On the second day after the meeting, under the personal inquiry and communication of Chairman Jinlong, Ludao City quickly agreed to the naming plan of Hailan Group, and the autumn new product launch meeting and conference battle were in full swing in accordance with the direction and strategy of the brand department.

I just heard that Zhang Yang of the marketing department was sick and took a week off, as a veteran employee who has worked in Hailan Group for more than ten years, it is said that this is the first time.

Huang Zhengxin, the brand department, also returned to Ludao City from the south three days later, and had an hour-long meeting with Cui Ning in the Jinlong office.

"Minister Huang, your brand department is a hidden dragon and a crouching tiger, especially young people, this is the future of our Hailan" Yu Jinlong was very happy:

"This time, we named the cooperative hot air balloon event, the municipal government not only did not charge us a penny, but also gave a lot of policy support and convenience, the only requirement is to expand the publicity, the momentum of the tourism festival is to do a good job.

So this time I still want to hear your opinions, in addition to our own new product launch activities, we are also responsible for part of the promotion of the tourism festival, after all, this is the task given to us by the government, and it is also the responsibility of corporate citizens in Ludao City."

"Yu Dong, I came back to Vice Minister Cui Ning to tell me about the matter, thank you for the trust of the group, we will definitely do a good job in the autumn activities, and many details can be innovated"

Huang Zhengxin and Zhang Yang, who are about 40 years old, are definitely not the same kind of people, but people who really want to do things, especially the brand department, which has been pressed by the marketing department for many years.

"Yu Dong, Cui Ning is a young genius, and a genius among geniuses, the first prize of the International Olympiad, composition and other competitions, the winner of the College Student Invention and Creativity Award, he has several invention patents, and he is also the winner of the domestic literature award, and he is also a rookie in the calligraphy industry, including the marathon has run into the top few in the country, it can be said that he is an all-round talent.

The internship is in our group, after entering our Hailan, I gave up a lot of hobbies, and many of the strategic plans of the brand department in the past two years have been done by Vice Minister Cui with the team, and I have a higher level of creativity than me."

Yu Jinlong nodded:

"Minister Huang, I have been concerned about the work of the brand department in recent years, and recently I have also taken a look at some of the plans of your brand department, which won my heart, but I have been too busy in recent years, and I have paid little attention to the front line and programs.

I know very well the contribution of the brand department to the enterprise, Hailan must be your home field in the future, including the fact that you want to go to the southern market as a branch manager, I am also considering, I will understand some of the situation in the southern market, and communicate with the personnel department, but also wait until the end of the autumn conference.

Today we are still talking about the tourism festival, I mean that although the government is only verbally conveyed, but we can't wait to ignore it, the brand department will come up with a plan, and the three of us will go directly to the tourism festival office of the municipal government to report to them.

The tourism festival office is the director of the office named by the Zhangjiarui market, the tourism bureau, the sports bureau, the public security bureau and other sets of teams have participated, at present their propaganda work I have obtained the basic information, you can see, our program must have characteristics, to be brilliant.

I know that the brand department has been very busy recently, and a lot of work can be done to actively cooperate with the marketing department and the activity department, unity is strength, Minister Huang, how many days do you think this plan for the government will take?

"Vice Minister Cui, this is your forte, you said it would take a few days"

"Yu Dong, the plan should not be a problem, I mainly want to know, if the final implementation and implementation, our group, or the municipal government will be responsible"

"This problem" Yu Jinlong thought for a while:

"The government has saved us more than one million cooperation costs, and we are not good at charging with the government, so let the government departments contribute manpower and material resources, and we are responsible for some general control and training work to ensure that all aspects of the work are in place.

After all, the government still has the advantage of mobilizing the grassroots, this time is our service to the government, as long as we do a good job, tomorrow including the beer festival, tourism festival, we can participate in a lot of work, after all, we are a business card of Green Island, to play our leading role"

"Then Yu Dong, next Monday, I will give you the plan directly first, and then you will arrange the time to decide to go to the city government."

"The plan can come out on Monday, right? Then there is no need to be complicated, the brand department will do things, according to the usual level, I am very relieved. On Monday afternoon, after arranging the personnel, we went directly to the city government with the plan to report to the work. ”

A week later, the city government, the tourism festival office, was also full.

