Chapter 41: Future Development Conference (3)

Wang Ziyan also reacted, and said with a smile: "Okay, you can study the plan carefully after the meeting, I won't elaborate on it." ”

"Let's talk about the second one, browsers and search engines. ”

"When it comes to browsers and search engines, the first World Wide Wed Wanderer came out in June 1993, and the second search engine, ALIWEB, came out in October of the same year. In January 1994, Infoseek was founded, and its search service was launched later. Infoseek is one of the most important search engines out there, and it started with Infoseek to allow webmasters to submit URLs. “

"And I came up with two ideas in the plan, the first is called Hyperlink Analysis, and the second is called PageRank. These are two directions of web collation research, and of course so far they can only be described as ideas, and I need you to help me find professionals to implement these ideas, and then turn these things into successes and patents. “

"Now, you don't need to look into it, you can deal with him when our meeting is over. ”

"Let's skip to the next order and talk about e-commerce. ”

"At this time last year, I heard about the establishment of an online bookstore called Cadabra in Washington State, which is mainly engaged in selling books online. At that time, I had the idea that if books could be sold online, would everything else be okay? But I found it to be a very large system, and there were many, many ways to do it. And the document that you have in front of you is a detailed plan. ”

As he spoke, Wang Ziyan pointed to the image page he had just flipped through with the slender metal rod in his hand, and a dense picture like a spider's web appeared on it.

"What we're going to do is a shopping website, and building a website is very simple, it's nothing more than a simple code pile. But what about having a website? Where do we get the things to sell on the Internet? What things are sold on the Internet? How to solve the problem of product display? How to solve the problem of payment? How to solve the problem of transportation? How to solve the problem of inferior products? How to solve the problem of customer return and exchange service? Can we put these famous luxury brands on the Internet to sell? Can we make some brands and sell them on the Internet? Can we support some factories to produce the products that customers need? How can we promote this website? How can we get acquainted with the public?"

After speaking, looking at the bewildered crowd, Wang Ziyan took a sip of water, then turned the page again, and a circle and a line of big words in the circle appeared "Supply Chain".

"Everyone has studied business things, and the so-called supply chain is nothing more than brand owners or manufacturers, transporters, agents or sellers at all levels. The middle link is extremely complicated, dealers and agents at all levels add layers of code, 100 yuan cost of things, the brand owner to add 30 yuan of profit, if it is an OEM to the processing plant 20 yuan of processing fees, transporters to add 20 yuan of transportation costs, agents to add 30 yuan of profits, dealers to add 20 yuan of final profits. This is already the simplest three-level distribution system, let's calculate that the cost of 100 yuan is 220 in the hands of consumers. And that's not even counting the loss of returns, exchanges, print ads, TV ads, poster ads, and so on. In fact, when a customer buys something that costs 100 yuan, it is basically two to three times the price increase. ”

"And if we put things on the Internet to sell, then we can see how many links are omitted in the middle, we take 5% as the platform usage fee, and then reserve 10% of the advertising space for them, 10% of the transportation costs, so how much profit can they get? 100 yuan cost things, they sell 200 yuan, deduct 10 yuan of platform usage fees, 220 yuan of advertising fees, 20 yuan of transportation fees, 20 yuan of processing fees, their profit is also 30 yuan. But for the same thing, does it sell more for 200 yuan or more for 300 yuan?"

The following began to exchange heads and discussions.

"So, I sorted out this huge plan and sorted out a context. I divide e-commerce into five categories: luxury stores, special sales, original museums, online supermarkets, and third-party platforms. Luxury store is a channel specializing in the distribution of luxury goods, the sale will be a channel that sells special goods, the original hall is a place to sell our own designed products, the online supermarket is a place to sell our own brand ordinary products and third-party merchant products without a sales network, and the third-party platform is a place for third-party merchants to toss. ”

"My plan is to establish a strong product supply network based on large-scale offline self-selected supermarkets to promote our own products in advance and drive the development of our own brands. All products in our supermarket network can sign a licensing agreement that allows us to put the products for sale online. In this way, if we have a large self-selected supermarket in each city, we can build a very complete logistics and distribution network on this basis. After the development of the Internet to a certain stage, after the development of e-commerce websites, we can distribute products to everyone through this logistics distribution network. “

"Two plans, one is to invest in a logistics express company, and the other is to establish a logistics express company by yourself. And here, I chose to build my own logistics company. ”

"In this way, the source of our e-commerce products is available, the distribution channels are available, and the delivery time is also available, and we can even make a service commitment to deliver to your home within 3 hours. ”

"To solve the above problems, let's take a look at the payment channel, last year, that is, in 95 years, the world's first online bank M country 'security first online bank' was established. This marks the advent of the Internet revolution, and the first online banking will soon be launched in China. What we want to do is to promote the birth of this industry, and the means of promotion is that we make a software that allows customers to deposit money into our accounts through various channels, and we show him a number in this payment software. They can use this number to make purchases on our website and buy anything they can afford. ”

