After making a record at the police station, and then finding a restaurant to have some food, at seven or eight o'clock in the evening, the nightlife in Lingzhou City had not yet started, Cui Ning found a hotel and stayed first.

The hotel is only ten minutes away from the office of the provincial dealer of Lingzhou Hailan, due to cultural, warehousing and historical reasons, Lingzhou has always been the dealer responsibility system, and there is no direct branch of Hailan, and the market of Hailan in Lingzhou has been responsible for the entire dealer for many years.

At the beginning, with the rise of the home appliance industry, the development of Hailan here is also good, but with the rise of many brands in the south, Hailan's market in Lingzhou has entered a bottleneck period.

In the past two years, it has lagged far behind other markets, but this time he is carrying the sword of Shang Fang and can cut first and then play, which has not been passed for a long time in the history of Hailan in recent years, which shows the determination of the board of directors and Chairman Yu Jinlong.

Therefore, Cui Ning knows very well that the burden on his shoulders is heavier, and the first thing to understand the market, including the cancellation of dealers, is a very cumbersome work.

However, Lingzhou City also has a small office of Hailan, with only seven or eight people, responsible for communicating with dealers, including engaging in some basic work in the market, such as participation in some large-scale activities, inspection of large shopping malls and supermarkets, etc., with their cooperation, the company will be established first.

In the next few days, Cui Ning walked all over the streets and alleys of Lingzhou City, including a certain understanding of the media situation and market of competitors, and then went to the police station twice in the middle, and also asked Ding Yimei for a favor.

The next step is to prepare to lay off the dealer, this matter, simple and simple, but complicated and complicated, after all, this dealer is a local in Lingzhou, has been doing business here for decades, and various relationships are intertwined, including the relationship with the shopping mall, the relationship with the media, and the relationship with the government.

Many things can be negotiated and resolved peacefully, otherwise it will be bad for everyone to affect Hailan's brand reputation, let alone what Cui Ning wants.

Hailan is also a leading enterprise in the Longguo appliance industry, but whether it is the terminal image, promotion or public perception, it is surprisingly bad in Lingnan.

These are all things that Cui Ning knew in a few days of century research, and they are even far less influential than in previous years. In addition to the rise of several brands in the south, a big reason lies in the agents, businessmen pursue profits, and for the sake of profits, a big dealer can do everything. Including a lot of shady "small actions".

Cui Ning is a little sad, not only for "Hailan", a household name in the northern city, accumulated more than ten years of brand, but also for the agent inaction, of course, the group also has problems, because the development of the enterprise is too good, do not care about a city and a pool, so give the agent some opportunities to do their own business in the name of the agent.

So, Cui Ning prepared to be an "undercover agent".

The company of Hailan dealers is called "Linglan Commerce", the office building is not far from Tianhe Square, there are only five or six floors of buildings, dealers occupy two floors, including the after-sales service center are here, and the offices of Hailan Lingzhou City are also together, but they are independent offices, that is, they have their own offices.

This time, Cui Ning didn't say hello in advance, and he was not familiar with the dealers and offices here, so he wanted to get to know the dealers in another way.

Linglan Business Reception, 10 a.m.

Cui Ning was dressed in a formal suit, carrying a computer bag, and walked over very seriously.

"Hello, I saw your recruitment advertisement in the supermarket, is it a recruitment planner here?"

The front desk is a small and delicate southern girl, "That...... I guess so, but the boss hasn't come to work yet, so you might have to wait."

"Is it okay for me to go inside and wait?"

"Okay, you can come with me to the conference room and wait."

"Thank you" Cui Ning followed the little girl through the office area and came to a small conference room.

"You're just waiting here, I'll call you when the boss comes."

"Okay, what do you call the boss?"

"It's good to call Mr. Chen"

"Yes, got it"

Cui Ning was in the conference room, combing through some information, Mr. Chen of Linglan Trading is almost 50 years old this year, and he first did smuggling business in Hainan and Shantou, including smuggling household appliances and cars.