"Dear Mayor Zhang Jiarui, leaders, hello everyone.

Since we are an international tourism festival, we have guests from Australia, Europe, the Americas and various Asian countries, coupled with the in-depth cooperation between our high-end products and the government and tourism bureaus, to play the theme of "color".

Therefore, this tourism festival is also based on the theme of color, we have the world's most famous golden beach, as well as red tiles, green trees, blue sea and blue sky, this is a rare travel experience, but also a precious visual enjoyment, we want to make enough color, so that every tourist who comes to Green Island City at first sight feels a strong visual impact, and feels the unique green island style.

From the colors of the buses, to the colors of the sun umbrellas, from the costumes of the volunteers, to the colors of the hot air balloons, every angle is a rare sight.

Since there is a landscape, there must be people who take pictures, therefore, in addition to media collection, we will also organize a centennial photography exhibition, so that photographers from all over the world can understand and photograph Green Island, and bring the beauty of Green Island to the world.

Of course, an important manifestation of color is the different skin colors of people on five continents, so this tourism festival has a special day to travel to the five continents of beach sculpture competitions and exhibitions, with the beach sculpture of world-famous buildings, such as the Eiffel Tower, the Arc de Triomphe, the Louvre, the Great Wall, etc.

However, unlike the general beach sculptures, all our final sculptures will be given different colors through safe and pollution-free pigments, and at the same time, there will be etiquette personnel of Green Island City enterprises and brands next to each beach sculpture, so that they will not appear abrupt, and the brand of our company will be quietly implanted in countless photos.

About 20 representative buildings in the world, you can be served and explained by 20 enterprises, of course, the final number is determined by the number of applications of enterprises, our Hailan Group has booked the Great Wall in advance, I believe that the leaders will not have any opinions."

Mayor Zhang Jiarui laughed "I have no opinion, continue"

"Also, since we play the trump card of color, and play the slogan that Green Island welcomes the whole world and comes to Green Island to see the world, we invite the envoys of various countries to Green Island City, and let the envoys of various countries plant some of the most representative seeds of the five continents, called the Tree of Friendship, or the Flower of Friendship.

Green Island climate and related technical means, the survival and growth of these seeds is not a big problem, and then next spring these seeds can grow and bloom, and in the future, we can even send these trees and flowers to the world's envoys.

At the same time, these trees have also become a friendship bond and bridge between our Green Island City and other countries in the world, and we can also open up a special place in Zhongshan Park to plant the seeds of these five continents and become a unique scenery of Green Island City.

"As an important part of the tourism festival, it is about the attractions in the city, and in the past, the ticket price was increased every time there was a holiday.

In this tourism festival, we suggest that the ticket price of the scenic spot should be as low as possible or even free, and the enterprises in Ludao City will share this part of the ticket cost, so that first of all, more than 2 million citizens of our city will directly become tourists of the tourism festival, increasing tourism income, and at the same time, these tickets are also very good corporate advertising, which can be said to kill multiple birds with one stone.

We are interested in the production and printing of tickets for several important attractions, including the relevant ticket subsidies, which will be responsible for the government accounting."

"There is also about the city's special products, because the international brand of Green Island City in addition to beer, is our sea blue household appliances, so from the perspective of tourism lack of souvenirs, pearl necklaces, sea shells and the like are not of high quality, but also good and bad, did not form a brand.

We suggest starting from the tourism festival to develop tourism products in Ludao City, which are mainly seafood, strict quality standards and unified logos, including well-known enterprises to participate in the development of souvenirs, after all, enterprises have advanced management experience, for product development, team management has advantages.

The screening and release of the first batch of souvenirs were held during the tourism festival at the same time, and the "Green Island Standard" and "Blue Ocean Standard" of a series of products were launched in conjunction with Hailan and other brands, so as to drive new industries with well-known brands and increase consumer confidence, and it was also a collective appearance of the "Green Island Brand Fleet"

"Green Island Standard, Blue Ocean Standard, Green Island Brand Fleet, this is interesting" Mayor Zhang Jiarui nodded frequently.

The meeting decided that Chairman Yu Jinlong would concurrently serve as an advisor to the Tourism Festival, and Minister Huang Zhengxin and Minister Cui Ning would become members of the Organizing Committee of the Tourism Festival.