If you think about it, a one-man show, a film confined to a small space, a slightly dull biographical film, it is almost impossible to make a big difference at the box office. Even the "Bomb Disposal Unit" that swept the Oscars did not do much at the box office after all. Trophies or box office...... Xiang Du is the key trade-off for film companies. And "Four Hours" is obviously a film filmed for the Olympic bid, and no one is optimistic about it at the box office. What's more...... "127 hours" is still so "bloody"...... scared a lot of people to faint, so it was even more difficult to hit the box office.

But the fact is that "127 Hours" really fought a bloody way at the box office.

The release time of "127 Hours" is the Halloween schedule. In the North American film market, after the summer season, the autumn and winter seasons have always been relatively sluggish, and it will not be lively again until Christmas. However, since "Harry Potter" successfully developed the Thanksgiving schedule at the end of November, the autumn and winter film market has gradually shown vitality. Last year and the year before that...... two series of movies in "Twilight" successfully showed off their might on Thanksgiving. Now, the hot summer season has just passed, and the Thanksgiving schedule is approaching, and the Halloween schedule located in late October and early November, the film market is a little deserted.

Koreans believe that horror movies can make people break out in a cold sweat and cool off in an alternative way, so summer horror movies are always emerging: while in the United States, because Halloween is a ghost holiday, Halloween thrillers often occupy most of the resources of movie theaters.

The movies released on Halloween this year include last year's hit "Ghost Record", this year's sequel "Ghost Record 2" because of the first hit series of movies "Chainsaw Horror", as well as "Morning Anchor" and "Super Villain" released one after another. The Halloween schedule is not a noisy schedule, and it is basically a thriller and an Olympic bid film. The only box office predator in this year's Halloween schedule is "Harry, Potter and the Deathly Hallows (Part I)", and in the absence of any competitors, it is a sure thing to sweep the box office charts.

In fact, no matter whether the competitors are strong or weak...... "Four Hours" is not competitive in the box office rankings, and it is more about competing with themselves.

"127 Hours" was screened in 90 movie theaters and grossed $3 million, ranking 10th on the North American box office list this week. This achievement, compared with the first three screenings of Lee Joon-yi released in 2010, is really a bit shabby. Even the "social networks", which are also Olympic bid films, have made an incredible breakthrough at the box office because the subject matter involves the characteristics of this era, with $30 million in the first week, while the $3 million in the first week of "127 Hours" is only one-tenth of the others...... Completely insignificant. But considering that '127 hours' is just an on-demand screening, the single-theater box office performance reached $33,000, and it has become the single-theater box office champion in the North American screening market this week. As a result, the box office results of "Four Hours" are very subtle, so that Fox Searchlight can't help but applaud. If you add to that the dominance of "127 Hours", then "127 Hours" will be the focus of the Halloween schedule before the release ......of "Harry, Potter and the Deathly Hallows (Part I)".

It is worth mentioning that "Social Network ......", which has been released for seven weeks this week, is still hanging in sixth place in the North American box office list, and it is full of momentum.

In its second week of operation, "127 Hours" was screened in 536 theaters across the United States, earning $8 million over three days over the weekend and $13 million in two weeks, taking seventh place in the North American box office charts, and sixth place in the eight-week but long-lasting "social network".

As a small-budget film with an investment of only 18 million US dollars, "127 Hours" has been locked in the road of Olympic bidding from the beginning of production, coupled with the unpleasant theme of the film itself, no one has given much expectation at the box office. Now, two weeks after its release, the box office results are very gratifying, and the media have called it a "box office miracle".

Taking a closer look at the film trajectory of Fox Searchlight in the past three years, 2008's "Slumdog Millionaire ......", a film that almost couldn't be released, finally broke 100 million US dollars at the box office and achieved a historic victory at the Oscars; 2009's "500 Days with Shamo", a low-budget film produced by **, finally got a puppet profit, and also won his first Golden Globe trophy for Lee Joon-yi...... Dan Ball starred in "500 Days with Shamo" Lee Joon-yi, and the publisher is still Fox Searchlight. The media easily spotted the connection and began to exclaim the coincidence.

"127 Hours" has exceeded 10 million US dollars in cumulative box office results by virtue of the screening of more than 100 movie theaters in the first two weeks. You must know how many big-name Shenying participated, and the box office was struggling under 10 million, and in the end they lost all their money. And before the movie was released, Fox Searchlight's box office estimate for "Four Hours" was fifteen million, and the investment in this movie was eighteen million, so it had to rely on it later. Four of the issuances to recover the cost.

