Late 992 competition

"127 Hours" created a miracle at the box office, earning back 130 million at the box office with an investment of 18 million, not including DVD sales, with a 720% revenue ratio, which made Fox Searchlight proud of his eyebrows.

You must know that at the beginning of the "127 hours" shooting, it was under tremendous pressure because of the one-man show, the limited subject matter, and the narrow space and limited content. The good reputation after the movie was released made Fox Searchlight breathe a sigh of relief, and the box office victory made Fox Searchlight's waist straight and walk with the wind.

At the end of 2010, there was the excitement of "127 hours" and "secret garden", and everyone knew that this was still a year for Li Zhunyi, and at the same time, it was also a harvest season for the "Yi family".

After "Breathing", Beast followed up with "Beautiful", a lively and light love song that quickly occupied the top spot in the major charts. At the beginning of December, IU released her first official album, and the title song "Good Day" has gained great popularity, with four consecutive titles in the music bank and three consecutive titles in popular songs, marking that IU has become a new potential stock for solo female singers.

Compared with the accumulation of popularity of Beast's three songs throughout this year, IU is obviously more difficult. South Korea has also produced a lot of solo female singers in recent years, but has never been able to reach the height of Lee Hyo-ri, the only slightly close Sun Danfei, after the "Saturday night" at the beginning of the year, has been silent for more than half a year without a work launched, and the "nagging" of cooperation with Park Jae-fan in the middle of the year has won the love of countless audiences, and the "good day" at the end of the year has made her title of national sister solid, and quickly surpassed Sun Danfei and became another representative of the very weak solo female singers.

If you add that the theme song "That Man" of "The Secret Garden" is also from Lee Joon-yi, at the end of 2010, the "Yi family" definitely dominated the Korean music market.

Not only that, the latest news, TVXQ has also begun to enter the recording studio after pouring a lot of effort into the TV series, preparing their new album, which is expected to be officially launched in early 2011. The "Yi family" can now be described as frequent and fully blooming, with momentum like a rainbow.

This year's winter in Seoul is exceptionally cold, and in an era when the greenhouse effect is becoming more and more serious, the warm winter of the previous years has returned to the cold winter of the "Ice Age", which is indeed abnormal. Lee Joon-yi often joked with everyone when he was filming that the end of the world in 2012 was coming.

In December, there were two heavy snowfalls in Seoul, and before Christmas, there were three days of snowflakes that soaked the whole of Seoul. Li Zhunyi nests in the crew every day, although it is also influential, but it is acceptable, and the singers with busy schedules at the end of the year are tossed, the snowy roads are not easy to drive, not only to prevent traffic accidents, but also the performance site is full of snowflakes, and the rehearsal is really cold to the bones.

At the end of the busy year, the familiar taste, Lee Joon-yi just didn't attend the award ceremony last year, but now he feels that the memory of running around at the end of the previous year is like a long time ago. I still remember when I was the busiest, I had to run between three TV stations in one night, and I had to change clothes and makeup in the nanny car, and the feeling of racing against time still made me feel a row of goosebumps on my skin in retrospect.

At the end of this year, because Lee Joon-yi stayed in Seoul, he only came back for a week compared to last year, so the organizers of various award ceremonies were active, although Lee Joon-yi did not release an album or released a local Korean movie, but he could be a guest of honor, which was definitely a great opportunity. It's a pity that all the hot faces of the awards ceremony are pasted with the cold ass of the "Yi family". For no other reason, Lee Joon-yi doesn't have enough time to shoot "Secret Garden" now, so how can he still have time to attend the award ceremony.

In the end, the organizers of the various award ceremonies were lively for a long time, and only got a reply from Lin Xiyuan, Li Zhunyi will attend the SBS TV Acting Awards, and other award ceremonies will not be attended, including the Blue Dragon Award and the Daejong Award. However, the members of the "Yi family" will all be mobilized, and all artists except Lee Joon-yi will actively participate in various award ceremonies.

Fortunately, the "Yi family" is finally a bowl of water. Lee Joon-yi attended the SBS Acting Awards, and as expected, the ratings of "Secret Garden" went straight to 50% during this time, and it was not surprising that he attended the Acting Awards. And the other award ceremonies are all rejected, which is considered fair.

Just like the strength of the "Yi family" in 2010, the year-end award ceremony has also become the stage of the "Yi family".

