1104 box office loss
2012 was another year for Blue Rites.
The Almeida Theatre's version of "Les Miserables" is taking the world by storm, receiving rave reviews from industry insiders, writing a new chapter in Lan Li's career, and becoming the favorite for next year's Tony and Oliver Awards.
"Edge of Tomorrow" has achieved a double harvest in terms of word-of-mouth and box office, proving the strong market appeal of Lanli as a commercial film, and its personal remuneration income has made a breakthrough in one fell swoop, keeping pace with Robert Downey Jr.
The undefeated myth of Lan Li continues, not only art films, but even commercial films such as "Fast and Thrill/Love 5" and "Edge of Tomorrow" have received countless praises without exception, which is a miracle and a myth, after winning the Oscar at the beginning of the year, the young actor's pace is still unstoppable.
Until the official screening of "Detachment".
Among the 20 media reviews, 11 were positive, 8 were negative, and 1 was a neutral mixed review, and the overall media rating came to 55 points.
At the Berlin Film Festival at the beginning of the year, "detachment" ushered in a frenzy of discussion, praise and criticism were intertwined, and the treatment of ice and fire completely roasted the entire crew on the fire, and the final score of the official house magazine was only "2.3/4", and they only scored 2.3 points out of four evaluations.
In other words, at the Berlin Film Festival, "detachment" was a work that failed to pass, and now on the North American continent, it is not an accident that the media still fails to pass the comprehensive evaluation.
Among the many comments, three media outlets gave an ultra-low rating of 25 points, and launched a fierce attack on the movie, and they generally believed that -
"This is a work full of malice to the audience", "It makes no sense at all", "It is good for nothing but emotional fragments", "Is it sure that the love story between a handsome teacher and a cute minor is legitimate", "The whole is full of self-righteous self-talk", "There is no convincing force at all"......
Bad reviews, bad reviews, or bad reviews, a full eight media outlets have given terrible bad reviews, full of rejection and disgust for this work, among which the most direct comment said, "It's a pure waste of time, a waste of money, and a waste of life, and there is no need to watch it."
Although "Detachment" is an author's film, which is not friendly to the audience in the first place, it is far beyond expectations to suffer such a serious bad review, or even a useless personal attack.
For Tony Kaye, he is not surprised at all, the previous film "Blackwater Shipping Company", which has not been able to complete the creation after the official interference, suffered even more terrible treatment during the filming stage, in a sense, this is exactly the original intention of Tony's creation, he said, "Only when it is really stung can the reaction be so intense".
What Tony dislikes more than criticism is those tepid and lukewarm reviews, which seem to be neither good nor bad, which is the most terrible insult to a work.
But for Lan Li, this kind of treatment is the first time in the world, and he has never suffered such treatment in his career.
What's even more terrifying is that among those bad reviews, Lan Li's performance was completely ignored, and he simply criticized, criticized and criticized, from the director to the actors, completely negated the efforts of this work.
Of course, among the first batch of comments, there were eight media outlets with extremely bad reviews, and in addition to this, there were as many as 11 media outlets that gave positive reviews.
The "New Yorker" once again stood firm and contributed the best of the first round.
The New Yorker gave it the highest praise at the Berlin Film Festival, and after this screening, they reaffirmed their position, "This is undoubtedly the best work since Fahrenheit 911, and it is as good as people hate it, and how good it is as much as people hate it." ”
"Also, Ranley Hall is undoubtedly one of the best actors of this era, and his performance is full of power and profundity, like a heavy punch, hitting the soul hard, stirring up a long reverberation. Watching Hall's performance is a real experience of art, which is really rare for contemporary filmmaking. He's the kind of actor who will never let you down, will always amaze you. ”
As one of New York's sharpest and most unique magazines, The New Yorker has always been so love-hate that it will not be stingy with its praise and pursuit, and this time is no exception, with an evaluation of 88 points, which is basically the same as the "3.5/4" they gave at the Berlin Film Festival, and clearly expressed their position.
