In fact, the automotive industry in China is not as closed as Jonas initially thought.

Since 78, it has begun to open, and Volkswagen became the first Western automobile company to cooperate with Huaxia.

Before Volkswagen, Huaxia imported vehicles from the Soviet Union, Eastern Europe, the Czech Republic, Romania and other countries all year round.

Just this month, Peugeot's first Peugeot 505 was assembled in Yangcheng, a luxury car that is far more advanced than Santana.

In the eighties, the Santana was far from being a god car, the Peugeot 505 was.

The French moved their most advanced car to Huaxia, which has a five-speed transmission and can easily run to a speed of 200 per hour.

However, the performance of this car far exceeds that of Santana, but the French are reluctant to only make money for the whole car, they have to import even a screw from France, and the high price of accessories is simply unacceptable.

Eventually, the French paid the price for their arrogance, and after the Peugeot 505 began to have quality problems, the Chinese found that the car could not afford to drive.

And Santana put down his body and only relied on accessories to make a reasonable profit, even if their model was a Passat B2 facelift in the 70s, which had been eliminated by the world's mainstream, but it was sold hot in China.

China in this era is still an era of winning by price.

The Italians are more inflexible than the French, they proudly uphold their own style and never compromise with the market.

Fiat, Europe's second-largest car company, has been declining in sales year by year because it cannot adapt to the needs of China.

They did not consider producing cars that met the needs of Huaxia and simply withdrew from the Huaxia market.

Anyway, in their opinion, Europe and the Americas are enough to make them a lot of money.

Take their luxury brand Lancia, for example, this Italian head of government car has performed well in the world luxury car market, selling more than 200,000 units a year.

But in China, sales are zero. Many Chinese people have not even heard of this brand at all.

The only thing that Italian cars can remember for Chinese people is Ferrari, Lamborghini, Maserati and other luxury sports cars.

In Jonas's opinion, this is the quintessential shaft.

They only think about their own strengths and do not cater to the needs of the market at all.

Now, for the sake of Giovanne, the Agnelli family is willing to take out the Genoa factory that has eliminated production capacity to support their cooperation.

That's a big deal.

However, with this alone, it is impossible for Jonas to take the lion's share and dominate the investment.

According to their usual temper, if they are frustrated in the Chinese market, I am afraid that the first thing they want to think about is to withdraw their capital.

And Jonas invests in the Huaxia auto industry not only to make money, at this time, how to let the other party lead?

With this disagreement, the idea of Jonas working with them faded.

However, this was originally only the first step of cooperation, and now the car company is still nowhere to be seen, and Jonas himself is not ready, on the contrary, the cooperation of motorcycle companies can be directly started.

And this has nothing to do with the Agnelli family.

On the whole, the first contact negotiations were relatively positive.

Marilla and Antonella saw that Jonas had a precise vision and strong execution, compared to the twenty-one-year-old Giovannet, who was far inferior.

But Giovanne was already Agnelli's most outstanding heir, or rather, Giovanne was already a very good young man.

Not Jonasby, of course.

However, since Jonas is so good, having Giovanne work with her more is also a good way to train Giovanne.

When it was half-past eleven, Hannah stood up and finished her cup of coffee. "I'm going to make lunch, Jonas, what do you want to eat at noon?"

Marilla smiled: "I'll help you do it, Fei Lin's craftsmanship is still not comparable to ours." ”

Antonella, a female business elite, did not move at all, and said lazily: "Marilla, I want to eat olives and oyster mushrooms." ”

For this divorced concubine, Marilla smiled happily like she doted on her own daughter: "I promise to let you eat enough." ”

After they left, Jonas asked, "Aunt Antonella, did Giovanne say that you are mainly responsible for the promotion of the Piaggio business jet?"

Antonella nodded and asked, "What, you're interested in buying one too?"

Jonas nodded. "Now that we are expanding our presence in the European region, a small business jet is a perfect fit for our needs. ”

Piaggio business jets are the world's best comprehensive performance of small business jets, they are not only the most fuel-efficient, but also the safest, until the era of Jonas crossing, I have not heard of the Piaggio air crash due to quality reasons.

When the operating cost of an ordinary aircraft reaches tens of thousands of yuan per hour, Piaggio's flight cost has been controlled within a few thousand yuan.

And, with a runway of just one kilometre to take off and land, there are three small airports around Lucerne that can be used as home ports for this aircraft.

Antonella smiled: "If you are interested in buying, ask the company to send us an order, indicating the configuration you want, and I will serve you at the best price." Do you need us to arrange a pilot?"

