Chapter 629: GAC Toyota
Just as the wheel of history will not be stopped or changed by the will of the little people, Lu Heng, a special entity on the long river of time, has not made major changes to the trend of some things in his memory. Pen, fun, and www.biquge.info
The subprime mortgage crisis, triggered by the U.S. housing bubble, has swelled to the top, and anyone who pays a little attention can smell the horror of the impending rain.
For an economic free body like the United States, its real estate will not be regulated when it is in danger like China.
They still do the same as they used to be, and they don't know how to use a seemingly harmless, even beneficial, but actually dangerous real estate operation. People with high credit change small houses for big houses, low credit loans to buy houses, buy houses with insufficient money, and then say that if the down payment is not enough, then there is no down payment, and if the monthly payment cannot be repaid, then change it after one year, two years or even three years.
Commercial banks began to get tired of this pressure, so they pooled their mortgages into high-interest securities and sold them to the major investment banks on Wall Street.
The deep-pocketed investment bank thought it was a big cake, but after taking over, they found out that it was a potato that was about to be hot, so the shrewd Americans packaged and sold this hot potato to the world.
The burden fell to the whole world, so Lu Heng, who was silently driving the company and selling cars after being reborn, knew that the day of the global financial tsunami in September this year was not far away. When housing prices collapse and all kinds of debts are worthless, that is, when the Wall Street predators who stand at the top of the financial market go bankrupt, the whole world will be dragged down by them.
However, none of this has anything to do with Lu Heng, Lu Heng knows that he doesn't understand the stock market and financial market, so he didn't want to get involved at all from the beginning.
What he has summed up now is what he has learned about business management, discussed with those teachers, read a lot of books after class, and constantly checked the Internet about the U.S. real estate market.
He knows his shortcomings and knows his strengths, rather than going to the financial market to live a precarious and speculative life of getting rich overnight, it is better to develop the real industry safely and steadily.
One company after another has opened, and the company has more legs to walk, and the steps are steady. Maybe the stock will fall, but according to Lu Heng's memory, the company that started will not lose money for at least ten years.
Even if ten years have passed, there is no memory advantage for the future to rely onAt that time, Lu Heng believed that his career had become a giant existence.
At that time, one or two companies will lose money or even go bankrupt, and it will not be harmful to him.
Yuanchuan Automobile City, as Lu Heng thought, has unlimited potential, and after Hengcheng Chery settled in Yuanchuan, it performed remarkably in just half a month.
The sales volume may not be as good as the Cangshou Hengcheng Chery, which has become famous, but the upward trend is really obvious, and Zhan Yushi has gone there from three days at the beginning to once a few days now.
On the other hand, this change shows that the steady development of Yuanchuan has reassured him.
Just like when Lu Heng stayed with the company every day, when the company was on the right track, he would have less time to go.
Lu Heng is not worried about Chongqing, the location of each company, how the local market is, and whether the brand is easy to sell, these are all clearly remembered in his mind.
Since the establishment of every 4S store, Lu Heng has known that he has an order hen, the difference is only whether his laying hens will be better than others, whether the eggs will be larger, and whether the number will be more.
And now, sitting in the executive lounge on the 39th floor of the Hilton Hotel, Lu Heng is talking about his little hen.
Eggs can't be put in one basket, and in the same way, visionaries don't put chickens in a cage, Chongqing is a battlefield, and the same is true in Guizhou.
Lu Heng's Guizhou strategy this time is not limited to the brand of Chery Automobile from the beginning, as an independent brand, the price is low, and it must be very good to open up the situation.
But if you want to make money, you have to go the high way.
It is obvious that the monthly profit of Hengcheng Hyundai is compared with that of Hengcheng Chery, even if there is a limit on the size of the site, but the monthly profit of Hengcheng Hyundai is still twice and three times that of Hengcheng Chery.
The simple truth is that a domestic car with less than 100,000 yuan will not exceed 100,000 yuan no matter how high the profit is.
However, the profit margin of joint venture cars priced in hundreds of thousands or millions of dollars far exceeds that of low-cost cars.
At this moment, the man sitting opposite Lu Heng is from a brand that is not inferior to Beijing Hyundai.
GAC Toyota!
The man's surname is Duan, his name is Duan Jiaming, a very ordinary name, but what is not ordinary is his identity.
The general manager of GAC Toyota in the five southwestern provinces, the position is comparable to Ye Qinghua, whom Lu Heng knows, and is similar to Xiao Feifei in terms of identity, but the achievements are the same as the world.
On June 17, 2006, GAC Toyota Camry was officially listed in the country, and 106 "GAC TOYOTA" dealerships were opened at the same time, creating a miracle in the history of China's sales channel construction.
In this miracle, the five southwestern provinces under Duan Jiaming contributed a total of 25 4S stores, accounting for one-fifth of the share.
GAC Toyota was only established in 04 years, and in just two years, he was able to achieve the feat of opening 25 4S stores at the same time, which shows how terrifying his control over agents has reached.
This is a person who has achieved great success, often successful people have characteristics that ordinary people do not have, unlike the simple and steady Ye Qinghua and the gentle and approachable Xiao Feifei, Duan Jiaming showed a cheerful atmosphere and inadvertently revealed arrogance in front of Lu Heng.
He has a reason to be arrogant in front of an agent like Lu Heng who comes to the door, because the achievements of the GAC Toyota brand give him the confidence to be arrogant.
"Mr. Lu, we have also talked on the phone before, and this time I passed by Chongqing and happened to meet you. By the way, I will also tell you about the current situation of our brand, if you are interested in understanding, then you can know what the GAC Toyota brand means in the current Chinese auto market. ”
Duan Jiaming poured a small amount of milk into the bitter Blue Mountain coffee, then added a spoonful of white sugar, stirring it gently, and his posture was full.
Lu Heng sat opposite and listened modestly.
"Since the beginning of 06 years, the first domestic sales of high-end passenger cars in the country is our GAC Toyota, and the first place in sales has just ended in 07 years, the first place in sales is still our GAC Toyota. As a Toyota person, I want to find a well-qualified agent, which is a simple matter. There are a lot of rich people out there waving tickets and wanting to represent our brand, so to speak, I don't have to worry about finding new agents. So, you get the idea!"
Lu Heng nodded, what he meant in his words was, it's not that I begged you to act as our car, we don't lack people, but you begged us, and you put your posture high from the beginning.
Lu Heng didn't have any disgust, because what he said was the truth.
However, from beginning to end, the smile on Lu Heng's face never fell.
Unlike the bitter Blue Mountain, Lu Heng, who doesn't like to drink coffee, only ordered a cup of coffee and the sweetest latte in this executive lounge that only serves coffee and wine. But I think Mr. Duan is here in person today, so he should still be a little interested in me, so I think we can continue to talk, don't we?"
Duan Jiaming's expression was sluggish, he stopped stirring the coffee in his hand, glanced at Lu Heng deeply, and then laughed.
........... (To be continued.) )