The propaganda that lasted just three days was quickly over.

At this time, the treatment and status of today's Lan Li have undergone tremendous changes. The release of "Fighting Cancer" this time, even if Lionsgate did not carry out extravagant publicity, but with the appeal of the two leading actors Lan Li and Seth, they still received a large number of program invitations, including the reappearance of "The Tonight Show" and "The Ellen Show", as well as six live radio interviews, including three fan meetings in Manhattan, Brooklyn, and Boston, and interviews with fifteen media outlets.

In addition, in order to promote "Don Quixote", Lan Li also participated in three radio broadcasts alone, as well as a fan exchange held in Manhattan, not a book signing, nor a meet-and-greet, but similar to the reading after the release of the new book, Lan Li appeared on the exchange meeting, sat down and chatted with fans, exchanged views on music, and exchanged ideas in the process of creating the album......

The exchange was broadcast live on YouTube, and it was later believed that this was the earliest form of "live program". During the live broadcast, YouTube attracted a total of 1.5 million viewers, and after the live broadcast, it created a magical performance of 8 million views in just 48 hours. In 2011, when live shows were not yet on the rise, it was a miracle.

At the same time, there were more than 60,000 questions in the live broadcast, and Lan Li selected 20 of them to answer, not only limited to the album "Don Quixote", but also Lan Li's views and preferences on music, and even some people mentioned the topic of choosing "Firmly Believed" as the ending song of "Love is Crazy", asking Lan Li if he has any plans to further develop the film score or create the theme song in the future.

The whole live broadcast lasted for 90 minutes, which was extremely lively, sparked countless discussions, and left a long aftertaste, even if Lan Li and his friends returned to London and re-engaged in the filming of "Edge of Tomorrow", the influence continued to spread. In fact, it was only after Lan Li left New York that the subsequent chain reaction really began to ferment.

Interviews with fifteen media outlets were not released in a swarm of bees, but were published one after another, at different times, before and after, about "Love is Crazy", about "I Fight Cancer", about the slowly unveiling awards season, these media interviews began to quietly build momentum, and the reputation of the film continued to rise after the time settled, attracting more and more audiences to enter the cinema.

In the third week of December, the North American box office officially exceeded 100 million, and "I Fight Cancer" has also made persistent efforts, as if it has become the biggest batch of dark horses in this year's holiday stalls!

In the second week of December, the week after the release of "Me Against Cancer," the opening weekend box office is crucial for every film, and the box office drop the following week is the benchmark that determines the box office limit. In this week, the excitement of the holiday stalls finally began to pick up, and the puzzle collection movie "New Year's Eve" and the spoof comedy "The Adventures of the Nanny" both hit strongly, with more than 3,000 theaters, and the market became lively again.

"New Year's Eve" is the quintessential holiday movie, and since the success of "Love Actually", such films have been popping up one after another, and last year's "Valentine's Day" once again did well at the box office, so this year's "New Year's Eve" is here again.

This kind of platter movie is not only as simple as a family carnival, but also an important way for actors to attract family audiences and build a good image, so the cast can be described as star-studded, and there are even multiple big-name actors competing for the same role, and for the audience, even just watching the star highlights, it is also a fun pastime, not to mention, it is still the best choice for the holiday atmosphere.

"The Adventures of the Nanny" has attracted much attention, director David Gordon-Green (David-Gordon-Green) has been popular in recent years, filming "Pineapple Express", "His Royal Highness the Prince" and other works, as if becoming a new member of the Rotten Boy Gang, this time with the new generation of the Rotten Boy Gang Jonah Hill teamed up to shoot a spoof comedy on the theme of the nanny, after the trailer came out, many people thought that this might be another "hangover".

For the holidays, a vulgar spoof comedy is always a no-brainer.

It may not be a weekend of box office hits, but at least we can hope that cinemas will be buzzing again. In real life, the movie theater is indeed as lively as expected, and a large number of audiences flock to the screening hall to join the movie-watching craze, but the reality is slightly different from what was expected - they did not enter the movie theater because of the two new films, but for "me who fights cancer".

According to the sample survey statistics of "America Weekly", among the most appropriate movie works this Christmas, more than 36 percent of the audience chose "I fight cancer", only 17 percent of the audience chose "New Year's Eve", after that, 13 percent of the audience chose the upcoming "Sherlock Holmes 2: Shadow Game" next week, and another 8 percent of the audience chose "Mission Impossible 4".

