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Surprise, surprise, surprise!

Just when people thought that the box office data of "Gravity" had far exceeded expectations, breaking all conjectures and predictions with an absolutely strong performance, then the surprise came again, once again breaking people's adjusted expectations, and once again triggered a burst of exclamations and surprises.

Saturday's single-day box office fell by only 10 percent! This performance is almost comparable to the 13 percent drop in the same period last year's opening weekend of the "Avengers", which is so amazing that people have suffered a 100,000-point critical hit, because they are so frightened that they began to shut their mouths and be dumbfounded!

Friday, five and a half million. "Gravity" broke the record for the highest weekend box office in the autumn with the single-day box office data of its premiere.

On Saturday, 49.5 million. The next-day single-day box office data of "Gravity" can rank third in the list of autumn weekend box office history, behind "Smart: Ghost Movie 3" and "Foolish Funny Show 3D".

For two consecutive single-day box office data, "Gravity" has broken all the records in North American film history with a devastating attitude, and completely changed the law and structure of the entire film market with an absolutely strong and absolutely crazy attitude, even in the summer file, such data is enough to rank among the top 20 in film history, let alone in the autumn file?

It's so tough!

All of a sudden, people couldn't help but have a kind of confusion, now is it sure that it is not July?

What's even more absurd is that the major news outlets have just adjusted their box office predictions, and now after Saturday's single-day box office data is released, they have to adjust their estimates for the second time in a short period of time, and even Warner Bros. itself seems to be a little scrambling, the previous forecast is far lower than expected, and the unexpected surprises are too turbulent and too violent, so that they are a little at a loss.

From 50 million to 90 million, and then to the latest forecast of 120 million, in just 48 hours, market insiders' estimates of the box office for the premiere of "Gravity" have undergone earth-shaking changes, and it has truly more than doubled.

To this end, The New Yorker wrote an article about a Saturday night in October.

The reporter recounted an ordinary Saturday night as a participant, and as is customary in previous years, the fall Manhattan night belongs to the theater, the bar, the four major sports leagues, and only a very small part belongs to the movie theater, but this time there is an exception-

"After living in New York for 30 years, I finally encountered something unheard of again, when my friends and I visited seven movie theaters in Manhattan from 6 p.m. to 9:30 p.m. in order to buy two tickets to the 'Gravity' evening.

It wasn't until we were hungry that we finally bought two tickets for the 10:45 p.m. movie in a small cinema in Greenwich Village. But I couldn't tell if it was because the cinema was off the beaten track and had too little traffic, or because we had chosen the tickets for the near-midnight show. I'm at least sure of one thing, though, we don't need to stay at Edmond's Lodge tonight. ”

The essay is modeled after J.D. Sailinger's famous "catcher in the Rye," written in the first person, like Holden, the protagonist of the story, wandering around New York City, trying to find an exit with his eyes and feet, where Holden stayed for his first night.

The article is indeed the usual style and characteristics of the "New Yorker".

Through the perspective of this writer, people can clearly feel the frenzy of movie-watching on Saturday, which is definitely not an exaggeration, but a surging wave that is personally felt, and the popular screenings are really hard to find, and all of them are sold out early, as if the entire New York City people have left their homes and rushed to the cinema to watch this work, which has really changed people's habits and entertainment habits, although only for this week.

From the banter and ridicule of the "New Yorker" to the statistics of the exhibition relationship, all of them are feeling the surging heat wave that broke out in the autumn file in an all-round way!

Following the movie-going frenzy on Friday and Saturday, Warner Bros. analyzed the pre-sale data and the growth curve, predicted a 27% one-day drop on Sunday, and finally gave the ultimate box office forecast of 130 million for the opening weekend, which will undoubtedly rewrite history, and it will be a history that cannot be surpassed or replicated!

It is even better than the momentum of the "Twilight Zone" in 2008, and it can be said that it swept the Eight Wilderness like a bamboo!

But that's not all.

