In the 2009 Christmas schedule, the two movies "Sherlock Holmes" and "Rat Treasure 2" chose to be released on the same weekend, but they collided with the sky-defying level "Avatar", both of them failed, and failed to top the North American weekend box office charts.

On the opening weekend, "Detective Sherlock Holmes" had a slight advantage, but in terms of stamina, "Mouse Treasure 2" had the upper hand, and in the final North American box office, "Mouse Treasure 2" narrowly won;

The North American box office of both works exceeded 200 million, and the global box office exceeded 450 million, to some extent, it can be regarded as a win-win situation.

In the third week of December 2011, "Sherlock Holmes 2: Shadow Game" and "Rat Noble 3" were released again, and they were released simultaneously again, with a showdown between the tip of the needle and Mai Mangdi, plus a lively "Mission Impossible 4", which also made the box office competition more intense, which can be called a big melee.

Long before the start of the holiday file, after the finalization was completed, everyone's eyes were focused on the third week of December. With the exception of "Twilight: Breaking Dawn (Part 1)", this is the crater where all the attention is focused, and the hand-to-hand combat of the three films, and the grudges and grievances of two years ago are enough to make all the news media excited.

Sadly, people were disappointed again. To be more precise, the higher the expectations, the greater the disappointment, and neither work has been able to give full play to the box office superposition advantages of the sequel movie, but has continued the bad luck of "the quality of the sequel movie is not satisfactory", and both have suffered a blow at the box office, which can be described as a difficult brother.

"Shadow Game" only received $39 million in the three days of its opening weekend, a drop of more than one-third compared to the 62 million of its predecessor, and in the midst of a disappointing feedback, it was a disadvantage, and the reputation of "Mouse Treasure 3" was even more of a mess, with the 23 million opening weekend box office falling by more than half compared to the second part of the series two years ago, and the 48 million premiere results that year were eye-catching, but now they are no longer in the limelight.

The downturn of the two works can't help but be reminiscent of last week's "New Year's Eve" and "The Adventures of the Nanny", could it be said that the overall downturn of this year's holiday stalls is the reason for the market, not the unsatisfactory quality of the works? There is no harm if there is no comparison, there is no gap without comparison, when people see the screening data of "Mission Impossible 4", they know that in the final analysis, it is the problem of the work itself, not the market.

A small range of screenings were carried out in only 425 theaters, but "Mission Impossible 4" collected $12.8 million with a single museum of 30,000 data, which not only detonated word of mouth, but also detonated the box office, Tom Cruise since the 2005 "World War" and 2006 "Mission Impossible 3" box office failures, after five years of silence, once again with the classic series to reproduce the professional New Year!

The excellent performance of the small-scale screening of "Mission Impossible 4" not only witnessed Tom's rejuvenation, but also fired the first shot of Pixar animation director Brad Bird's live-action movie, which also made people look forward to the "alien battlefield" that Andrew Stanton, who is also a Pixar animation director, will release next year.

In addition, "Anti-Cancer Me" survived in the midst of a wild bombardment, and once again delivered a wonderful performance, the decline in the third week of release was only 35%, and it was once again controlled below 40%.

Especially considering the encirclement and suppression of the three new films this week, the performance of "Anti-Cancer Me" is still so strong, which is even more commendable.

After another 13.7 million yuan this weekend, the cumulative box office of this small-budget independent comedy has exceeded $90 million in three weeks, more than 11 times more than the production cost, and it is still collecting box office, deservedly becoming the most powerful box office dark horse in the 2011 holiday season.

In the third week of December, "Shadow Game" won the championship, "Rat Treasure 3" runner-up, "Anti-Cancer Me" third runner-up, "Mission Impossible 4" occupied the third place with its screening data, and the box office ......of "New Year's Eve" fell by 45 percentage points the next week, earning $7 million, ranking fifth this week.

The decline of 45% is not outstanding for ordinary commercial films, but it can barely be regarded as qualified. But the box office of the premiere of "New Year's Eve" was already unsatisfactory, and the box office fell so badly the next week, which was miserable. The cumulative box office in two weeks is only 24 million, compared to the production cost of 56 million, there is still a long way to catch up.

For "New Year's Eve", for "The Adventures of the Nanny", for "Shadow Game", for "Rat Treasure 3", this year's holiday file is like a nightmare, disaster, disaster, or disaster. Now, the only thing they can look forward to is that the next Christmas and New Year's Day, the bonus of consecutive holidays, can make the box office recover again, at least the loss is not too serious.

