the phone.

“…… I still think we should convince them to join them, after all, this is not our own company, and there is no reason why we can just give and they can sit back and enjoy the results. ”

The handsome middle-aged man said to the person on the other end of the phone.

The handsome middle-aged man is Gu Yanbin, the president of Huaying, and the absolute number one in Huaying's daily affairs.

After hearing Gu Yanbin's words, a voice came from the other end of the phone: "If you can convince them, then you can do it, but can you?"

Gu Yanbin was silent for a while, and then he really threw out what he wanted to say: "Otherwise, just follow their proposal and let go of the family, I don't think it's unacceptable, it won't have much impact on our overall plan, but the investment can be reduced a lot." After saying that, he added: "We should start from the perspective of the company, and should not be influenced by some personal factors in such a major decision." ”

It seems that Mr. Gu, who insisted on all acquisitions at the high-level meeting, was not as resolute as he showed at the beginning.

The person on the other end of the phone replied: "I have emphasized that this is not a personal factor, this is a decision of the board of directors, and it is from the perspective of long-term development." Specifically, I have already said in the board of directors that it is better to face an enemy head-on in the future than to face the enemy on both sides, and all we need to do is invest some more money in the early stage, and this transaction is very cost-effective. ”

"What's more, I'm here to pay for this money, and I don't think you need to dwell on such trivial things. ”

Gu Yanbin sighed, and his tone also carried a lot of warmth, and he was no longer in a serious business tone: "Although this money doesn't need to be paid by the company, isn't your money money?" I just don't want you to waste money on this kind of thing." And forget about this matter, I'm worried about the future. ”

"If you meet Shen Huan again in the future when the company's career development is carried out, do you still want to continue to target him at any cost like this time......?

The other end of the phone chuckled, "I'll admit, I had a little personal factor in it, but from the fact that I made this decision from the company's point of view - I can't put that person in." And if nothing else, judging from the company's previous development history, you should also know that I am not a person who will ignore the overall situation because of personal feelings. ”

After Gu Yanbin was silent for a while, his eyes flashed with doubt: "You are so optimistic about him? His capital volume is not large, and he has just started, and he has a lot of stalls, which makes it impossible for him to invest more funds, and the resources in other aspects are far inferior to ours." No matter how you look at it, even if he enters the game, it is unlikely that he will pose much of a threat, and Tengchuang is the target we should focus on the most. ”

Gu Yanbin's idea is also the common idea of several companies: since they plan to come in, their competitors are naturally optimistic, and they are nothing more than Tengchuang and Yiwang. Compared with each other, they have their own advantages and disadvantages, depending on the specific operation in the next step, who can play this hand well.

As for this dream factory that came out halfway, no one takes it very seriously. After all, compared to their own side, no matter how you look at it, this is just a little baby, and there is nothing to be afraid of.

"A little. ”

The voice on the other end of the phone said: "Tengchuang is undoubtedly terrible, but he should not be underestimated, this is a guy who can shine when he gives him a little sunshine, which can also be seen from his past - he has been creating miracles." Who knows if he'll do it again? I even think he's no less threatening than Tengchuang in this regard. ”

"Of course, what we're doing here doesn't completely shut him out, but without the huge number of users of these music sites, without these shortcuts, it will undoubtedly be more difficult, it will take longer and effort for him to do something in this area, which is good for our future strategic development in this area, and having more space is the only thing we can do. ”

Gu Yanbin couldn't understand this idea on the other end of the phone.

"From what are you making this judgment?"

“…… Gut feeling. ”

Gu Yanbin shook his head.

This thing is far less convincing than the data, at least Gu Yanbin doesn't believe that Shen Huan can really compete with several of their big groups in the online music market.

But since the other party is so solemn, he doesn't plan to say any more, anyway, there are more people on the board of directors who support the guy on the other end of the phone, and since this decision has been passed, it is useless for him to oppose it here.

And the most important thing for him to make this call this time is to alert the other party. Since the other party insists that this is from the company's point of view, he really has nothing to say.

"So be it, I hope you can continue your brilliant record, but I don't want to see concrete verification. ”

If the other party's judgment is correct, and they successfully strangle Shen Huan in the cradle of online music in this operation, then they will naturally not be able to see the specific verification, and if one day, they really see Shen Huan calling for wind and rain in the online music market, that is, they have seen the specific verification, which proves that what the other party is worried about today is reasonable, and such a specific verification is naturally what Gu Yanbin does not want to see.

"Don't talk about that, there's a party tomorrow night, will you come?"

