Aside from works such as "Avatar" and "Titanic", the decline of the second week, the decline of three weeks, etc., of any movie has a certain law, which can also be regarded as a market law.

A brief horizontal comparison shows that among the works released this year, "Iron Man 3" premiered at 170 million at the box office, down 58 percent the next week, "Superman: Man of Steel" premiered at 111.6 million, down 65 percent the next week, and "Despicable Me 2" premiered at 83 million, down 48 percent the next week.

In addition, among the commercial films with excellent reputation, "The Avengers" premiered 200 million and 30 million, down 50 percent the next week, "The Dark Knight" debuted 160 million at the box office, down 52 percent the next week, and "Toy Story 3" premiered at 110 million and dropped 46 percent the next week.

After the comparison, it is clear that among the works that have reached the $100 million box office in the first round, it is worth affirming that the box office decline can be controlled below 55 percent, and less than 60 percent can still be regarded as the standard, and if it is less than 50 percent, it is the peak data.

At present, in the long history of North America, the most amazing box office decline in the next week is undoubtedly "Shrek 2".

When it was released in 2004, this DreamWorks animated film achieved a 100 million and 800 million opening weekend results, amazed the whole of North America, and it was the second work in history after 2002's "Spider-Man" to break the 100 million threshold at the first box office, detonating all the exclamations of the entire market.

The following week, "Shrek 2" delivered a 33 percent drop against the sky, grossed $72 million in three days over the weekend, and pushed the cumulative box office figure over 236 million in just two weeks, undoubtedly causing a sensation in the North American market, and it is still a peak that is difficult to surpass.

In the end, the total North American box office of the film reached 441 million, which is not only the sixth work in history to exceed 400 million at the North American box office, but also the first animated film to achieve such an achievement.

Neither Disney nor Pixar were able to create feats, but DreamWorks did it! This also made DreamWorks reach a height of prosperity that year, making the top film companies in North America from the Big Six to the Big Seven, and the limelight was unmatched for a while!

"Shrek 2" is also the only two works that have been able to control the decline of less than 40% in the next week after the box office exceeded 100 million in the opening weekend - the other is "Spider-Man", which fell by 36% in the box office the next week. Interestingly, the first and second works in film history broke through the 100 million threshold at the box office in the opening weekend, and the box office decline in the next week created an irreproducible miracle.

Until today, after nine years, the third work that created such a miracle finally appeared-

"Gravity"!

After making 143 million at the box office in its opening weekend, "Gravity" continued to make persistent efforts, and only handed over a 32 percent box office drop the next week, earning 97 million, and the cumulative box office in two weeks will exceed 300 million US dollars! This is not only breaking the historical record of "Shrek 2", but also continuing to climb new heights!

The box office drop in the second week exceeded 33% of "Shrek 2", breaking the record of the lowest decline in the second week of the first box office of more than 100 million works, ranking first in film history!

The box office of the next week's weekend was second only to the 100 million and 3 million of the "Avengers" in the same period, temporarily ranking second in film history!

The cumulative box office in two weeks reached 300 million, and it took only ten days to break through such a threshold, second only to the nine days of "The Avengers", temporarily ranking second in film history!

In other words, in addition to the special cases "Avatar" and "Titanic" that cannot be measured by the normal box office curve, the box office collection speed of "Gravity" is now second only to "The Avengers", and from the first day of the premiere, it burst out with incredible energy, creating its own history step by step.

Putting aside the controversy and trough before the premiere of the movie, this is still a miracle, and it can even be said to be a miracle that cannot be replicated or surpassed, because everything happened in the autumn file! The autumn file that was ignored, ignored and disliked throughout the year! Those heights that are difficult to reach in the summer and holiday files, "gravity" was completed in the autumn file!

It is precisely because of this that although the midweek box office data from Monday to Thursday has already spoiled the outbreak of the weekend box office, and although the boiling discussion frenzy on social networks has predicted the coming of the box office frenzy, after the real data comes out, all the media and all experts can't help but applaud!

"A new record has been set!'Gravity' can't be stopped!"

"The frenzy of movie-watching is back! 2013 is the birth of the annual hit!"

"Beyond the miracle of the summer file, 'gravity' writes a myth!"

"The subversion of the autumn file of film history, this is the strongest contender for the annual box office championship!"

"Comparable to 'Avatar', 'Gravity' has become a game-changer in the box office market!"

