From any point of view, Lu Heng attaches more importance to today's meeting than all the meetings he has participated in over the years. Pen % fun % Pavilion www.biquge.info

In the past year, Lu Heng has traveled north and south, seen one enterprise after another, and more or less understood their management systems and development concepts.

In one elite gathering after another, Lu Heng absorbed a large number of advanced ideas.

From time to time, Lu Heng will also reflect on what Hengcheng Group needs to do if it wants to reach the top.

Simply scaling up is pointless.

Because in that case, it is very likely to cause a situation where the form is not united, and once a certain direction is wrong, under the chain reaction, the huge scale will accumulate and gradually collapse.

Branding is the best way to unite an enterprise.

The formation of the brand means that Hengcheng Group stands out from many competitors, and it also means the recognition of consumers.

Even if something goes wrong, the influence of the brand can also slow down the decline of the enterprise, leaving enough time for managers to recover.

This truth is also realized by Lu Heng from the crazy pursuit of exposure, fame, and traffic by Internet companies, and their actions are not to make their company an inherent brand in people's hearts.

However, this alone is not enough.

Scale isn't the most important thing, but it's essential!

When Lu Heng stood at the front of the conference room again, he proposed the second thing to be promulgated today.

"In the last year, our company adopted a gradual promotion method and gradually created a situation in Chongqing, Guizhou and Sichuan. Overall, we've gotten to the point where we're the only one in the Southwest. Even if you look at the whole country, the scale is at the level of a top retail company. ”

Seeing that the people below were all smiling happily, Lu Heng's face was straight.

"But that's not enough!

With his hands propped on the table, Lu Heng slowly swept over the crowd and said in a deep voice: "From the beginning, our goal was not to be a regional large company, but to be the largest automobile retail company in the country and even the world. I think it's important for you to keep this idea in mind again. ”

Tang Changyuan and the others all looked solemn, and Lu Heng's words could be regarded as beating them.

Don't get carried away with a little bit of achievement, the current achievement is still insignificant compared to their goals.

Lu Heng retracted his gaze and began to play PPT, with the above graphic materials, plus his own explanation, in order to instill strategic planning and the most understandable to senior management.

"As I said earlier, the establishment of a branch has laid a solid foundation for us and achieved certain results. However, there are also obvious drawbacks, such as huge labor costs, slow results, and extremely tight financial pressure. ”

Zhang Chengfeng nodded at the right time and said: "That's true, the establishment of the Sichuan branch has faced this problem. The relevant personnel are slow to arrive, and relying on short-term recruitment, it is not possible to put up the shelves all at once. Moreover, the demand for funds is high, and it is far from enough to rely on the appropriation from the headquarters, and it is necessary to make loans to local banks. As it stands, I still owe more than 90 million yuan in loans to the bank. ”

After he finished speaking, Tang Changyuan also said softly: "The Guizhou branch is a little better, after all, there is a Chery 4S store and a Toyota 4S store as a base, and the progress is rapid. But the pressure also exists, especially when the 4S stores are opened one after another, and the pressure of both people and finance once restricted the speed of development. ”

The two branch heads spoke, which also confirmed Lu Heng's statement from the front.

That is, to develop the local market in the form of branches, the pressure on Hengcheng Group is very great.

If the group plans to do the same in the future, it will inevitably encounter a similar dilemma again.

Everyone present was also aware of this problem, especially a series of department heads at the headquarters, who were often dealing with companies in the field branches, and also felt these problems to a greater or lesser extent.

But if we don't expand in this form, there seems to be no better way.

For a moment, everyone frowned.

It wasn't until Lu Heng's raised voice sounded again that everyone came to their senses, since Lu Dong had raised this problem, there would definitely be a solution.

"The problem of developing field branches with a direct focus on the big picture has come to the fore. Lu Heng paced in front and said slowly, with a serious expression.

However, through Lao Tang's words, everyone has also discovered that if there are one or two 4S stores first, it will be much better to expand the local market in the future. ”

Holding his chin with one hand, Lu Heng said thoughtfully: "So, I'm thinking, wouldn't it be much better if we used the form of dots and noodles next?"

Zhao Gen looked at Lu Heng suspiciously, "Dong Lu, what do you mean?"

Lu Heng said slowly: "Build a star 4S store in a first-tier city!"

"Star 4S store?"

Someone read it out loud, with a puzzled look on his face.

Everyone also began to chew on the meaning of Lu Heng's words, and after a while, someone thought of Lu Heng's intentions.

Lu Heng said in a deep voice: "In the name of Hengcheng, we have obtained car agents in first-tier cities, and then sought the best group of people to start building star 4S stores, and all supporting facilities are also in place at the fastest speed." In this way, we can set a benchmark and guide our subsequent attacks on the local city's automotive market. ”

"Moreover, the expansion model of the star 4S store can better take into account the first brand strategy, so complementing each other, it can accelerate the formation of the Hengcheng brand!"

"You may have also discovered that if you want to quickly open up the situation from a province or a city, relying on the construction of a large operation is actually a mediocre effect. Although the foundation is solid, the overall efficiency is not high. As long as a store is successful, it proves that our marketing model can fully adapt to the local market. ”

........

"Lu Dong, the point-to-area model is indeed outstanding, but it seems to cause a series of problems such as poor supervision and inadequate information integration! These problems will cause a series of chain reactions, and from the perspective of laying the foundation, they are not stable enough. ”

"Zhao Gen, your concern is correct. However, you have to understand that the period of laying the foundation of Hengcheng Group has passed. We already have a solid foundation in the southwest region, and in the current situation, we have to scale up before the car market changes, and we can't use the same as before. ”

........

"The star 4S store seems to be able to solve the financial problem, but in terms of personnel management, I'm afraid it will be overwhelmed, right?"

"Regarding this problem, our human resources director, Ms. Chen Ziyang, should have a solution, right?"

"Ahem, in my opinion, people management is a problem that needs to rise to the top of the picture, and I have good advice on that. ”

.......

When night fell, urban white-collar workers clocked in and out of work one after another, walked out of the high-rise buildings, and the meeting of Hengcheng Group gradually came to an end.

But that's just the end of the day.

Lu Heng rubbed his forehead and looked at everyone with a little guilt: "I'm sorry, maybe it will continue tomorrow, so let's have a good rest tonight!"

The participants were a little depressed, and there was no way, and after a whole day of meetings, anyone would look tired.

However, at this time, they all responded to Lu Heng's words with a smile, and said that it should be, everyone is a part of the company, and it is just a meeting.

Waiting for everyone to walk outside the conference room one by one, Lu Heng suddenly stopped Zhao Jing.

Zhao Jing turned his head and looked at Lu Heng suspiciously.

"Let's work overtime and let's talk!"

"Oh, okay!"