Yu Yue's words made Shen Xiaoqiu laugh, and the other three women rolled their eyes wildly.

An Yu also gave Yu Yue a pinching and twisting move from under the table.

"Are you saying that the advertising effect is not enough?" Jin Ying asked with a smile.

Yu Yue grinned against Anyu's two-finger Zen and nodded: "Yes, there is no brand effect." ”

Zhen Rong said: "That's why I'm looking for celebrity endorsements." ”

"Didn't you have it before?" asked Yu Yue.

Jin Ying said: "Yes, but the fame is not particularly big, and now I am ready to find a first-line star." ”

Yu Yue said: "What about after the celebrity endorsement?

Jin Ying understood what Yu Yue meant, and said: "Endorsement is endorsement, but we are not ready to push advertisements extensively, we are different from other products, they are looking for celebrities to shoot advertisements and go on TV, this cost is still a bit high for us, we just look for celebrity endorsements, and then do some offline publicity activities." ”

"Then why are you looking for celebrities?" asked Yu Yue.

Jin Ying said: "This thing is not like those daily necessities, like cosmetics or something, everyone has to use it, so the brand effect is very important, the cheongsam is only for a specific group of people, so there is no need to advertise it, just let the people who buy it, the people who walk into our counter know that this cheongsam is endorsed by a celebrity, for example, put the poster of the endorsed star wearing our cheongsam in the counter, so that consumers can enhance their trust when they see it." ”

Yu Yue shook his head: "I don't think, there is actually no difference between cheongsam and cosmetics, everyone has a lot of choices for cosmetics, why choose the brand?"

Jin Ying said: "Then you think it should be advertised?"

"Yes!" Yu Yue said: "Not only to fight, but also to fight vigorously, especially when your entire industry does not recognize this thing, you must fight." ”

"But this cost is too big, let me tell you, if you really go to the mainstream media, such as TV or those video websites or something, that cost is difficult for us to afford, there are also money-saving ones, but it is not effective, there are effective ones, it is too expensive, which leads to a huge risk in advertising investment, in fact, everyone has thought about this thing, but no one has done it until now, this is the reason. There are two main points, although the sales volume of cheongsam is not small, but it is not big, and there are too many people who sell this thing, no one has absolute competitiveness; Jin Ying said.

This is a relatively long passage that Jin Ying rarely said, Yu Yue listened very carefully, and after listening to it, he kept looking at Jin Ying with obvious puzzlement in his eyes.

"What's wrong?" Jin Ying said suspiciously when she saw Yu Yue staring at her.

"Why am I completely opposite to you?" Yu Yue asked.

Several people looked at Yu Yue when they heard this, and everyone thought that what Jin Ying said was very reasonable, why did Yu Yue disagree?

Yu Yue said: "People love to have a misunderstanding, that is, they feel that what they do is different from others. ”

Jin Ying was puzzled again: "What do you mean?"

"Do you think that your business is different from others, and that the cheongsam business is quite special?" asked Yu Yue.

Jin Ying nodded: "Yes, it's different from other clothing, such as those sports brands, they are suitable for all ages, and the advertising effect is very good." ”

Yu Yue waved his hand: "That's not what it means, you think it's different from other clothing, you think it's different from other products, this is wrong, in fact, business is interoperable, no matter how special things are, they can't escape the laws of business." ”

Although Jin Ying did not argue with Yu Yue, she still insisted on her own opinion and felt that the cheongsam was indeed different.

Because there are still too few people who wear this thing, women at home don't wear much, some celebrities and ladies wear it only when they attend events, and a considerable number of people choose Western dresses, so the market is really not big.

Yu Yue also knew that Jin Ying was not convinced, and said: "Let's not talk about clothing, let's just make an analogy, just say ...... Ma Yinglong. ”

Ma Yinglong?

The one that cures hemorrhoids?

Several people looked at Yu Yue's expression a little weird, why is this guy either Wu Yanjie or Ma Yinglong, can this meal still be eaten?

Yu Yue said: "Do you think it is very difficult to treat hemorrhoids?"

Although they are all called sisters and brothers now, after all, they are recognized, and they have a bit of the meaning of acting in the wind field, which is really the same as sisters and brothers.

So seeing Yu Yue staring at himself and asking such a sentence, Jin Ying, who was originally down-to-earth and generous, couldn't help blushing.

Shaking his head, he said, "I don't know ......"

Jin Ying thought to herself that I didn't study medicine, and I didn't have hemorrhoids, so I didn't know if it was difficult.

Yu Yue said: "I don't understand either, but I know that there are more drugs for treating hemorrhoids on the market, and Ma Yinglong's effect may not be the best." ”

Jin Ying could only nod, because without research, there was no right to speak.

"But it should be the most expensive!" Yu Yue said.

