Michael Eisner. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 Info World Super Entertainment Empire, President of Disney Entertainment Group. At the helm of this mega-corporation with assets of tens of billions of dollars.

Disney started with cartoons, and the Mickey Mouse series is a household name around the world. It can be said to be a cartoon suitable for all ages. An anime that will not be boring from four to eighty years old. It should be said that this is an animated film that has a very important position in the world like "Cat and Mouse".

After that, Disney's princess series swept the world. Become the largest IP brand among girls under the age of fourteen. And "Frozen", which was produced a few years ago, pushed the already declining Disney princess series to a new peak, and there are countless fans around the world.

In addition to animation, Disney's starting series, Disney also plays a pivotal role in Hollywood filmmaking.

The world is talking about Hollywood blockbusters, but in fact, most of the familiar Hollywood blockbusters are released and produced by six of Hollywood's major studios. And Disney is one of them.

For example, the famous "Pirates of the Caribbean" series, as well as the world-famous "Star Wars" series. In Li Jie's previous life, the "Marvel Cinematic Universe" series must be added.

And other influential commercial blockbusters are too numerous to mention. In Hollywood, or looking at the global entertainment market, Disney is at the top of the first echelon.

And as the helmsman of this entertainment empire, Michael Eisner is generally busy. Countless film directors and actors expect him to be favored, and Disney's resources can produce a global superstar with just a slight tilt.

And what is such a big man doing when he comes to him? Li Jie can basically guess with his toes. Michael Eisner is not the person he Jason Lee, but the identity of the boss of Marvel.

Just like in Lee's previous life, the Disney Group acquired Marvel Entertainment. As a businessman, Michael came to Leekit's company for only one purpose, and that was business.

Originally, the Marvel Comics company established by Li Jie did not fall into Michael's eyes. It's just a small company that makes comics, albeit with real heroes as gimmicks. But that's just a gimmick, not something that can really be converted into capital.

But many things that happened after that even Michael, a business veteran, couldn't understand. First of all, Deadpool's lawsuit against S.H.I.E.L.D. has set off a wave across the United States. But for Michael, this can only be considered lace news, and there is nothing.

But what happened after that was a little bit incredible.

Captain America Steve Rogers sued the U.S. government and military for a sky-high $10 billion in damages.

Although the two parties mediated privately in the end, this lawsuit can be ranked among the most important lawsuits in the 21st century. This lawsuit exposed Captain Rodgers' worth to the world for the first time.

Although everyone roughly understood that the name Captain Rogers itself was a huge IP, few people really realized how much value this IP contained.

And after that, countless people have been eyeing Captain Rogers, as well as Iron Man and Spider-Man, the superheroes with the highest IP value.

But something shocking happened, and before everyone could even start the real action, Captain Rogers had already entrusted his rights and management rights to a small company: Marvel.

At the same time, Deadpool, who had caused a storm in the city before, also handed over the copyright to Marvel. And that guy that everybody found very, very difficult, Iron Man Tony Stark also handed over his own rights.

A small company has a large number of hot big IPs in an instant. Just for the sum of the IPs of Captain Rogers, Iron Man, Deadpool, Spider-Man, Nightcrawler, and the Night Watch and Avengers, some industry insiders have estimated that Jason Lee, a recent high school graduate, opened a comic book company that is like a ticket, and now has an IP value of more than $10 billion.

Another big name in the world entertainment industry is on the rise.

According to the original trajectory, although this small company has many big IPs, it is just a rookie who has just set foot in the entertainment industry. Even if there are rumors that the boss Li Jie has the support of two super consortia, Osborne Group and Stark Group, behind him. But there is a huge difference between the entertainment industry and the tech industry.

If Li Jie really wants Marvel's tentacles and influence to expand to the world, then making the comics on paper three-dimensional, that is, making a movie, is a process that must be taken. And where is the most influential film company in the world? Hollywood!

The commercial films produced here bring tens of billions of dollars in foreign exchange to the United States every year. The big companies that control the distribution and production channels, such as Disney, don't see Marvel in their eyes. Because in the end, this young man is always demanding of himself.

But there are always exceptions to everything. It's just that no one expected this accident to come so suddenly and so bluntly.

The Manchurians attack New York, and Iron Man and the Avengers face each other. Later, the aliens appear, Captain Rogers retreats, and then the Red Hulk wreaks havoc in New York City, and the Nightkin rescues the giant away.

Because of the appearance of aliens, this event pushed the popularity of all the superheroes involved in this event to the peak.

Especially Captain Rogers, at a time when American politicians, especially high-ranking officials in Washington, fled en masse, his heroic appearance of standing up and coming into contact with alien civilizations left a deep impression on everyone.

The march now erupts in Washington to protest the departure of the President of the United States, as well as dissatisfaction with Congress and the Cabinet. What Captain Rogers did this time can be said to be the only person in the government who can handle it.

Whether the government likes it or not, we must praise him this time, otherwise we will not even have the means to divert attention.

And Captain Rodgers' influence really began to expand, to a level that could be compared to the World War II era, or even higher.

In the Battle of New York, and because of the efforts of many heroes (including the New York vigilantes), the city did not suffer much damage. And the biggest of these losses occurred after the appearance of Red Hulk. He has almost twenty-five blocks, and this pot will have to be carried by the military.

So this time, the "hero" has once again become this full of anger, and more and more people are beginning to examine the problems of this society.

"The world needs heroes!" was called.

As a businessman, especially in the entertainment industry, providing spiritual satisfaction to the people is a necessary condition to sustain the company's growth. If it is not good at grasping the preferences of the general public, then it will not be able to survive in the fierce entertainment industry.

So here Michael came, came to Marvel. Come and meet Li Jie. He felt that he was sincere enough.

So when he saw the young man in front of him, he didn't say much greetings, but said bluntly: "Mr. Li, what kind of conditions can allow you to sell Marvel?"

Li Jie glanced at this half-topped middle-aged man, who did he think he was? Marvel is not for sale, and Li Jie will be of great use in the future!