The production cost of the entire "Gravity" production is only 100 million US dollars, which can only be regarded as just reaching the minimum threshold in the current era of large-scale commercial films, but in recent years, science fiction films have generally been sluggish, and there are only a handful of truly brilliant works, and the investment in each work can be called an adventure.

From the film's inception to its world premiere, there has been a heated debate between positive and negative opinions.

Warner Bros. is no exception, with Kevin Hara and Barry Meyer representing two factions where Barry is willing to believe in the strong appeal of the Blue Rite and chooses to give it a go, but Kevin uses Alfonso Cuarón's previous film "Children of Men" as an example to express concern about the box office prospects.

In 2006, Universal Pictures invested $75 million to complete the filming of "Children of Men", which starred Clive-Oen, who was at the peak of his career that year, along with Julianne Moore and Michael Caine, and Charlie-Hunnam, who had just crossed the ocean from England to work in the United States, also participated in a small role.

The film chose to land at the Venice Film Festival and entered the main competition unit, which also ushered in a word-of-mouth frenzy, with a media comprehensive evaluation of 84 points, becoming an important seed player in the first half of the awards season that year, but unfortunately, in the final Oscar nomination list, the work only received three nominations for Best Adapted Screenplay, Best Cinematography and Best Film Editing, and it did not receive anything.

In terms of box office, "Children of Men" chose to be fully released on Christmas, but only received $35 million at the North American box office, and the overseas box office data was also dismal, with a total global box office of only 69 million, not even exceeding the threshold of 70 million.

Not to mention making a profit, from publicity and distribution to college public relations, Universal Pictures also invested countless efforts, which eventually led to a small loss of 30 million, which was disappointing.

After that, partly because Alfonso began to devote himself to the exploration of technology, which he spent five years researching in order to shoot "gravity", but also because the major studios were still skeptical of Alfonso's box office ability.

This has been the case since "Harry Potter and the Prisoner of Azkaban", Alfonso has always been able to win the acclaim of the media, his talent and ability are undoubted, but he has never been able to win the hearts of ordinary audiences in the box office market, even the Harry Potter series has not been able to make him usher in a breakthrough, and "The Prisoner of Azkaban" has created the lowest box office in the series.

What's more, during the "gravity" filming, Alfonso's dedication and fanaticism for technology are also obvious to all, and everything seems to be replicating the historical process of "Children of Men".

In the end, Kevin and Barry battled it out, with the former winning the support of Time Warner's parent company.

In fact, after "Gravity" won a fifteen-minute standing ovation at the Venice Film Festival, there was a lot of mourning among the top brass within Warner Bros., because things were once again going in the direction of "Son of Man", first Alfonso and then Lan Li, and the collision of two artists with outstanding artistic temperament made "Gravity" even more unsettling.

Warner Bros. has also seriously discussed the possibility of losing money in "gravity", if they now switch the commercial attributes of the film and start to focus on the artistic attributes and impact the awards season, will they be able to reduce the losses? But considering that the film has invested 100 million US dollars, even more than "Children of Men", if they want to recover the cost, they need more box office support and more awards season prospects.

As a result, Warner Bros. chose to release it in October, adhering to a strategy of attacking and retreating, and being ready to change the post-publicity plan at any time.

That's the difference after Warner Bros. changed its CEO.

Although Barry Meyer is an impatient, impulsive and ruthless man, and some decisions do seem to be quick success, on the whole, Barry's adventurous spirit has also paid off handsomely for Warner Bros., while Kevin Hara is now more slick, comprehensive, risk assessment, etc., but lacks some aggressiveness and gambler spirit.

However, the impact of the helmsman on the entire company needs to be observed in the long run. Labor pains in a short period of time are inevitable.

Now, the box office of "Gravity" in the opening weekend is hot, with $143.6 million, easily surpassing the investment cost line and creating history in an unbelievable manner.

The "gravity" that came out of nowhere is not a loss-making project, but a box office bomb comparable to the "Avengers", which really swept away the gloom and dullness of the autumn file, showing a completely different attitude, which is definitely the most terrifying and shocking blockbuster news in 2013!

For the first time, Warner Bros. officially congratulated and congratulated them, as if those previous worries had never existed, and began to hype and broadcast it overjoyed, and the relevant news could be seen all over the social network platform, as if the movie promotion had just begun.

