What is a joint venture car? It means that FAW-Volkswagen and Guangqi Honda are joint venture cars.

That is to say, foreigners produce technology, you give up the Huaxia automobile market, one person accounts for a certain proportion of the shares, and everyone dividends the cars sold.

The emergence of joint venture cars is due to the increase in tariffs, and the deformed product of joint venture cars appeared.

However, the introduction of technology for this joint venture car has generally failed.

It was a market-for-technology trade, but it failed.

Because the Huaxia automobile industry market has not achieved good results for decades. In 2013, the production and sales volume of Huaxia Automobile has reached 20 million, ranking first in the world for five consecutive years, and it is the largest automobile market. In the first half of 2014, a total of 1,368,200 domestic auto brand cars were sold, a year-on-year decrease of 15.30%, and the market share of all brand cars was 22.24%, down 5.41 percentage points from the same period last year.

In June, the market share slipped to a new monthly low since 2009, at 20.91%. Huaxia's automobile market is lost, but there are few technologies that have been replaced. Almost half of Volkswagen's country is in the Chinese market, but the technology obtained by China's two partners, FAW and Volkswagen, is extremely pitiful. FAW's own models use Mazda and Toyota chassis, while Shanghai Automobile's independent models Roewe use the technology of Eagle Kingdom and Meidi.

On the contrary, high-speed rail is also a market for technology, but it is very successful, and Huaxia has successfully obtained the real core technology. In contrast, the automotive market is a real mess.

However, it has to be accepted that Huaxia's policy of formulating high tariffs on imported cars was to protect the development of Huaxia's automobile industry, and after nearly 20 years of development, Huaxia's domestic automobile brands have initially had the ability to resist the competitive pressure of multinational brands.

If it weren't for the Galaxy Group, which was born out of nowhere and launched new energy vehicles, it is estimated that Huaxia automobile companies would still need to fight with Europe and the United States for more than ten or twenty years before they can decide the winner.

However, the new energy vehicles of the Galaxy Group were born, and they were beaten by the European and American automobile industries at once, and they couldn't be beaten in just one year!

That's why roles are reversed!

Now, Huaxia Automobile has become the type of active export to the world, while Europe and the United States have become the type of passive protection of the local automobile market.

Galaxy Motor Company.

"Mr. Xiao, you're here. ”

"Xiao is always good. ”

As soon as they entered the conference room, the executives greeted each other.

"Everyone is here, right?" asked Xiao Jun.

"It's all here. General Manager Zhang Can glanced around and nodded.

"Okay, let's have a meeting. ”

"I'm sure you've all heard that many countries in Europe and the United States raised their import tariffs on automobiles yesterday and raised them to 25%, which is already very high. When the time comes, our new energy vehicles will be sold, and the price will at least double. At that time, it will have a certain impact on the sales of our cars. Xiao Jun said lightly.

Take BYD Leopard as an example, its domestic price is 150,000, and if you go to the US imperialists, it will be 300,000 or 300,000 yuan converted into the US dollar exchange rate after the economic crisis, and it will cost more than 23,000 US dollars.

Not to mention BYD Tiger, which was originally 300,000, it was 600,000 soft sister coins over there.

BYD Qinglong, originally 600,000, went over there it was 1.2 million soft sister coins.

The shadow of the economic crisis, which was still in the air, has not yet dissipated, and the price of all cars has been increased by half all at once.

"Mr. Xiao, I think that this time the US imperialism raises tariffs on automobiles, it will definitely have an impact on the sales of our new energy vehicles, but I don't think the impact will be very serious. Originally, the price of our cars was not very high, although the price doubled at that time. I'm sure sales will be good. After all, new energy vehicles, as far as our family has achieved such a strong endurance and the horsepower of the electric motor......," a high-level analysis said.

"Yes! I agree. In any case, we will definitely not reduce the price of these cars again. ”

"That's right, the cost performance of our new energy vehicles is still very high. ”

"However, our BYD cars not only have excellent range, are economical, but also have plenty of power. However, in terms of car comfort, chassis technology, handling, and other aspects, there is indeed a small gap with European and American automotive technology, since we have now acquired Ford Motor Company. Then we should use Ford's technology in chassis, shock absorption, handling, interior and so on as soon as possible. to make up for our shortcomings!"

"Well, this can be had. ”

"I agree!"

A number of high-level executives have expressed their opinions and suggestions.

"I think let's see how we sell next month. If the international market share and sales drop sharply, can we use the plan of exchanging technology for the market? We will also follow the example of the past and exchange technology for the market in Europe and the United States! We will also build a joint venture car in their own country?"

As soon as this sentence came out, everyone looked at Xiao Jun in unison.

After all, for such an important decision, Xiao Jun must have a nod.

"This method is a method, but I am afraid that our technology will be learned by others. The most important thing is that when the time comes, Europe and the United States will not agree to cede the market, and they will both say it. At this time, the general manager Zhang Can saw that Xiao Jun did not speak, so he opened his mouth to analyze a wave.

"Well, now we can only take one step at a time, and we have no choice but to change technology for the market. Besides, they don't necessarily agree. Let's see the sales volume when the time comes. Xiao Jun said lightly.

"Okay, that's all for today's meeting, anyway, don't be afraid of anything, we just need to do a good job in automobile production and do a good job in products. Everything, more on that later. Xiao Jun said.

"Yes. ”

Out of Galaxy Motors.

As soon as I got out of the door, there was a large group of reporters waiting.

Suddenly, more than a dozen bodyguards stopped the reporters in front.

"Mr. Xiao, Mr. Xiao, this time many countries in Europe and the United States have raised tariffs on imported cars and implemented policies to protect the local market, I don't know what you think?"

"Mr. Xiao, this time they raise tariffs, do you think it will have an impact on the sales of BYD new energy vehicles in the international market?"

"Mr. Xiao, what is the response plan of your Galaxy Automobile Company?"

"Mr. Xiao, you have acquired Ford Motor Company, will you merge it with BYD Motor Company?"

"Mr. Xiao ......"

Reporters are scrambling to ask questions.

And shoot one by one.

However, Xiao Jun didn't leave immediately, but picked out three or four questions and answered them before leaving.

Anyway, in a word, calm, calm, it depends!

Answer the questions in a jack-of-all-trades style.