"As for our IPO campaign, I really have some ideas"

When Zhang Yang heard this, his heart seemed to be hammered again, if it weren't for Chairman Yu's presence, he would speak directly with his level and qualifications, indicating that there was a problem to communicate privately, the meeting was over, and he quickly began to prepare for the next step, what an eventful young man

But now, every sentence of this young man named Cui Ning seems to knock on his heart:

"Since we start from the high-end,Color TV is closely related to color、Vision,So the form of the activity must be high-end、There must be a strong visual experience,At the same time, it can be carried out in many cities across the country,But the people participating must be potential buyers prospective users,And definitely not the migrant workers and the elderly watching in front of the shopping mall,I don't have any discrimination and other meanings in this sentence,Just for our product positioning。

We all know,Green Island City is a famous tourist city in China,There are a lot of people who come to Green Island in September and October,Green Island autumn tourism festival has been side by side with the beer festival,Become a national and internationally renowned tourism festival,This year's tourism festival happens to be in September and October,During our high-end TV listing,According to official data,The number of participants in this year's tourism festival will exceed 300,000 people。

Of course, 300,000 people is not our whole goal, but it must be a good opportunity to promote it.

So I've been wondering if our new product launch event can be combined with the world's most popular tourism festival.

After continuous thinking and in-depth understanding of this year's tourism festival, I really found a point of integration.

This combination of indoor five-star hotel activities that are much higher than Starfish is not only for the media and partners, but also for the public, for a wide range of high-end fashion people, and it is synonymous with making our high-end TVs the most high-end, the most popular and the most enjoyable for young people, because at present, the most high-end and most influential event in our country is held during the Green Sea International Tourism Festival, that is, the hot air balloon experience activity"

Cui Ning paused, looked at the audience focused on the anticipation in Yu Jinlong's eyes, and continued to start his speech:

"As we all know, with the opening of the low altitude of the Dragon Kingdom, hot air balloons have become the most high-end gameplay in the Dragon Kingdom such as parent-child education and fashion experience, and compared with other thrilling sports, it is very safe, and because it is rare, it makes people look forward to it.

The Green Island Tourism Festival invited the world's top hot air balloon teams, hot air balloon teams from Australia, who have carried out hundreds of hot air balloon experience activities around the world, and this time the first stop was chosen in our Green Island.

And according to the market's reflection, we are also preparing to carry out activities in important cities in China, and at the same time, I specifically consulted the organizers of the tourism festival, at present, there is no commercial sponsorship for the hot air balloon experience, and the Australian side is only a contract performance, and all their fees have been paid, and all the title cooperation rights are led by the Green Island Municipal Government.

The Ludao Municipal Government especially welcomes business cooperation, especially large enterprises, to make the reputation of the tourism festival more resounding through various forms, and according to our resources in Ludao City, it is easy to win the naming rights. This is one of them.

Second, the crowd of hot air balloons is very high-end, and it is also the most fashionable group, which is completely the crowd of our high-end TV.

For the participants, it is a symbol of freshness and fashion, but for the 300,000 people of the festival, the hot air balloon is just in line with the brand feeling of the TV in terms of color and visual experience of the sea and sky.

Just imagine,Colorful hot air balloons with our brand logo,It's simply an event customized for new high-end TVs,And it coincides with the current "first-class experience",So I suggest that while the theme of the event remains the same,Our new TV products title sponsor the hot air balloon experience of the tourism festival,Make it the core launch activity of our new products。

For the hot air balloon experience, our participants have a strict requirement that users who have purchased our new products can experience the hot air balloon experience.

At the same time, because we put the hot air balloon experience price is very high, in this way, in fact, our cost has not increased, the new product does not need to be discounted and reduced, and the customer also feels that it has taken a great advantage, which is more suitable than a simple discount, and the desire to buy will naturally increase.

Including experience activities can also give high-quality dealers experience, media experience, such high-end activities will arouse the enthusiasm of dealer partners around the cooperation, as long as the order quantity meets our relevant requirements, our hot air balloon experience activities will go to which city, it can be said that one stone.