A film about cancer, a movie about death, and a small and fresh independent work of art have unexpectedly become the most watched and popular work in this year's holiday file, which is really a topic worth studying. Perhaps, this can be used as a sample for film companies to use as a reference to analyze the box office trend of holiday stalls.

"New Year's Eve" and "The Adventures of the Nanny", two highly anticipated works, have been disappointed in their market performance, and both have suffered unimaginable fiascos.

The former only received 13 million box office figures in the first three days of its release, and the horizontal comparison is the astonishing result of sweeping $56 million when it was released on "Valentine's Day" last year, which is why when Garry-Marshall proposed the "New Year's Eve" shooting plan, New Line Pictures did not hesitate to agree. But now the box office results in the opening weekend have shrunk by more than two-thirds, falling below everyone's glasses.

Of course, the terrible media feedback and audience reaction undoubtedly added to the situation.

The latter's performance was even more disastrous, with only $9 million at the opening weekend, sparking an outcry in the North American market. Although the production cost of this work is only 25 million, it now seems that Twentieth Century Fox may not even be able to recover the book cost, and even lose money. This is a tragedy!

As for the 39-point media review and the 21% Rotten Tomatoes freshness, there is no need to go into details.

The terrible performance of the two new films once again makes people feel the deep malice from the holiday file, although this is not a summer file, it is the second largest box office schedule of the year, but just like the winter in the northern hemisphere, the holiday file will always inadvertently pour a bucket of ice water directly down, a cold heart.

Is this the silence of the market? Or is it a problem with the works? When people see the box office drop of "I Fight Cancer" in the second week, they naturally know in their hearts.

Lionsgate added another 57 venues, which brought the film's weekend box office drop to a staggering 32 percent, bringing in $21 million in three days over the weekend, and $68 million in two weeks!

In other words, from Monday to Thursday, the midweek box office, "Fighting Cancer" still showed a super strong momentum, and the box office accumulation rate far exceeded expectations. In just two weeks, the $8 million comedy has entered the ranks of the most profitable films of the year, and Lionsgate will wake up laughing from their sleep — they haven't even put much effort into publicity, which is definitely a model of profit.

Although it has only been two weeks, it is already foreseeable that the North American box office of "Anti-Cancer Me" exceeds 100 million is a high probability event! Incredible, absolutely incredible, any language is pale, any description is also boring, the truth is the best declarant, but also the most magical interpreter.

So, in the second week of December, "I Fight Cancer" unbelievably won the North American weekend box office champion, dumbfounded.

Incidentally, among the top 20 at the North American box office this week, "Me Against Cancer" is the only work with an investment of less than $10 million.

Finally, in this week's box office list, after "I Fight Cancer", "New Year's Eve", "The Adventures of the Nanny", "Dawn (Part I)", and "The Muppet Movie" occupy the remaining seats in the top five. Such a list, even the most daring and crazy prophets would not dare to predict it like this.

Immediately after the third week of December, North America finally ushered in a blowout explosion, and in just this week, three major movies were released at the same time, and the prosperity and excitement of the holiday stalls opened the floodgates in an instant, and catharsis went down.

First of all, "Sherlock Holmes 2: The Shadow Game" was screened in 3,700 theaters at an investment cost of 125 million; followed by "Rat Treasure 3", which was screened in 3,700 theaters and cost 75 million to produce, and then "Mission Impossible 4", which was screened in 425 theaters and tested the water temperature, with a production cost of up to 145 million.

Three works, three styles, can be said to encompass almost all types of films, aiming to catch the audience in one go.

Among them, "Mission Impossible 4" adopts a very unique release plan, with only 425 theaters, similar to the way of screening, collecting audience opinions, waiting for word-of-mouth to spread, and then it will be fully released in 3,500 theaters next week, launching a bombardment, hoping to attract all family audiences during the Christmas holiday.

Relatively speaking, the duel between "Shadow Game" and "Rat Treasure 3" is a bayonet hit, one is a crime action movie, the target audience is men, the other is a light-hearted comedy animated movie, and the family audience is the main consumer group; moreover, both movies are sequels, each has its own advantages, each has its own strengths, and both face each other head-on in 3,700 theaters, this showdown is bound to detonate the entire market.

Looking back at the coldness of the North American market in the previous two weeks, it is not difficult to understand people's expectations for the North American film market this week. Facts, too, prove it.