Regardless of past grievances, Warner Bros. is the biggest winner, but it's debatable whether Kevin Hara is happy to see it happen.

The box office frenzy of "gravity" overshadowed all the other films in the same schedule.

Does anyone remember what exactly the other work that premiered this week was?

"Reversal of the Ace", the work starring Ben Affleck and Justin Timberlake, and this work has completely hit the streets, only received 7 million box office in three days of the opening weekend, even if the investment cost is only a lightweight 30 million, but this result has basically determined the end of the loss.

Looking back at the media hype of "Blue Rite vs Affleck", this is really a bit ridiculous, because the two sides are not opponents at the same level at all.

Although Affleck has been famous for a long time, thanks to the existence of the "Boston Gang", the industry connections are also deep-rooted, and after "Escape from Tehran" successfully counterattacked and won the Oscar for Best Picture Statuette, his career has correspondingly reached a new height;

From the beginning to the end, Affleck was not an actor with box office appeal.

In his entire career, only in the early part of his career, in 1998, he starred in the "Peerless Tribulation" work, the North American box office exceeded 200 million, and at that time, he was only a supporting role, the actor was Bruce Willis, and he starred in "Pearl Harbor", the North American box office was 198 million, but because of the high cost of 140 million, it was not able to achieve profitability.

On the contrary, Affleck has always been a strong contender for box office poison, and his career masterpieces are really lackluster as an actor.

This "reversal trump card" also once again verifies this truth.

Among the theatrical films in 2013, the premiere scale exceeded 3,000 theaters, and the final box office results of "Reversal Ace" ranked in the bottom three, with an average box office figure of just over $2,000 per venue, which really made Twentieth Century Fox depressed to the point of internal injury.

Fortunately, the investment cost is only 30 million, and even if it loses money, it is really limited, and it is not too fatal. What's more, what Twentieth Century Fox is really seeking is not the work of "Reversal of the Ace", but the next work of Affleck, preferably a director's work. If they think about it like this, they still can't be considered a loss.

In the first week of October, "Gravity" topped the North American weekend box office charts and will be a box office spoiler in the coming weeks, but I don't know if it will be able to continue into the Halloween schedule.

"Falling Food 2" as a sequel to an animated film, because of the misalignment of the subject matter, the decline in the next week was controlled at 40%, there was no avalanche, and with a box office data of 20 million, it ranked second in the weekend box office list. At present, the cumulative box office in two weeks has exceeded 60 million US dollars, which is not far from the cost of 78 million, but whether it can be profitable still depends on the overseas market and the video tape market.

"Reversal Ace" benefited from the desertion of the autumn season, and the box office figure of $7 million also managed to occupy the third place. From the side, you can feel that the box office pulling ability of the entire schedule is still insufficient, which also brings out the evil of "gravity" more and more.

Outside of the top three, there are plenty of familiar faces this week.

The "Prisoner", who previously won the third place in the People's Choice Award at the Toronto Film Festival, is in its third week of release at this time, and still occupies the fourth place at the weekend box office.

The collaboration between Hugh Jackman and Jake Gyllenhaal has managed to capture the attention of audiences, surpassing 47 million at the box office in just three weeks, just over the 46 million cost line, which means that the film is very likely to be profitable before the awards season, and the prospects for the awards season are even more promising.

Fifth place went to "Extreme Wind/Flow", directed by Ron Howard and starring Chris Hemsworth, a biopic about two F1 drivers from the '70s who are also seeded for this year's awards season. Daniel Bruhl, a dual German and Spanish actor in a supporting role, is highly recognized.

is also a Toronto Film Festival screening work, the same is a rave reviews awards season work, "Gravity" and "Extreme Wind / Flow" two works have also attracted a lot of attention, Lan Li and Chris The feud is already an old stalk, but people will inevitably pay a little attention, but the endings of the two works are very different.

Now the cumulative box office of "Extreme Wind/Stream" is only 18 million, which is the normal performance of the awards season series, compared to the investment cost of 38 million, which is not too bad, but compared to "gravity", it is a world of difference.

It's just that no one is going to compare Lan Li and Chris together now, is this a good thing? or a bad thing?