"Of course you can arrange the best. ”

A Piaggio plane, which now sells for only $2 million, will not put financial pressure on Jonas.

So, when it was time for lunch, Jonas had already made up his mind to buy.

In the afternoon, the three women made an appointment to go hiking together, and they drove into the mountain, and Jonas saw them off, and also got into Plov's car and went to Bill.

Located northwest of the capital city of Bern, Biel has been the centre of Switzerland's watch industry for centuries.

After reorganizing the watch group, Hayek made Biel the headquarters of the Swatch Group.

In '84, the Swatch Group's production of watches, timers, and clocks together exceeded one million pieces.

The Swatch Group has become the world's largest watch group.

However, Hayek's efforts to consolidate the entire watch group with a high debt ratio are now under heavy cash pressure, even though production has increased dramatically, but the debt has also increased.

Jonas had no idea of entering the watch industry, and in later generations, although Swiss watches were unsurpassed in the world, the watch industry was never the pillar industry of Switzerland.

Of the share of Swiss exports, the watch industry accounts for only 5% of Swiss exports.

No. 1 for precious metals and jewelry, Zurich has been one of the world's two largest gold markets.

In second place are pharmaceuticals, which account for around 25 percent of Swiss exports each year.

In third place are nuclear reactors, mechanical accessories, and in fourth place are clocks and accessories.

Too many industries will only make Hoffman Investment Bank the target of public criticism.

It cannot be said that there are no companies in Switzerland that operate across industries, but very few of them.

Many companies will only be engaged in one industry for hundreds of years, and will never cross the line.

Moreover, many hidden champions have been born as a result.

That is, they are not very famous, you have hardly heard of their names, but they use their products every day.

For example, balls and sleeves for ballpoint pens were originally produced by only one company in the world, and that was a Swiss company.

It wasn't until the 70s that the Swiss company licensed the technology to a company in Toei, and there were two companies around the world that could produce ballpoint nibs.

There are also electrification parts suppliers such as ABB, which occupy half of the supply of high-end electrical parts.

There are also cement factories, coffee companies, and Swiss companies that have always been number one in the world.

If you want to Liebherr, many people have never heard of it, but if you want to know that Haier in China has developed, it is to use their technology and know the capabilities of this enterprise.

Taken together, entrepreneurs across industries in Switzerland are not respected.

Because the Swiss have a craftsman spirit, they want to be the most advanced in the industry, the most technologically advanced, not the largest.

On the contrary, after cross-industry, they will think that people are no longer focused and cannot provide the most advanced services.

Therefore, if you build motorcycles to produce air conditioners, and sell drugs to open shopping malls, you will be considered to be not doing your job.

Jonas knew about Swatch's future development, and he wanted to use this shareholder wind to find a long-term project for his investment bank, so he was willing to provide some help to Hayek, who was currently short of funds.

As a banker, this kind of investment without participating in specific operations is still acceptable.

Fifty-seven-year-old Hayek is a very energetic entrepreneur who often works seventeen or eighteen hours a day, all year round.

He is not tall, with a thick build, and a beard with a very individual.

After Yannick's funeral, Jonas had met him at a business reception in Zurich, so there was no strangeness to the two men.

"Jonas, thank you so much for believing in me and for being willing to invest in me at this time. However, I would like to tell you upfront that it is very difficult to see a return on the situation for at least three years. ”

"Uncle Nicholas, since I'm here today, I've certainly considered all these issues. The story of Austria can bring us a good return this year, and Dongying's investment can also bring me a steady stream of income in the coming years.

So for me, it's not about short-term gains, it's about long-term gains. As long as we can agree on the proportion of shares, Hoffmann Investment Bank can become the engine of the Swatch Group's growth. ”

Hayek nodded and said, "I can agree to the 100 million dollar 15 percent share ratio you proposed, but I have one condition. ”

After several years of consolidation, Swatch's total assets are almost a billion dollars.

However, this is based on the fact that nearly 70% of assets are liabilities.

Every year, the Swatch Group is a heavy burden just to repay the bank interest.

Jonas offered to ask for 15 percent of the shares, which was a reasonable offer.

Because Hayek is a relative of the Hoffman family, he did not argue much about the details, but said: "The short-term loan of 45 million yuan of the Swatch Group is about to expire, and the Hoffman Investment Bank wants to help us pay off this debt, but this fund is only a loan, not an investment." ”

Jonas barely thought about it, stretched out his hand and smiled, "Uncle Nicholas, happy cooperation. ”