At that time, the "inverted master" refers to a group of people like Mr. Chen, including the later "92 faction", that is, around 1992, they began to test the waters of the market boldly, with government relations as the background, and then have brains, dare to think and dare to do, create demand with the market as the core, or rely on intuition, information asymmetry into the best business opportunity.

Of course, this is related to the southern patrol of a great man in the spring of 1992, and there is a special song about the story of this great man, which sings the yearning of the people of the Dragon Kingdom for a happy life:

1992 year

It's spring again

There was an old man

Write a psalm on the shores of the South Sea in the Dragon Kingdom

There is a rolling spring tide between heaven and earth

Raise the mighty sails on the journey

The spring breeze blows green in the East China

The spring rain moistened the Chinese hometown......

Then, although Chen is not a leader in the "92 faction", he is not as good as several large real estate businessmen who later went north, such as Feng Lun, Pan 10 billion, etc., but after all, Chen Zong is also a hero of the times, and he made a fortune.

Started to be an agent, and he also opened several large supermarkets, and he is very familiar with the format of the home appliance market, and is one of the most successful businessmen in Lingzhou City, which is one of the reasons why he was able to win the Hailan agent in the first place.

What's more, Mr. Chen has half of the northern blood, his father is a southerner, his mother is a northerner, he is bold, loves to make friends, and once made Hailan prosperous, I don't know if it's because of age or what, Hailan's performance in recent years has been too bad.

Especially after learning about the market for a few days, I want to remove the dealer as soon as possible, but I can't eat hot tofu in a hurry, let alone verify the information I have, which is very important for future development.

I don't know if Mr. Chen never came, or the little girl at the front desk forgot about herself, until it was almost noon, and Cui Ning, who had been waiting for more than an hour, was told to go to Mr. Chen's office to meet Mr. Chen.

Mr. Chen has a big belly, and at first glance he looks like a successful businessman's body and temperament, took Cui Ning's resume, looked at it briefly for two minutes, and then spoke:

"Xiao Cui, are you from the north?

"Yes, Mr. Chen"

"Have been planning for the home appliance industry?"

"Yes, I've been doing it for seven or eight years"

"What cases have you done?"

"I used to be in an advertising company, and I participated in the listing planning, large-scale activities and market research of many home appliances.

"Don't look at it first, it's noon soon, our company is mainly engaged in Hailan brand home appliances, Hailan you know, big brand, the whole Lingzhou is our company is responsible, there are thousands of large shopping malls, supermarkets and wholesale stores.

The nature of our work in the south and the north is different, they are all very pragmatic, we have to go to various stores, and then understand the channel information, and we have to manage the promoters, which is very hard."

Cui Ning is naturally not a stupid person, as soon as he heard it, he understood that this was looking for a tally clerk in the name of planning, and he had to look at the plan, this job could be done as long as he was a college student, it seems that Mr. Chen is really a standard capitalist, and recruitment is so artistic.

"Mr. Chen, I am a child from a rural area, and I am not afraid of hardship, but I don't know what level of salary"

"Wages are naturally based on performance, one person manages dozens of channels, the more you sell, the higher the income, for young people, this is the fairest, everything speaks with strength, haha we southerners are very pragmatic"

"Planners also get performance pay," Cui Ning thought for a while, "When can I go to work?"

"You go through the formalities with Nana at the front desk, and then say okay first, if you don't work for a month, you won't be paid."

"Okay, Mr. Chen"

Cui Ning quickly completed the formalities and became a planner of the agent "Linglan Commerce" in Hailan Lingzhou City, which is actually a sales assistant, or tally clerk.

With a basic salary of 2,000 yuan a month plus commission, I have to run more than a dozen supermarkets every day, many supermarkets are not in Lingzhou City, and it takes a few hours to take a bus or a long distance, but Cui Ning is just going to go to various regions to understand the market, which can be regarded as a crooked fight.

And just a week after entering the Linglan trade, Cui Ning confirmed his judgment.