When Song Yi was watching the MV of "UPTOWNFUNK", Shen Huan's action of braiding her hair also slowed down. And when Song Yi finished reading it, Shen Huan temporarily stopped the movements in his hand and asked, "What do you think?"

Although such a question had been asked countless times, whether from his mouth or from other people's mouths, he still couldn't help but ask it.

As Shen Huan said, this song is a part of their publicity plan, a very important part, in this case, this song is naturally not made casually and then released by Shen Huan.

They had already thought about this step three months ago and discussed it in detail at a meeting of the core communications team.

Yes, the movie is not released, the release goes first.

"Avatar" has not been completely completed, the publicity team has been formed, and the main personnel composition is the same as the crew of "Avatar", which is still very complicated. Among them, there are people from Meigao, Huaying, several important partners in overseas markets, and DreamWorks also got a person in under Kang Duancheng's care.

And Shen Huan and Dong Qiao are also in this team.

When formulating the global communication plan, Dong Qiao took the lead and discussed what might happen today. In the discussion, Shen Huan put forward the idea of "this is a crisis, it is very dangerous, but it also represents an opportunity", which won the unanimous agreement of everyone: nonsense, who doesn't know that a crisis is a danger accompanied by an opportunity? The key is whether there is such a ability to turn a crisis into an opportunity, which is the most important thing.

However, Shen Huan seems to really have it, and he immediately came up with a set of detailed market forecast analysis, specific corresponding offensives and market feedback predictions.

“…… This kind of time for the eyes of the United States, and indeed the entire Western world, to be focused on this is not a frequent occurrence, and it would be a waste to miss it. ”

This is what Shen Huan said eloquently at the meeting at the time, "If we can take advantage of this momentum to show our own charm and successfully make the whole United States and even the entire Western world accept me and accommodate me, then it will be of great significance to our future movie box office." ”

Everyone also thinks it's a good statement, but it's still nonsense.

How could it be so easy to be accepted by the whole United States with an opportunity? Especially for Shen Huan, a Chinese who is unknown in the Western world.

Probably only the representative of DreamWorks still has hope, after all, as a native of Huaguo, he knows what kind of miracle Shen Huan has achieved in Huaguo, and their big boss is simply a legend in the company.

"In this regard, I think we should be empathetic and think about social groups across the United States and the entire Western world. Of course, the main thing is to win the United States, which is the largest market. ”

Shen Huan was still farting unhurriedly, "The market analysis of the United States, as well as the psychological analysis of the large group in the United States, believe me needless to say, everyone here is also clear, after all, you are in this business." ”

"Passionate, outgoing, expressive and self-expressive, this is different from the people of my country, in our country, the emphasis is on moderation and subtlety. This is all an inherent impression, and I believe that this is also the reason why we have such a bad rejection of forecasting in terms of predicting market feedback, and cultural differences are fundamental. ”

"In solving this problem, there are two solutions for the time being, one is to show the beauty of the Orient and use differentiation to attract each other, and the other is to integrate into it. Personally, I prefer the second option, the first option is too risky, and the result of a bad result is easy for the other party to not understand, which leads to a more severe rejection. ”

"And the second option, in short, is to become, or rather, make them think that I am the most popular kind of person in America, and no longer or less strongly think that I am a 'foreigner' who is different from them, and start to accept me from the bottom of my heart, and even like me, and if we can do that, we will succeed. In this regard, I also have a preliminary specific plan......"

Shen Huan's specific plan is to take advantage of this cusp to launch the song "UPTOWNFUNK".

It's a very good piece.

This song comes from the British music producer Mark Rongsen from another world, and the famous American singer Bruno sings in it, and is included in Mark Rongsen's album "UPTOWNSPECIAL". It was conceived that Bruno was performed as some kind of musical instrument in this song, but after the song was released, the song became Bruno's masterpiece instead.

It was also Bruno's longest-running single number one on Billboard, reaching No. 1 for 14 consecutive weeks, second in history, and topping the singles charts in more than 20 countries, including Australia, Canada, New Zealand, Ireland, and the United Kingdom. IN THE UK, "UPTOWNFUNK" SET A RECORD FOR BRITISH MEDIA DATA ON THE DAY OF ITS RELEASE, AND IT WAS ALSO THE HIGHEST-SELLING SONG IN THE WORLD THAT YEAR.

The commercial power and global nature of the song are evident from this.

At the same time, it is also a song that is very much in line with the tastes of audiences in the Western world, which goes without saying in terms of its global popularity.

wants to package himself and enter the American market, Shen Huan thinks that it is most appropriate to take the opportunity to launch this song.

With the help of Dong Qiao and some close friends with her, the team initially agreed with Shen Huan's idea at that time, and then it was to actually move forward, make the finished product, and see if the quality could achieve everyone's expected goals. After the finished product was made, the opinions of the members were widely consulted, and in the end, most of them agreed that Shen Huan's plan was feasible, and it was obvious that everyone affirmed the various meanings and qualities of this song.

In fact, many of them didn't have much hope at the beginning, after all, everything Shen Huan said was right, everyone knew it, but the most difficult thing was this crucial step, this is not just a matter of talking, it really takes this kind of great talent and ability to turn things around.

But what they didn't expect was that what Shen Huan took out seemed to be ...... It's really good, and it fits their needs to break into the market.

He seems to really have such abilities?

And then there's the step that comes to today.

……

"Yes, I like it. ”

In the face of Shen Huan's inquiry, Song Yi simply expressed her opinion, and then turned on the video to play in a loop, and she herself pulled down the video page to see the comments made by the netizens below.

Hearing the affirmation from Song Yi's mouth, Shen Huan was a little more relieved, and then began to lower his head and braided Song Yi's hair.

The big guy in the core propaganda team, and he is a community of interests, it can be said that the authorities are obsessed, and their opinions are somewhat crooked, while Song Yi is cleaner from the standpoint. Song Yi's affirmation is to be able to make Shen Huan feel more at ease.

Of course, this is also the effect of a placebo, after all, the song has been released, if it doesn't work, can it still reverse time and space and take it back to the furnace to redo it?......

is different from the simple evaluation of Song Yi, who is a Chinese, and some of the comments under the video page are very "presumptuous".

"It's crazy! I love this song!"

"It's one of my favorite songs I've heard this year, and that's how it feels. ”

"Sally should come over and see what a music video is, what music is what we need, instead of having a photographer shoot her face for a few minutes, which would be a nightmare. ”

"I'm sorry, I almost forgot what I was here for, I was mesmerized by his dance moves, it was terrible. ”

"I think I found the songs I needed for my weekend party. ”

"I think this guy is an ABC, no, he's definitely an ABC. ”

"If you don't believe me, I'll see, man. I love your songs, but I don't think you can be just as crazy on film, you're so young, I don't think you'll be able to handle a project that big, there's no precedent in Hollywood history. Maybe you should start with a small budget, that's the right way to go. ”

"Oh, look at this yellow-skinned monkey, jumping around here, just like his fellow men at the zoo. And these chimpanzees, like him, like a clown, is this a new project at the Zoo?"

"F*CK! Do you dare to repeat this in front of me? mongrel!"

"Yes, I'm sorry, your kind, that white-skinned pig can't even dance, he just sits the whole time, I really don't know what the point of him appearing in this MV, a puddle of shit is better than him. ”

"Hey guys, I think this music video is just telling us that the world is colorful, don't care about skin color, let's just have a good time!"

"Shen, I know how rich you are, can you give me $50? I want to go to your movie, but I don't have the money. ”

……