The good news is that in the next few weeks, the biggest competitor in commercial films is "Mission Impossible 4", and the audience really doesn't have many choices, and there are only these on the market list, and the box office bonus during the holiday should be very gratifying;

According to common sense, the audience attraction of "Anti-Cancer Me" is really limited, at least it can't be compared with gimmick-filled works like "Shadow Game", "Rat Treasure 3", and "New Year's Eve", but the problem is here, the current common sense has been broken, and "Anti-Cancer Me" has created an incredible box office curve, and no one can predict the next trend.

As expected, the next week is Christmas, and this year's Christmas coincides with Saturday and Sunday, and the bonus effect has been affected to a certain extent, but the box office bonus on Friday and Monday is also worth looking forward to. In this week, "Mission Impossible 4" topped the North American weekend box office champion without any suspense!

In addition, the much-anticipated awards season has finally ushered in a blowout, Steven Spielberg teamed up with Peter Jackson (Peter Jackson to create "The Adventures of Tintin", Steven Spielberg's Oscar-winning war blockbuster "War Horse", the "Girl with a Dragon Tattoo" that has attracted much attention since last year, and Matt Damon teamed up with Scarlett Johansson starring in the family comedy "My Family Bought a Zoo"...... It's coming!

Except for "My Family Bought a Zoo", the other three works are all awards season works with box office momentum, firmly attracting the attention of the audience, and the screening venues are all more than 2,500 rooms, there is no box office giant, but the fierce competition is dazzling. As the deadline for the Oscar registration period, all the works that aspire to compete for this year's Oscars will be released, launching the first wave of sprint frenzy in the nomination stage.

Awards season!

In the fierce competition, "Shadow Game" fell by 49 percent the next week, "Rat Noble 3" fell by 45 percent the next week, "The Girl with the Dragon Tattoo" premiered at the box office of 12 million, "The Adventures of Tintin" premiered at 9.7 million, and "My Family Bought a Zoo" at the premiere box office of 9.3 million......

The whole thing is bleak, wailing all over the field, almost all the works are not satisfactory, such a tragic situation makes all the people in the industry dumbfounded, they can't believe their eyes, the good and bad reputation, all are unsatisfactory; the attention is high and low, the results are far lower than expected; the publicity is too little, the attention is generally cold.

Only "Mission Impossible 4" and "Me Fighting Cancer" have become exceptions. It may sound like a fantasy, but it's happening.

Putting aside the feat of winning 30 million weekend box office after the expansion of "Mission Impossible 4", in the fourth week of the release of "Anti-Cancer Me", the decline was still accurately controlled at 30 percent, and the box office decline has not been higher than 35 percentage points since its release.

Following "Fast & Thrill/Love 5" and "Love is Crazy", "Anti-Cancer Me" has become the third consecutive work of Lanli to break 100 million at the North American box office, and it is still within the same natural year, such a feat, even Tom Cruise in his peak did not do it, only Harrison Ford, the unique Harrison Ford.

Interestingly, Harrison and Lanley's agents are both the same person.

And that's not the end of it. What's even more gratifying is that this week is a four-day holiday weekend, thanks to the bonus of Christmas, on Monday, December 26, the single-day box office on this day once again burst out with incredible energy!

On this day, "Mission Impossible 4" undoubtedly became the biggest winner, with a single-day box office of 14 million, and the single-day box office data on the eleventh day of release was comparable to the results of the premiere day of "Fighting Cancer".

And "Fighting Cancer" did not disappoint, the single-day box office on the 26th was 9 million, almost the same as the 11 million of "Shadow Game", considering that "Fighting Cancer" was released for two more weeks, this box office data is even more valuable! Undoubtedly, "Fighting Cancer" became the biggest winner in the 2011 holiday stalls, and became the number one choice for families to watch movies - the previous market research has now been verified.

With the blessing of Christmas, "I Fight Cancer" has been released for four weeks, with a cumulative box office of 116 million, and it is certain that it will surpass the cumulative box office of "Love Crazy" in North America, which is already a sure thing. The question is: Can this off-the-ss comedy sketch replicate the miracles of "Juno" and "Little Sunshine Beauty"? After the box office success, it will go all the way to the Oscars?