Section 70: Commencement of Sales

With the heated discussion of the background music in the Three Seasons Rice video, there are also a lot of related posts, and there are also posts such as "The Source of the Background Music of the Three Seasons Rice Queen!", but all of them are hot, and when you click in, you can see that they are all bull's heads and not horses' mouths, but this time this post is different.

This time it's really material.

Click on the post and take a look, and what catches your eye is a photo with very poor shooting skills.

Judging by the shelves full of CDs in the background, the photo was taken in a video store, showing a CD in one hand and the cover of the CD facing the camera.

It can be seen that this is a cover with a concise style, with a blue-black splash style all over, faintly with a man's silhouette in it, but it is not clear to see the appearance, and around the man, surrounded by four big characters, "Hongchen Inn", and above his head is a brush word "Chinese style" Three big characters, in the lower right corner, there is a slightly smaller font of the singer's name - Brother Zhuan Yin, as well as the words and LOGO of "Rongsheng Records".

Scroll down the post, and you can see that there are a few photos below, the background has been changed, it is in an ordinary house, and after the CD has been disassembled, it was shot at the lyric book.

The lyrics are printed very simply, just black on a white background, and the focus of the photo is on the lyrics of two songs, namely "Chrysanthemum Terrace" and "Red Dust Inn".

The author of the post also intimately linked the two videos of the three crops of rice, and if you click on it and compare it with the lyrics while listening, you will find that the lyrics in the lyric book are exactly the same as the lyrics in the background music.

Those are the two songs!

The poster claimed that he happened to see this record called "Red Dust Inn" when he was about to buy Luo Xianyang's new album.

Because I have watched a lot of videos of the breakthrough battle of the three seasons of rice in recent days, and the words "Hongchen Inn" are really uncommon, so I immediately thought of it, bought it easily, and after taking it back and listening to it, I found that it was indeed the two songs in the video of the three seasons of rice!

In the end, the poster also claimed that the other songs in this album are also very good, not inferior to "Chrysanthemum Terrace" and "Red Dust Inn", especially one of them, "Blue and White Porcelain", he likes it the most, and thinks it is better than "Red Dust Inn", he has looped the single dozens of times, and he is still listening to it.

The ironclad evidence is like a mountain, and the eternal problem has been solved, which makes the thousands of players in the forum who are concerned about it immediately boil and follow the post.

"Thank you, landlord!"

"The landlord is a good man, and his life is safe!"

"What the hell is Brother Zhuanyin! Why doesn't this singer even have a serious name? ”

"I went to the corner of the street just now and asked, but I didn't find the video store in the small city, and I asked the boss and said no, where did you buy it, landlord?"

"It's better than the Red Dust Inn? ”

"Coordinates Yu Hang, after reading the post, I ran to three stores, and finally bought it! In addition, the landlord lied, obviously "Hair Like Snow" is the best!"

"The bigwigs in the big cities are begging for purchasing! Interested parties send me a private message, and they will never let you help in vain!"

……

There are a lot of followers.,It quickly turned this into a big hit.。 And through the content of the post and the post echo corroboration, it also confirms the credibility of the content of the post. A lot of quick-moving people have already bought the record after the poster, and have taken ostentatiously photographed and posted it, and it has become a trend.

In Jian'an Building, Jianye, in the general manager's office of Rongsheng Records, Tian Chuan was drinking tea without a sip, his eyes were not focused, and he looked absent-minded.

Shen Huan sat on the sofa in the office, looking much calmer than him, looking calm and relaxed.

After this period of intense work, the album finally named "Red Dust Inn" has completed all the work, all the products have been rolled out, and the sales have officially started yesterday.

The 5,000 records of the first phase were all placed in the video stores in the first and second tier cities.

The work is all done, and now the only thing they can do is the feedback from the market on the release of the first album.

"You say ......"

Tagawa, who was absentmindedly drinking tea, finally spoke, breaking the silence in the room, "What will happen to the sales?"

He is completely blind to ask, Shen Huan is only the producer of this album, and the distribution market is all in charge of Rongsheng Records, and now even Rongsheng Records itself has no feedback data, asking Shen Huan has a fart use? It can also be seen that Tian Chuan's heart is really messed up now.

I can't help but mess up.

Although he finally compromised with Han Chang, so that the copyright of those songs flew back inexplicably, and the original plan could be launched, he was really not very confident about the quality of the car music album: just like he was worried about, Qiu Jiali's performance as a rookie singer was really annoying, and it took more than a month to record a song in the early stage, and a song had to be recorded for several days to be recorded, which was not comparable to Shen Huan's efficiency at all, and the effect that came out in the early stage was really worrying to Tian Chuan.

Just from the effect of the pre-recording, there is an obvious gap with Batu Gyatso and Shen Huan, and I can only hope that the post-processing can be powerful, and the market where Rongsheng Records is familiar can habitually pay for it.

In the absence of confidence in another album for the time being, Shen Huan's album is even more important for Rongsheng Records, and it is no wonder that Tagawa suffers so much.

"Mr. Tian, you have heard it yourself, and you know the quality of the album. ”

Tagawa nodded absentmindedly.

Before the release of the "Red Dust Inn" album, of course he had heard it, and to be honest, he was also very amazing, and felt that this album was great, but this only represents his personal opinion, whether the market can accept it is another matter, no one can say.

Shen Huan said again: "And we have also made so many efforts inside and out, and we have also used pseudonyms to eliminate the unsalable market reaction that I may have, plus the marketing I have done, I believe that it should not be a problem to sell out of 5,000 copies." ”

Shen Huan is still quite confident in his marketing, mainly because his marketing is accurately aimed at the target market: "Ancient Legends" is a point card billing game, with an average of 30 points per card, and all players are consumer players.

The fact that Medieval Tales players are not only large in number, numbering in the millions, but also that they can afford to pay for this kind of money shows that they are willing to spend on personal entertainment, and are much more likely to buy the album than the general public. In addition, they also deliberately lowered the final price of the album, which was two pieces lower than the market average, and set it at 28 yuan.

Don't underestimate these two dollars, this is a huge promotion of consumers' willingness to buy, and the pricing of various 998 and 1998 in another world is a wide application of this psychology.

This kind of pricing, which is cheaper than the price of a point card, I believe that it can greatly promote the practicality of the player's willingness to buy, coupled with his marketing tricks and the excellent quality of the album itself, so Shen Huan is still very confident in selling out these 5,000 albums - millions of players, digesting 5,000 records, will not be unable to digest it, right?

It's a matter of time.

A week, or four or five days?

Shen Huan was guessing in his mind when the first issue of the record would be sold out, when there was a sudden knock on the office door.

"Enter. ”

Tian Chuan said quite irritably, and then the door was opened, and Xiao Qin from the marketing department rushed in in a panic, with a very strange expression on his face.

I was excited and incredulous, as if I had seen a ghost.

"Mr. Tian, Mr. Tian, sold out, sold out! Dealers from all over the country called to urge the goods!"

Tian Chuan was stunned, seemed to understand and couldn't believe it.

"What did you say?!"

Xiao Qin's expression was still so strange, but his voice was more coherent: ""The Red Dust Inn is sold out! Dealers from all over the world have called to urge the goods!"

Tian Chuan didn't hold the lid of the teacup in his hand steadily, and fell to the ground, clattering and shattering, his eyes full of disbelief.

In one day, all 5,000 albums were sold out?......

Then there was infinite ecstasy in his eyes, and he couldn't care about anything else for the time being, and shouted: "Call Lao Wei, add 50,000 ...... Print 30,000 copies!"

Shen Huan sat on the sofa and shook his head.

Look at what he's doing.