In terms of music awards ceremony, in the gold album, TVXQ won the Music Source Award, and Girls' Generation won the Record Award, which is also the first time in nearly eight years that a women's team has defeated a men's group to win the record award, marking the arrival of the era of girl groups. In addition, at the BEAST and award ceremonies, although the members of the "Yi Family" were collectively absent again, M still showed his determination to make friends with the "Yi Family", TVXQ won the Record of the Year Award, 2AM won the Singer of the Year Award, won the Song of the Year Award, BEAST won the Best Boy Group, IU won the Best Female Singer,

It is not difficult to see from this list of winners that the company and the "Yi family" are closer, and M is the world of JYP company, which only debuted in July this year and won one of the three year-end awards, which is really surprising, but at present, it is also frequently courting the "Yi family". As for YG and DSP, both of them have focused on Japan this year, and YG's 2NE1 Korean album has achieved great results, but it was tepid at the awards ceremony.

It can be seen from this that now the Korean music awards ceremony has also become a battlefield for brokerage companies to wrestle, and it is no wonder that the "Yi family" does not pay attention to the music award ceremony. Although they were absent from the music awards ceremony, the members of the "Yi Family" performed eye-catching in the song carnival of the three major TV stations and became the focus of heated discussions among netizens.

Among the three major TV stations' acting awards, MBC's was awarded to Yoo Jae-seok of "Infinite Challenge", KBS's was awarded to Lee Kyung-kui of "Men's Qualification", and SBS's was awarded to Kang Hu-dong of "". In addition, Goo Hara won the KBS Excellence Award for "Undefeated Youth", and Xiao Nizi, who had been suffering during this time, cried on stage, and Song Jong-ki won the Best Newcomer Award on SBS TV for her outstanding performance.

As for the acting awards of the three major TV stations, they have become the focus of attention of many media and audiences, just because the "Secret Garden" at the end of the year is too strong, and everyone's eyes are locked on the TV series.

Looking at this year's Korean drama market, KBS made efforts in the first half of the year, SBS dominated in the second half of the year, and MBC fell into weakness.

In the first half of the year, KBS TV dominated the small screen in South Korea with "Tui Nu", "Cinderella's Sister", "Bread King Kim Zhuoqiu" and "Sungkyunkwan Scandal", but in the second half of the year, it became the world of SBS TV, and "Big Things", "Giants" and "Secret Garden" successfully dominated the TV drama market. As for MBC TV, it is worth mentioning that there is also one "Tongyi" throughout the year, and the other "Queen of Reversal" is not popular, although the ratings of the TV series at the end of the series have rushed to 20%, but compared to the previous work "The Queen of Virtuous Help", the gap is still too big.

This gap is also reflected in the award ceremony.

The MBC Acting Awards, which started first, had a lot of stars who arrived at the scene, including popular actors such as Lee Min Ho, Kim Hyun Joong, and Park Si Hou, as well as big names such as Han Hyo-joo, Kim Nam-joo, and Ji Jin-hee, but whether it was from the media attention before and after, or from the process of the award ceremony, it was a little dull. The final prize was a double egg yolk and was awarded to Kim Nam-joo and Han Hyo-joo, which made people sigh at MBC's failure in TV dramas this year. How to get back on the field next year is destined to be the content of MBC's anxiety at the end of the year.

KBS's awards are much more lively, but most of the dramas were broadcast in the first half of the year, and by the end of the year, the popularity still dropped slightly. As expected before the ceremony, the important awards were divided among "Tui Nu", "Cinderella's Sister", and "Bread King Kim Choo-gu", and the popular awards went to "Sungkyunkwan Scandal". KBS's acting awards were won by Jang He, who had an outstanding performance in "Tui Nu". As for the people related to the "Yi family", the harvest is also quite rich.

Lim Yoona relied on her outstanding performance in "Sungkyunkwan Scandal" and won the Outstanding Actress Award in the novella gathering department, and this important award is destined to become an important turning point in her acting career; Yoo Ah-in's outstanding performance in "Cinderella's Sister" made him win the Best Supporting Actor, Park Youtian won the Best Male Newcomer Award, and Song Jong-ki won the Popularity Award. In the award department voted by netizens, Park Youqian, Lim Yoona and Song Jong Ki took the top three; In terms of the best screen couple, a total of five couples were selected, and the "Sungkyunkwan Scandal" accounted for two pairs, namely Park Youqian and Lim Yoona, Song Jong Ki and Yoo Ah-in.

Song Jong-ki and Yoo Ah-in actually won the best on-screen couple, and also set a record: the first same-sex couple to win an award at the KBS Acting Awards. What's even more interesting is that the two people in the "Sungkyunkwan scandal" are not lovers at all, they are definitely pure brotherhood. But obviously, the power of fans is strong, and it has become a big anecdote of the KBS Acting Awards.

The acting awards of MBC and KBS have come to an end, and although the "Yi family" cannot be said to have won a big victory, it has also gained a lot. And the SBS Acting Awards, which will be held on the last day of 2010, have naturally gathered everyone's attention, because Lord Zhun Yi is about to appear!