The so-called umbrella is nothing more than that. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

First, there are people above, but it is obvious that Lu Heng has abandoned this path.

The second is to have absolutely huge business strength, so strong that even various organizations and governments are focused on it, and others will not suppress it excessively.

But it is obvious that Lu Heng's goal is this, but now Lu Heng's industry does not have such strength, in order to prevent being destroyed before he has strong strength, Lu Heng must take the third way.

That's the name!

If a company has a huge reputation, a good reputation, and presents a positive and friendly appearance in front of the public, it will undoubtedly be supported by many people.

Those ghosts, snakes, and gods will also try not to provoke, because often such companies with good reputations are on the side of the government's policy tendency.

And how can a business have a good reputation?

This is very simple, do charity, be keen on public welfare, play a benign role in the society, and solve some things that are difficult for ordinary people to do and the government cannot do for the time being.

Lu Heng almost instantly thought of how to build his own umbrella, that is, to do charity, public welfare.

There are many ways to do charity and public welfare, such as donating materials, building Hope Primary School, supporting poor students, and Hengcheng contributing money to build public welfare facilities to facilitate civilians and so on.

Lu Heng thought of doing it, and after having this idea, he called Zhao Jing to his office without saying a word.

"Lu Dong, do you have something to do with me?"

Lu Heng beckoned and motioned for Zhao Jing to sit down, seeing that he was frowning, he was probably still worried about the bidding.

"Don't think too much about the land bidding, we have done all the preparations that should be made, the success is in the people, the plan is in the sky, just wait for the end of the bidding meeting. ”

Zhao Jing nodded listlessly, and that was the only way.

It's just that he still disagrees with Lu Heng's rejection of his bribery suggestion and the reduction of the bid price, isn't this tantamount to giving away that piece of land?

As soon as he thought of this, he was worried that the project planning of the second-hand car market would involve many affairs under the group, and if it was not handled in the short term, it would trigger many chain reactions.

Lu Heng didn't care about him, he had already planned it, but he couldn't tell Zhao Jing, the relationship with Ning Zhongzhen was not deep, if he said it, there was no need, just look at the result when the time comes.

Patting the table, Lu Heng said with a smile: "Our group was listed in April last year, but in fact, it was established in March, which means that there are still a few days, and Hengcheng Group has been established for a year. I can see the development of this year, you have done a good job, and it is better than I imagined. ”

For Lu Heng's affirmation, Zhao Jing is still very happy.

With a smile, Zhao Jing said: "Thank you for your affirmation, I will strive to make Hengcheng Group take another step forward this year!"

"What is the approximate position of our company in Chongqing City now?"

"I don't know this yet, after all, we have been established for too short a time, and many evaluation agencies have not added us to it, so maybe there will be a ranking after this year. But I also estimated it myself," Zhao Jing looked at Lu Heng and said confidently: "If you look at the size of the company and the number of employees hired, Hengcheng Group, which has many subsidiaries, is at least among the top 20 in the city. ”

Lu Heng nodded, "This is very good, no wonder Liang Botao said before that I can use these funds to run for the district people's congress, and the number of employees employed at the bottom is more, and the capital is sufficient." ”

Zhao Jing is also quite complacent, Hengcheng Group not only has a large number of employees, but also does not have too many redundant institutions, more than 90% of the people can make the best use of it, and there will be no floating situation.

"However, according to the profit at the end of the year, it may not be ranked in the top 50, which is not very glorious. ”

Speaking of this, Zhao Jing also shrugged helplessly.

Lu Heng didn't care, waved his hand and said, "It's okay, I know the reason inside." In the early stage of development, most of the profits of the group company were used for circular investment, and it was good to have residual profits. ”

Zhao Jing also understands this truth, this year, Hengcheng has developed many subsidiaries, just like Lu Heng said, it is good to have spare profits.

Lu Heng straightened his face, looked at Zhao Jing, and led the topic to what he had thought before.

"The company is developing so fast, it will inevitably cause the jealousy of some people with ulterior motives, you should know this. ”

"Indeed, last year, many people asked me whether they could finance Hengcheng, and they were also more optimistic about the development of Hengcheng Group. Zhao Jing thought so, and there seemed to be a flash of memory in his eyes. "Among these people are businessmen with deep funds, and there are also gangsters who want to wash their hands and follow the right path, and even according to my estimates, if the company develops on a larger scale, it is inevitable that there will be people like the second generation of officials. I can euphemistically shirk the first two, but if the second generation of officials really comes to the door, it will be difficult for me to do it, and people can make us extremely uncomfortable if they do a little bit through official relations. ”

Lu Heng sighed, "Yes, you can't have the heart to harm people, and you can't have the heart to defend people! I'm looking for you now, just to plan for this issue." ”

Zhao Jing was surprised for a moment, and said curiously: "Lu Dong, do you have a way? Did you find a relationship in the official?"

Lu Heng shook his head, "No, I'm not going to start here, but I plan to do charity in the name of the company, devote myself to public welfare, and improve Hengcheng's reputation." Sometimes, fame is a good umbrella to avoid the covetousness of some ghosts, snakes, and gods. ”

Zhao Jing suddenly realized, so it was.

Lu Heng continued: "My idea is very simple, you can start with charity in the early stage, such as donating a few hope primary schools through the Hope Project, and supporting some poor students with excellent grades to go to college, which is a relatively simple way. Of course, simple is simple, but it is a cause that needs to be adhered to, and you can't do it when you are interested, and you break it halfway. You can add this to one of the group's long-term plans!"

Zhao Jing's brows frowned slightly, "But in this way, it will consume our already small amount of funds, and it may even drag down the development speed of the group." ”

Lu Heng smiled and said: "You think too much, doing charity doesn't depend on how much money is invested, we only need to take a small part of the money a year to do it." In fact, for us to have a small amount of money, for those poor children in the mountainous areas, it may be an opportunity to change their lives. For example, this time, you plan to use three million to open the door, if we keep the money for charity. Isn't it beautiful that you can't see the effect in the short term, but after a long time, the effect is actually the same, and there are no side effects?"

Zhao Jing was stunned for a moment, and then smiled dumbly, this is indeed the reason.

"It seems that you have figured it out, then I will leave this matter to you, find some professionals, see how it works, draw up a charter, and incorporate it into the company's long-term plan!"

Zhao Jing nodded and responded to this matter.

After the matter was over, there was nothing else to say, and Zhao Jing planned to leave.

It's just that as soon as he took two steps, he looked back at Lu Heng with some hesitation.

"Lu Dong, isn't it too utilitarian to do charity like this?"

(To be continued.) )