"As for the method of eliminating inferior products, I am ready to establish a perfect mechanism from three aspects, including the instant online consultation mechanism, the evaluation mechanism and the seven-day no reason to return and exchange mechanism. Online consultation mechanismI am ready to embed our instant communication software, as far as possible to pull the distance between the merchant and the customer; the evaluation mechanism is divided into the evaluation of the quality of the product itself, the evaluation of whether the product picture display is consistent with the physical object, the evaluation of logistics and distribution, the evaluation of after-sales service; the seven-day no reason to return mechanism is that customers can apply for a refund and return as long as they are not satisfied with the product, and the logistics company will come to inspect and receive the goods, and confirm that it does not affect the secondary sales* After the sale or there is indeed a quality problem, you can immediately notify the department to operate a refund. ”

After saying this, Wang Ziyan took another sip of water, and after a short rest, he looked at everyone.

"And if we build a large-scale high-end supermarket with luxury brands on the basis of a large self-selected supermarket, then we can take down the exclusive online agents of these luxury goods. Because we will be the largest and most professional e-commerce company in China and even the world, we will establish a complete safe distribution system and sales network for these brands, and we are also the only company in the world that can provide them with a perfect sales network online and offline at the same time. Because, if my expectations are met, then we are the company with the most and longest tentacles in the world, and if they don't choose us, they will have to take a lot of detours, such as opening a large number of stores and backlogging inventory. ”

"And through this perfect logistics and transportation channel, we can also do many things, such as selling mangoes from the South China Sea to the northeast, and beef and mutton from the northwest to Huating or Pengcheng. Because we have large batches, we can choose to be slaughtered locally in the evening and then transported by plane, put them in the supermarket before dawn, and put them on the customer's table as soon as the sun comes out. Instead of spending days on a herd of live sheep and cattle traveling thousands of miles by truck or train, sick and dead on the road, a car is scrapped, and the transportation cost is extremely high. The same applies to Kobe beef from the Japanese country, lobster or abalone from Australia, or even oysters from South America or tuna from Europe. ”

"How's that? What else do you guys think?"

Everyone was silent, and after a while, Feng Daixuan said weakly: "Old, boss, after hearing you say so much, how do I feel that all the company's current business is done around this final plan?"

Wang Ziyan smiled and said, "Actually, they all complement each other. Pushing up celebrities is for our company's service, anyway, the endorsement fee will be given to anyone the same. And the same is true for chat software, chat software and shopping network are bound together, then customers have it, shopping network has done it, and many things are logical. ”

At this time, Jiang Wende still raised a question: "Boss, there is a question, I don't know if I can ask it?"

Wang Ziyan nodded with a smile and said with a smile: "No problem, you say." ”

Jiang Wende looked at what he had just written in the notebook, and then sorted out his thoughts before he spoke: "This question is about online payment, and I still don't understand it at the moment." This year, the Bank of China has established an online banking service, but the payment business has not yet been opened. In country M, online payments have become a reality. What I want to know is that your third-party payment software is based on the Internet Banking service?"

Wang Ziyan thought for a while, then stood up and pulled over the whiteboard shelf placed in the corner, then picked up a pen and wrote the four big words "online payment" on it.

Looking at the people with sparkling eyes, he smiled and said, "For now, I have no interest in providing business assistance to major banks, and my payment software is not a client for them. ”

"What I'm trying to do is an online standalone payment software, not a jump interface. My purpose is to get the customer to take their money out of the bank, deposit it into my payment software, and then I show him a number like a bank, and that's the number they spend. ”

The challenge now is how do I get them to deposit money into my payment software? ”

Jiang Wende frowned and asked, "In other words, in fact, we let customers deposit money into our bank account, and we will help them manage the money?"

Wang Ziyan was stunned for a moment, but after thinking about it, he nodded and said: "In essence, it is true, the payment platform is actually the "middleware" in the transaction process between the buyer and the seller, and it can also be said to be a "technical plug-in", that is, an independent institution that protects the interests of both parties to the transaction under the supervision of the bank. ”

Jiang Wende nodded, indicating that he understood.

Regarding the idea of online payment, in fact, Wang Ziyan has a great idea, although if this idea is revealed, it is guaranteed to shock everyone stunned, but he knows that that thing can only be delusional.

Because state-owned banks, private commercial banks and public-private joint ventures are not subordinate to each other, coupled with the difficulty of inter-bank settlement and auditing, the difficulty of achieving a unified bank payment channel is infinitely close to zero.

Then the so-called online payment can only be achieved through third-party channels.

Therefore, online payment can only be paid through the payment interface between the third party and the bank, which needs to be realized through online banking, but at present, the online payment of domestic online banking is only in the discussion stage, and the technology and security are also not easy to overcome.