In addition, the special hot air balloon can be displayed in major shopping malls and key branches at the same time, in fact, it is to show our sense of color, fashion and high-end positioning, this display is intuitive and quietly so that the word high-end is deeply rooted in the hearts of the people, and also calls on users in various cities to sign up to participate in the hot air balloon experience, so that the activities around the country are more popular, but also give dealers confidence.

With the media strategy mentioned by the marketing department, I personally feel that this listing event will be impressive and can achieve the expected purpose. I'll just talk about this first, and if you have any questions, you can continue to discuss."

Or Wang Wenxuan came out and said a few words, because Minister Zhang Yang no longer knows what to do, with his experience, if this plan is his own, he will simply give himself a score of 120, but unfortunately whether it is thinking or professionalism, he has been far behind by the market.

Wang Wenxuan: "Vice Minister Cui, I don't have a big opinion on the sponsorship of the hot air balloon experience you said, but now it's almost August, and the hot air balloon experience is about to start in September, more than a month, I'm afraid it's too late, and I'm afraid that all preparations are a little hasty."

"You're right, if we organize a hot air balloon experience event, it will take at least half a year of preparation, as well as negotiations, etc., including professional invitations, otherwise it can't be implemented at all.

But the city government has already done the work in front, we are just the title cooperation, a mature game in the name of our brand, equivalent to borrowing a boat to go to sea, the current government side of the work is going very well, all the materials and personnel of the Australian side are ready, we don't have to worry.

With our resources and influence in Green Island City, we deal directly with the government, negotiate cooperation and sign contracts, and there is no problem within a week, as for other materials, as well as printing, market training, etc., we still follow the normal steps, 20 days is enough, that is to say, before the hot air balloon experience event, all the preparations are no problem"

Chairman Yu was very excited, and it can be said that Cui Ning's words made him find the feeling of entrepreneurial planning back then.

Although he is not a professional planner, but he is very aware of what the people want, the factory has produced a batch of unqualified refrigerators in the early days of entrepreneurship, although it can also be put on the market, or as a welfare for employees, but under the proposal of Jiang Lao, the technical staff and the employees of the production line are required to pick up a sledgehammer and smash the refrigerator they produce in front of the factory, which suddenly became the headline of national attention, and also made the newly listed Hailan refrigerator unanimously recognized by the people, thinking that the quality of the enterprise is trustworthy, thus opening the market all of a sudden。

It can be said that for many years, Hailan's corporate style has the shadow of the refrigerator smashing incident, that is, on the basis of the pursuit of quality, dare to think and do, dare to be the first in the world.

And open and close, everything from the user's point of view to think about the problem, to lead the media to create topics and news points together, rather than just relying on advertising to sell and boast, but unfortunately these high-quality assets are not well inherited, especially when new products are launched, they are very dissatisfied. But today, after listening to Cui Ning's cooperation plan for hot air balloons, Yu Jinlong felt that he had found the kind of thing he wanted.

So he spoke:

"I'll take care of the city government and the tourism bureau, and I think the hot air balloon plan is more interesting.

For example, I am a representative high-end consumer group in China, except for the large-scale activities of our company, I rarely watch in front of the shopping mall, not that I don't care about promotion, the main thing is that there are too many people, the user experience is not good, the user experience of high-end products is crucial, especially high-end people need high-end activities, this is the truth.

The hot air balloon experience, I personally feel that it is very high-end, if I take my daughter, I will experience it.

So it's completely consistent with our positioning,There is no problem with the guidance of customers,Plus Vice Minister Cui's genius idea,It is a sense of color,And it is a sense of color in the sky,This feeling is wonderful,It's a match made in heaven with TV,Time is also in time,Let's simply point,Autumn high-end TV new product launch activities,As long as there is no problem with hot air balloon cooperation,Just follow this plan,What do you say"

"Do what Yu Dong said" The brand department, the activity department, and the third-party cooperative company have successively expressed their support, and Zhang Yang, Wang Wenxuan and the marketing department also nodded, "There is no problem in this direction"

"Then let's do it, this autumn event is in charge of the brand department, Xiao Cui, you and Minister Huang are mainly responsible for the overall control, and other departments cooperate"