Later, market experts analyzed the box office curve of the "gravity" opening weekend, especially the root cause of the three consecutive deviations in the estimates of Warner Bros. and a number of professional media outlets. Of course, the market potential of "gravity" has always been underestimated in the forecasting process, which is an important factor, but in the face of data analysis, the more important determining factor is that the film has stepped out of the legendary god trend curve.

Through the accumulation of word-of-mouth at the three film festivals, the topic effect of "gravity" has reached a new height, and it is certain and certain that this is an excellent work, and it is likely to be the most excellent commercial film in history, but the audience still has doubts-

What does the professional media mean by the so-called "perfect balance between business and art"? Because even the "Avengers" rating is not so high, does this mean that the film is still more inclined to art? Otherwise, why would the professional media and veteran fans collectively become high/trendy? Just like the original "Batman: The Dark Knight".

Some films, although they have both commercial and artistic attributes, may not be able to be liked by the majority of ordinary audiences. Some viewers simply like movies like "Transformers", which is also a kind of preference.

However, all the speculation and questions were answered in the frenzy of watching the movie on Friday.

If Friday was just a celebration stage for avid fans and Don Quixote, then Saturday started a frenzy of ordinary audiences entering the cinema, and under the strong appeal of "Blue Rite-Hall", many ordinary audiences were determined to try to see it, if not so absolutely commercial films, at least not too bad-

After all, the two works "Fast & Thrill/Emotion" and "Edge of Tomorrow" have long proven that Lan Li still has strong control over commercial films, doesn't it?

As a result, there was only an ultra-low drop of 10 percent on Saturday.

Subsequently, the word-of-mouth of Friday and Saturday was superimposed again to continue to ferment, and it was obvious on social networking platforms that the enthusiasm of ordinary audiences for discussion and participation had reached a new height, and the commercial attribute of "gravity" was gradually fermented, which in turn created another wave of ordinary audience viewing on Sunday.

In fact, Warner Bros.'s prediction of a 27 percent one-day drop is already quite incredible, and this figure is based on the advance box office and the box office trend of the past two days, which is a math problem and basically does not deviate much.

However, the actual single-day box office drop on Sunday was only 21 percent, almost replicating the 18 percent box office drop on the third day of the original premiere of "The Avengers", once again breaking the shackles of mathematical formulas and bringing another surprise.

In the end, "Gravity" earned $39.1 million on Sunday, and the single-day box office data can still rank 11th in the weekend box office history record in the fall season.

The unfair comparison between the single-day box office and the weekend box office, but "gravity" swept across the board, which also more and more sets off the fierceness and strength of this film to create history.

The North American opening weekend grossed $143.6 million.

That's the "Gravity" premiere data, which almost tripled compared to the box office figures initially predicted by the media, and truly showed the domineering power that made the entire market and the entire industry tremble.

In 2013, it ranked second only to "Iron Man 3" at the premiere box office, easily surpassing "Superman: Man of Steel" at $116 million, and furthermore, it entered the top 10 at the premiere box office in film history, temporarily ranking eighth, surpassing the 142 million figure set by "Twilight: Crescent" in 2009.

It can be simply said that such data is also the top work that swept thousands of troops in this year's disappointing summer file.

If you don't make a sound, it's a blockbuster.

The entire film industry is complaining about the loneliness and loneliness of the North American autumn file, Warner Bros. arranged "Gravity" to be officially released in October, neither forward nor backward, neither hot nor cold, commercial films are not commercial films, art films are not art films, it is really unpredictable what the choice is.

But there is no intention to insert willows and willows.

The major film companies have intermittently arranged some commercial films to be released in the autumn file, although they have not been punctured, but everyone knows it, in fact, it means: This is a commercial movie, but there is no confidence to impact the summer file, so put it in the autumn file with weak competitiveness, to see if it can come back to life and integrate the idle market, maybe the blind cat will meet the dead mouse?

Yes, this time it really "touched".

Not only did "Gravity" set an astonishing historical record, increasing the previous record by nearly three times, but it also perpetuated the myth of the Blue Rite's invincibility!

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