In addition, the praise of the media also comes from other sources -
"Fantastic expressiveness, deafening themes", "The chemistry between the actors is undoubtedly amazing", "This is a better performance than 'Love is Crazy'", "Time will prove the value of this work", "Brave, bold, innovative and unique", "The picture that ends in the desolation of imagination is undoubtedly the best of the year......
In stark contrast to the bad reviews, the praise is also rolling in, analyzing and praising the work from all angles and aspects, and the most common view is that the tacit understanding and spark between the director and the actors cast an impressive work, which is undoubtedly an artistic victory.
The ultimate praise, the ultimate criticism, the ultimate support, the ultimate opposition, it is in these two extreme comments that the "detached" score has come to 55 points.
This is a bad thing, but it is also a good thing.
Compared with the situation where "Les Miserables" is all concentrated in the middle evaluation area, it is lukewarm, neither good nor bad, neither high nor low, which is really uninteresting, while the situation of "detachment" is hated by the disgusted and liked by the liker, which on the contrary provokes more enthusiasm for discussion, at least from a topical point of view, which is positive.
However, with such a positive factor, "detachment" does not seem to be needed.
Because, whether it is a bad review or a good review, all professional film critics have reached a consensus: this author's film is indeed very, very unfriendly to the audience.
Obviously, from the very beginning of the conception of the work, Tony Kaye did not intend to please the audience, this work is not for ordinary audiences to enjoy at all, but more on the artistic level of discussion and exploration, if it can be collected in the archive in the future, and provided to more fans as historical reference materials, it would be great.
For example, directors like Ingmar-Bergman and Michelangelo-Antonioni are masters and masters, but their works are not for ordinary audiences, and even many advanced fans may not be able to fully understand them.
If the box office of these masters were to be counted, it would be a disaster. The so-called box office feedback is originally a way to express commercial attributes, rather than a way to present artistic value.
Although Tony Kaye is still far from a master, the creative concept and technique of "detachment" are full of experimental nature, and the unfriendliness to the market is written in the genes.
So, even though the bipolar comments of the two heavens of ice and fire have sparked countless interest, this still does not help the box office of the movie much.
In the first week of December, after four weeks of screening, Seattle joined the city of screenings, but the number of screening theaters has only increased from 14 to 21, and the screening theaters in the three cities are still pitiful, and more hope that more senior professional audiences will cheer up.
During the week, the riots caused by the media roundup, the exposure brought about by the London premiere of "Les Miserables", and the wave of discussion about the film version compared to the theatrical version, all of which became a gimmick to attract more audiences from the "detachment".
In the end, the box office of the movie also performed well, and the box office of a single theater rose instead of falling, returning to 34,000 US dollars!
For the fifth week in a row, the film has grossed more than $30,000 at the box office, making it the first film in film history to achieve such a feat.
After all, the early screening of works with excellent box office in a single theater will be followed by a decline in data, either because the pace of expansion will accelerate, or the audience source of art theaters will fall;
Five weeks after the screening, the box office performance of "detachment" finally has some topic.
However, the total box office of 34,000 US dollars per theater is still not commendable compared to the data of 21 theaters.
From another point of view, under the multiple effects of many aspects, the screening results of "detachment" have not been able to explode, and even the market appeal of Lanli in independent art films has not been able to turn decay into magic, so there are really not many things worthy of joy and happiness.
The day that the media has been looking forward to has finally arrived-
"The Waterloo of the Blue Rite".
Since "Fast & Thrill 5", the North American box office of four consecutive works has also followed in the footsteps of Tom Cruise and Will Smith, and is becoming a new generation of box office superstars.
In this way, the upward momentum of Lan Li is endless, and there is no end in sight. This begs the question:
Does this actor have a unique eye for selecting works? Or does this actor already have real market appeal and every work is a success? So, when will this actor usher in the first hit of his career?
Now, the answer is finally revealed.
"Detachment", this became Lan Li's Waterloo battle, from word-of-mouth to box office, both ushered in a new career low. So, is this just a one-off accident, or is it a turning point in the career of an entire long career as an actor?