From Marilla's words, Jonas has understood the intentions of the Agnelli family.

For a big family like them with tens of billions of their own capital and hundreds of billions of influencers, the failure of one or two investment projects will not hurt their muscles and bones.

It is far more important for them to be able to mature their own heirs as soon as possible than one or two investment projects.

However, the cultivation of talents is definitely not as simple as teaching knowledge in schools.

The maturity of a successful entrepreneur requires the ability to think independently and thoughtfully, and the experience of success or failure.

The cultivation of heirs in an organization that has already formed a framework can only increase their management ability at most, but the Agnelli family has higher expectations for Giovanne.

They took a fancy to Jonas's abilities and even wanted Giovanne to become someone like Jonas.

Then, the best way is to let Giovanne cooperate with Jonas, let Giovanne get out of the framework of the Agnelli family, out of the comfort zone that the family has created for Giovanne, and let him face the baptism of wind and rain directly.

As long as Giovine can mature as soon as possible, it doesn't matter what project he invests in, whether the project succeeds or fails.

Of course, this is only an extreme statement.

From the very beginning when Antonella mentioned the automotive industry, Jonas already understood that they actually wanted Jonas and Giovane to exercise in this industry.

The Agnelli family, the first family in Italy, had a large processing empire, and naturally wanted their heirs to accumulate experience in this area.

In the automotive industry, with the help of the Agnelli family, it is difficult to fail even if you want to.

Hoffman's investment bank now controls more than $4 billion in assets, and in some ways, it is on an equal footing with the Agnelli family.

The strength of capital and the strength of technology combine to form an irresistible force.

Jonas groaned and said: "The current economic level of Huaxia is still very low, and the price of a motorcycle also requires their income for nearly ten years.

In December 83, Huaxia introduced Steyr's technology. In June last year, Huaxia issued a document allowing individuals to buy cars and motorcycles, but for now the population is mainly buying trucks.

We need to cultivate the car market, and at this stage, we even need to use the profits of motorcycle factories to make up for the losses of car factories.

Therefore, although investing in China AMC is not very risky, it definitely requires long-term investment to have returns.

I wanted to invest in this industry, mainly to find a pillar industry for my investment bank, which is more focused on future impact rather than short-term gains.

But Fiat is a business and needs to make a profit to keep it afloat, and at this time, I'm afraid there will be disagreements between us. ”

"When it comes to small car production, there is no other car company in the world that can compete with us, except for Volkswagen," Marilla said. Although the market in China will not be profitable in the short term, Fiat is definitely not a short-sighted company. ”

Jonas shook his head and said, "That's what worries me the most. IMHO, if Fiat does not change its business strategy, it will definitely not be possible to gain a firm foothold in China. ”

At this moment, Hannah, Marilla, and Antonella's eyes all widened in surprise.

Fiat has always been at the forefront of the world in the fields of automotive, aerospace and machining, and the revenue of automobile companies has always accounted for more than 40% of the group's revenue.

And they are car companies alone, in terms of sales, they are currently second only to Volkswagen in Europe and can also rank among the top five in the world.

Jonas said that their cars would not sell in China......

Marilla frowned and thought for a moment before she said, "I would like to hear about it." ”

Jonas has long analysed the pros and cons of cars in various countries, as well as the adaptation of car companies in Europe except Germany.

He organized the language and said: "Europe developed from city-states, small countries, small regions, and narrow roads. So in Europe, small cars are more popular than large cars.

However, China is the most complex country in the world, they have a long history, a splendid civilization, and although they are now backward, their people have a strong sense of national pride and identity, as well as a sense of xenophobia.

Just from the perspective of the automobile consumer market, first of all, they are the same as Armenia, because of the large land and resources, they like large cars.

However, cars are not only big enough to meet their needs, not to mention, they also need to accommodate their consumption levels.

Secondly, influenced by Confucianism, their consumption concept is biased towards moderation.

A car with first-class handling is not as good as a good-looking car in their minds, but a good-looking car is not as good as a magnificent car, a magnificent car is not as good as a cheap car.

How to cater to their consumption philosophy and produce cars that suit them is something that every auto company needs to adjust.

As far as my personal analysis is concerned, German cars are the most suitable for Huaxia's consumption preferences, but German cars are more expensive, so they are not as good as Dongying automobiles.