In his previous life, his life was quite unhealthy, ten men and nine hemorrhoids, and Yu Yue didn't run away, so he still bought these medicines, if he hadn't been devastated in his previous life, he had paid a lot of attention in this life, and he was afraid that he wouldn't have been able to escape this disturbing disease.

Jin Ying nodded again, this is quite convincing, advertising medicine, it is normal to be expensive.

Yu Yue said: "We don't know if it's really a good formula and the efficacy is powerful, but I think everyone is almost the same in terms of effect, at least the production cost, the gap will not be as big as the price gap, so why is Ma Yinglong expensive?"

"Because it's advertised. Jin Ying said.

"Yes!" Yu Yue said: "So it sells expensive, and users are willing to use it, nothing else, I just think it's famous, it's definitely not bad, the effect is definitely good, and it's worth it, and even if everyone has the same formula, users can't distinguish it, after all, most people don't study medicine, who knows the Tao here, so subconsciously feel that it's expensive because it's good." The same reason, even if it is exactly the same cheongsam, the person who wears it may not fully understand the specific color of the fabric, and does not know which tailor is more superb, so as long as you price it differently, users will feel that there is a different reason, wearing a cheongsam will not always go to the laboratory to verify it, not to mention that this thing is not like medicine or something can also detect the ingredients, what is the level of your designer, how do you cut the process, these things should be difficult for users to know, so the pricing difference is not a problem. ”

After a pause, Yu Yue said again: "So it's not a problem to advertise and raise the price, the main reason is how effective the advertisement is." ”

Jin Ying nodded, agreeing with Yu Yue's statement about the price, and continued: "But I have to go back to the audience, even if the advertisement is good, will you buy a cheongsam?"

"Yes. Yu Yue said.

Yu Yue's quick answer surprised several people.

Especially Jin Ying, in her opinion, this is indeed a question that does not need to be thought about, but the answer should be diametrically opposite: no.

So surprised.

Yu Yue said: "If your advertisement makes me think that a man who doesn't buy a cheongsam for a woman is stingy and a scumbag, do you think I can buy it?"

Jin Ying was stunned again, and several other people were also suddenly surprised, it turned out that he didn't want to wear it, but bought it for a woman.

"Can such an advertisement be made?" said Zhen Rong this time.

To put it simply, is it possible to shoot an advertisement, and the advertising slogan is that a man who does not buy a cheongsam for a woman is not a good man?

That may be really hot, and it will be scolded miserably.

This is called "kidnapping", just like those labels that "if you don't turn around, you are not a descendant of Yan and Huang", but it is easy to arouse people's resistance.

"There must be difficulty, but what I'm talking about is whether I will buy a cheongsam, as long as you let me accept your reasoning, then I'll buy it, buy it for my girlfriend, buy it for my mother, by the way, it's like brain platinum, what do you say brain platinum is? It's just an ordinary health care product, in terms of nutritional value, it can't be the best among health care products, but why is it bought hot, because people's advertising is good, and the gift is given to the brain platinum, everyone looks at it, anyway, the gift is for a face, who cares about the specific nutritional value of this thing, and famous, expensive, take it, then it's it. Yu Yue spread his hands.

People who are in business, who don't know this classic advertising case, not to mention, this is a sales volume purely based on advertising, which can be called a monument in the advertising industry.

Hearing Yu Yue say this, several people really felt reasonable.

"Isn't that a cheongsam a gift?" Jin Ying said.

Yu Yue said: "I'm just making an analogy, but you're right, why can't it? It can be used as a gift, or even as a show-off, don't you think that the consumer group is a little fixed, if you do it well, you can even benefit the entire cheongsam industry, expand the consumer group, what is a gift, you can let everyone treat this thing as a luxury, just like many people now compare, love to show off, like to carry a brand-name bag or something, if you make people feel that wearing a Huajin cheongsam is exquisite, fashionable, A noble woman, then Huajin has no opponent in the field of cheongsam. ”

Jin Ying suddenly opened her mouth, and then she was a little overjoyed.

Yu Yue opened up a new idea for her, allowing her to jump out of her original thinking.

In the past, all she thought about was how to lead in the field of cheongsam and how to suppress embroidery, but now, she found that she could be more ambitious, so big that she didn't pay attention to others at all, and became a leader in the industry.

But after a brief moment of excitement, she regained her composure.

"It's too risky......"

Yes, it's risky, it's a great idea, it's gorgeous to say and think about, but there's an important reality.

To take this step, a huge investment is indispensable, where does the money come from?

Although Huajin is also very rich, the circulating funds are not very rich, and the foundation is also large.

Of course, it is not difficult to get a loan, but what if it doesn't work? or the effect does not meet expectations, and the capital chain is broken?