But now, before "127 Hours" has been released on a large scale, the box office performance has crossed the threshold of 10 million, reaching 13 million US dollars, and it is not surprising that the film will be able to successfully recover its cost in the next week. This achievement made the Fox searchlight overjoyed, and the celebration banquet was immediately set up. Even the publishers themselves were so surprised, so it's no surprise that the media chanted a "box office miracle".

In the third week, "Four Hours" was officially released on a large scale in the United States, saying that it was a large scale, but in fact, the number of theaters screened was only 1,300, of course, it could not be compared with those "blockbusters" with more than 3,000 movie theaters. In this case...... the box office of "127 hours" once again gave a surprise, winning 20 million US dollars at the box office in three days over the weekend, and the cumulative box office exceeded 30 million US dollars, reaching the figure of 33 million, and it was really easy to recover the cost for the movie!

As far as the normal law is concerned, the trend of the movie box office is that the theater chain and the box office gradually decline with the growth of time, and finally fade out of the list. However, movies with a strong reputation like "127 Hours", with the spread of word of mouth, the theaters and box office are showing a rising trend. However, "127 Hours" is still limited by the subject matter itself, and "The King's Speech" is also on the stage, and "Black Swan" is ready to go, so the ability to rise at the box office is still hindered.

In the fourth week of the release of "Four Hours", it was strongly impacted by the other two Olympic bid movies "The King's Speech" and "Black Swan", although "The King's Speech" did not do much at the box office because of the dull subject matter, but in terms of word-of-mouth, it took away a lot of attention from the "127 Hours", so it indirectly affected the box office results of "127 Hours". "Black Swan" is led by Natafy Portman, a new generation of actresses, even though the subject matter is slightly darker, but the box office performance is good.

However, if you carefully study the deep reasons for the "127 hours" box office breakthrough, it is not difficult to find that it is mainly because of the environment of the Great Depression in the past two years, which makes people extremely eager for an uplifting spirit. Relatively speaking...... "King's Speech" is a little dull...... "Black Crow" has a dark atmosphere, and "127 Hours" is passionate and pleasant, coupled with the soundtrack and wonderful pictures, and the handsome guy Lee Joon-yi is very eye-catching, and he is not lagging behind in the box office competition.

As a result, "127 Hours" slipped in the fourth week, but still maintained its lead, taking home $13 million at the box office in three days over the weekend, although the decline exceeded that of the Macaque, but still occupied the fifth place in the North American box office charts, beating "The King's Speech" and "Black Swan", and still maintaining the advantage.

However, the reason why the media called "127 hours" a box office miracle is not untargeted, and it is not a miracle that this "miracle" disappeared so quickly. After an eye-catching performance at the box office in the first three weeks and a smooth recovery of costs, the tenacity in the box office charts after "127 hours" surprised everyone, once again showing its miracle nature.

"127 Hours" stayed in the top 15 of the North American box office for five weeks, and then with the start of the awards season...... "127 Hours" was successfully shortlisted for various awards, and the box office also rebounded slightly, staying in the top 20 for another four weeks, and then disappeared from everyone's sight.

Although "127 Hours" only topped the box office charts at No. 5 and stayed in the top 10 for only three weeks, the emphasis was on longevity. In the end, the cumulative box office actually reached 75 million US dollars, leaving everyone speechless in shock.

These "127 hours" have not had eye-catching results from the time of its release to the next level, but in the end, the cumulative box office actually reached such an astonishing 75 million US dollars, this is not a box office miracle, who is!

Globally, "127 Hours" has continued this tepid box office accumulation process, reaching $55 million excluding North America. Compared with Lee Joon-yi's other three movies this year, this result is really unbeatable. Sure enough, "127 Hours" was still severely limited by the subject matter.

But counting the global cumulative box office of ...... "127 hours", it actually exceeded 100 million! This has also become another miracle of Fox Searchlight after the "Slumdog Millionaire ............ The box office performance of 130 million US dollars is enough to make countless big productions hate on the spot. Fox Searchlight plus Dan Ball and Lee Joon-yi, this combination created a miracle that left everyone speechless.

Today's second update. (To be continued)

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