"Beyond 'Iron Man 3', 'Gravity' is on the road to making history!"

"The box office in the second week was 97 million! The cumulative box office exceeded 300 million dollars in two weeks! 'Gravity' is catching up with 'The Avengers'!"

"'Shrek 2' has rewritten the record of box office decline in the second week in film history!"

"Who else can stop gravity, and more importantly, who else can stop Lan Li-Hall?"

Crazy, the whole market has gone completely crazy, even after experiencing the box office blowout in the opening weekend, even after experiencing the explosion of the box office in the middle of the next week, but at this moment, in the face of the amazing decline in the box office of the next week, I can't help but blurt out that it is incredible, such a situation is definitely not expected by anyone.

From the beginning of the Venice Film Festival to the official full release, in just one month, the rising momentum of "gravity" has continued to break through, first word-of-mouth, then the audience, and then the box office.

Looking back at the box office predictions before the release of "Gravity" now, things are even more interesting, and at the same time become the best portrayal of the media's shock and consternation: 50 million, 90 million?

The previous two waves of predictions have been hugely off, and even after Friday's box office, professionals still underestimated the film's box office potential – or did they underestimate the box office appeal of Lan Li?

Now that I think about it seriously, whether it is "Edge of Tomorrow" or "Fast and Exciting / Emotional 5", people have never had a correct understanding of the box office appeal of Lanli.

Because the professional image of artistic pursuit and performance skills is too profound and too distinct, coupled with the aristocratic image of Lan Li itself from the inside out, people always habitually think that Lan Li is distant and high, and cannot be fully connected with the audience, and those so-called "box office appeal" are more like a refraction of popularity and discussion, and have no practical significance.

What's more, the release of "Edge of Tomorrow" was fifteen months ago, and the memory is really too far away.

But after the release of "Gravity", the 50 million predicted in the first wave and the 90 million predicted in the second wave were all too underestimated Lan Li's box office appeal, just the next week's weekend box office of 97 million had easily exploded two rounds of prediction data, such a strong performance completely broke all market laws.

No one expected that the box office drop of "Gravity" in the next week could make history, just as no one expected that the cumulative box office of the movie would exceed 300 million in two weeks!

$300 million in North America, at the moment in 2013, this is still an important watershed to measure the top box office and excellent box office, only 45 movies in the entire history can reach such heights, the most intuitive case is Tom Cruise, no one believes that this box office superstar who has been spanning nearly 30 years has not reached such a height so far.

Among all Tom Cruise's works, the highest North American box office is "War of the Worlds" in 2005, with 234 million, and what is even more amazing is that Tom has only three works so far have exceeded the 200 million threshold at the North American box office, the other two are the second and fourth installments of the "Mission Impossible" series.

Although the current film market is being ruled by comic book adaptations, it is reasonable that Tom, who has never played a superhero, has not been able to reach such heights, but when you really hear this set of data, it is inevitable that you will not be surprised.

Now, "Gravity" has accomplished such a feat in just two weeks, becoming the 46th work in North American film history to achieve such a great feat.

After the opening weekend box office, there was a split among the top members of the Warner Bros. board of directors, who believed that "Gravity" was a promising second production to surpass 700 million at the North American box office, but because of poor publicity and distribution strategy, it became extremely difficult to even break 500 million, and condemned the distribution department's strategy and plan.

At that time, there was still a controversy within Warner Bros., which was also characterized as the heckling of the "Kevin Tsujihara opposition", and the 700 million in North America was simply whimsical, and "gravity" would never have achieved such an achievement, but now, ...... But no one dares to assert that if the opportunity to hit a record high is really lost because of the mistake of the publicity strategy, then the box office loss is only a part, and the subsequent loss in the peripheral market and the video tape market is the most objective.

All kinds of tastes, mixed tastes, indescribable.

In the second week of October, "Gravity" won the championship with a record-breaking gesture, and the 97 million weekend box office figures were completely at the level of a giant crocodile in the autumn season, and no one could resist at all, and even the next two weeks will still be the biggest disruptor in the market.

Now, "Thor 2" suddenly started to get nervous. Rather than worrying that the opening weekend would not be able to beat "gravity", winning the first week was a matter of course, but that the potential of the entire box office market had been exploited prematurely, and the enthusiasm left for "Thor 2" might not be so full and full.

This...... What to do?