After speaking, Gu Yanbin also added: "There are many beautiful women." ”

The other end of the phone chuckled, "Then you have to go, where there are beautiful women, there is me." ”

……

The acquisition war between DreamWorks and Xinghui Entertainment is in full swing, and the acquisition team flies everywhere, often drinking tea in Yangcheng this morning, and having dinner in Shanghai in the afternoon, and it has been half a month before this kind of battle finally falls into the dust.

"Cheers!"

In the room where Shen Huan had been in the Nine Rooms, six or seven people were sitting in it, among which Jiang Zhenmin stood up, took a glass of wine, and brought it up, with a very happy expression on his face.

Although the initial budget was much higher than the initial budget, they finally achieved the predetermined strategic goals in an all-round way, acquiring all the companies they planned, and starting the first shot of Star Entertainment's entry into the online music market.

Everyone else in the audience also raised their glasses in response, all of them were very happy, only an elderly man had some gloom on his face.

Although the strategic goal was achieved and the company did not exceed the budget, he still felt somewhat helpless as a professional manager to win in this way.

In his opinion, this is really not a brilliant victory.

At the same time, in a certain room in Yanjing, a person was sitting on the sofa, holding a document and looking at it.

Not long after, a voice murmured.

"What is he doing ?......?"

Turning to the information held in front of this person, you can see that it is a material in the form of a report, browse it, and the general content above is that Shen Huan acquired Guanghui.com.

Guanghui.com is a community website, Shen Huan was obviously committed to acquiring music websites before, and wanted to enter the online music market, but how did he silently acquire a community website? And judging from this speed, he had already started this action when he was fighting the acquisition war, so now that the acquisition has been successful, he has become the new boss of Guanghui.com.

Judging from the results, Shen Huan was frustrated on the road to enter the online music market, and in anger, he casually accepted a website to play, but judging from the process, Shen Huan seemed to be secretly Chen Cang on the plank road.

But what is the connection between community websites and online music? Could it be that his intention was not to enter the online music market in the first place?

I don't understand.

In the conference room of Guanghui Information Technology Co., Ltd. in Yanjing, Shen Huan was sitting at the front of the conference table, and many people were seated on the left and right, all of whom were Guanghui's management.

“…… Starting today, the strategic goals of our website are being reformulated,"

Shen Huan sat on it and spoke, and his neutral voice filled the entire conference room.

"In the future, we will shift our strategic focus to online music, and the existing music market department will be upgraded to a first-level department......"

The people below listened silently, and Shen Huan said, his eyes scanning over these people little by little.

Guanghui.com is not the top community website in China, so the purchase price is not very outrageous, and it was finally fully acquired at a price of 18 million.

Thanks to Weibo for this.

Shen Huan's current Weibo followers are rising, and now it has reached 6.8 million followers, which is developing rapidly. From the development speed of his single Weibo, it can basically be seen that the rapid development of Weibo business in China is gradually encroaching on the living space of community websites - although from the current point of view, Weibo has not been able to shake those top community websites, but according to this development trend, it is only a matter of time.

On the Internet, Weibo, a new type of social networking, has started to compete with established community websites.

This has also caused a threat and fear to the owners of some community websites, and some long-term community website executives have been prepared for danger in times of peace, either racking their brains to open a new business model to resist Weibo, or they have the idea of transformation, or they simply have the intention of leaving.

Guanghui.com is a community website with the intention of leaving, and Shen Huan wants to come in, and the two sides hit it off, so the negotiation process is relatively smooth. It's just that the community website hasn't come to the end of the music website after all, so the price can't be too exaggerated, and their operation and maintenance costs are higher than that of the music website, so it was finally sold at a price of 18 million.

From the perspective of market share, from the relative market share of their respective fields, the market share of Guanghui in the community website is less than the relative market share of the Philharmonic in the music market, but in terms of the absolute number of registered users, Guanghui is much more than the Philharmonic - the number of registered users of the community website is originally more than the number of registered users of pirated music websites that can listen to songs directly without registration at this stage.

This is also one of the considerations for Shen Huan's acquisition of Guanghui.com.

It is naturally good to have on-site users.

"But our website is social-oriented, and it would be a bit ...... to suddenly shift the focus to music?"

In the interval between Shen Huan's words, someone raised his hand to express his opinion.

Shen Huan glanced at him, smiled, and said, "This is exactly what I want to say next." ”

"The current music websites are too monotonous, except for listening to songs, there is no other function, but the music we want to make is different, we want to combine social and music, and make a social music website. ”

"The interface for music listening should be remade, combining listening to music and commenting, and making a combination of music websites and post bars, so that listeners can express their opinions under each song, so as to achieve the purpose of combining music and social ......"

"In terms of music content, it is still in its current form, but the content department needs to take precautions and start connecting with musicians from all walks of life in advance, and the main target is to focus on some low-cost independent musicians and small companies......"

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