Then, it will be the Armenian style car, and the Italian car style can say a few supercars, which are completely inconsistent with the consumption concept of China. ”

Marilla asked, "Jonas, this is your personal analysis, how do you prove you right?"

Jonas laughed, "Grandma Marilla, I'm confident in myself. ”

Antonella said: "We can study this problem later, Jonas, you also said that you want to build a motorcycle factory in Huaxia first, and Piaggio has first-class management and technical accumulation. ”

Jonas nodded and said, "Aunt Antonella, even if you don't come to me today, I'll come to you when my integration in Austria is over." ”

"Giovanne told me about it and said you now own nearly 30 percent of KTM. ”

Jonas shook his head and said, "KTM is definitely not a suitable motorcycle for investment in Huaxia, the expensive price and superior performance are not what Huaxia needs today."

I wanted to hold KTM just for the sake of their technology accumulation in the motorcycle industry. ”

Antonella said: "We can do all of this at Piaggio. ”

Jonas laughed, "If I don't even have a KTM, what right am I to talk to you Biaggio?"

Antonella laughed at this, and she squeezed her eyes mischievously. "Not anymore. ”

Jonas asked, "For Giovanne, right?"

"Of course. Although I am divorced from Umberto, Giovanne is still my son. ”

Jonas thought for a moment and said: "Hoffman Investment Bank contributed money, and Piaggio contributed technology and talent to set up a joint-stock company. In the name of this company, go to Huaxia to invest. ”

Antonella said: "Giovanne has to be the main person in charge of this company. ”

Jonas thought for a moment and said, "If it's just this company, you can." But in my plan, there will also be a car company, or even a head office, and the head of this head office can only be Mrs. Santo Domingo. ”

"Jonas, I also know Ursula and I have a lot of trust in her abilities," Marilla said. But this company, Fiat must have a controlling stake. ”

Jonas shook his head and laughed. "Grandma Marilla, Hoffman Investment Bank will definitely not give up a controlling stake. ”

Marilla smiled: "It seems that we still have big differences, but these can be discussed." ”

Jonas said: "Giovanne can become the deputy general manager of the head office, but I will not give up the leadership, this is my bottom line. ”

Marilla asked, "Why are you so insistent? You're just a layman in the automotive industry." ”

"But no one understands the changes in the market in China better than I do, and no one is better suited to take the helm of this company than I am. What's more, within two decades, Hoffman Investment Bank will need a steady stream of income from this pillar industry to reward its partners. ”

Marilla understood and said, "In your heart, investment banking is more important. ”

"Yes, I'm not going to prioritize. ”

"Then I can give Hoffman Investment Bank a higher voting power. ”

Jonas groaned, the conditions were good. Fiat has more equity and Hoffman has more voting rights, and separating the two interests would solve the conflict.

However, knowing that this is a big piece of fat, I want to help them cultivate an heir, and let them make a lot of money, so my heart is unbalanced.

He smiled and asked, "May I ask, how much are you willing to pay in exchange for more equity?"

Marilla said with a little arrogance: "Jani has decided to come up with a car factory in Genoa that will be worth no less than $100 million. ”

Of course, Jonas knew that the car factory in Genoa was probably also an old factory and needed to be replaced.

However, their technical level should not be too backward, and now they are brought to Huaxia, which is definitely advanced technology.

Jonas shook his head and smiled, "Grandma Marilla, do you know how much money and resources I am going to come up with?"

Without waiting for Marilla to answer, Jonas said directly: "I am ready to spend 300 million dollars to control more than 30 factories in the automobile and motorcycle industries.

Then, after the integration, at least half of the factories will be relocated to China. In addition, I am also ready to spend no less than 500 million US dollars to build a complete automobile production line in Huaxia.

From steel smelting to die-casting, forging, parts production and sales, a complete automobile company has been established in Huaxia.

Moreover, this is only the first phase of the plan, and we will continue to invest in the construction of factories in the future, and the investment will only increase. ”

Marilla was not intimidated by Jonas's big breath, she asked with a smile: "You don't seem to know that China does not allow wholly foreign-owned enterprises, and automobile manufacturers will not allow foreign ownership to exceed 50 percent, right?"

Jonas laughed, "Of course I do. The reason why I know and do this is that I want to seize the Huaxia car market. ”

"What about Volkswagen? They have already built factories in China. ”

"If they have been using the model of overseas parts supply and Huaxia assembly, they will never be a threat. ”