Chapter 0015 Revoke the dealer Mr. Chen turned his face
Cui Ning's entry into "Linglan Commerce" itself is just to verify some facts.
During Minister Huang Zhengxin's market research, although Mr. Chen has made sufficient arrangements, Minister Huang Zhengxin has roughly made some judgments, so the first thing Cui Ning did when he came to Lingzhou this time was to confirm the facts and implement the matter of the group headquarters canceling the dealers.
After all, a big dealer has cooperated for many years, and the revocation is not something that can be done in a day or two, and there are still many affairs to deal with in the future.
As a tally clerk, the work is very hard, Cui Ning's main job is to go to various supermarkets to see the terminals, including the promotion personnel.
On the third day of entering Linglan Commerce, Cui Ning went to some cities around Lingnan alone, and today he is going to a large private shopping mall in Guancheng, located in Humen, which is a city that records the events of the Dragon Kingdom, and more than 150 years ago, the city was lit with a raging fire, and it also burned the blood of a nation.
Today, Humen is one of the largest electronic industry cities and garment manufacturing bases in the Dragon Kingdom, and Hangcheng and Wencheng in the south of the Yangtze River support the manufacturing backbone of the Dragon Kingdom.
Of course, in the early 90s, these cities were also made for the sake of manufacturing, and the quality of the products was a mess, including counterfeiting world famous brands, and for a while, leather shoes, leather clothes, household appliances, etc. in these cities became street rats.
Later, a minister of the Dragon Kingdom had a pair of leather shoes in a certain city, but as soon as he returned to the Dragon City, that is, after wearing them for less than two or three days, the shoes were degummed and fell off, which did not look good at all. This incident naturally made headlines in the media, and it also became an introduction for the Dragon Kingdom to start governing the market.
"Since capital came into the world, from head to toe. Blood and filth drip from every pore", the principle of capital does not belong only to the dragon kingdom, but in Western society, more than 100 years have passed, those who sell black slaves by steamship, those who drive civilians out of their land with shotguns, those who would rather dump milk than give it to farmers......
It's all written into history, but it's as if it never happened. It's just that the reform and opening up of the Dragon Kingdom was too late, and these examples of manufacturing counterfeit goods, polluting the environment and infringing intellectual property rights became a prelude to a great commercial boom.
In the 20 years or so of the market economy, the Dragon Kingdom has gone through the road of a hundred years of Western society, and naturally a group of enterprises and entrepreneurs who are truly brave and mainstay have been born.
This shopping mall in Humen was opened by a local businessman, and it is larger than the supermarket opened by the world giant Wal-Mart, which can be said to be the largest shopping mall in the local area, which is the characteristic of Lingnan Province.
With the real local tyrants, as well as the vast land, compared to the city of Longdu, whether it is Humen, or Zhencheng, etc., the unique location determines the value of the land, many farmers because of the relocation of the village to live a well-off life, and the best of them have become the real sense of the "tyrant" and "manor owner".
Since the reform and opening up of the Eastern Dragon Kingdom for 20 years, some cities near the national border have quickly become nouveau riche by relying on government demolition, then do business, accumulate massive wealth, and then become local overlord-level entrepreneurs, including Mr. Chen of Lingnan Commerce.
This shopping mall in Guancheng has various relationships and cooperation with Mr. Chen, but as the most well-known brand in China, Hailan's products are placed in a corner, and the promoter is sitting and chatting on the side, watching Cui Ning come over, completely without initiative, and there is no awareness of introducing products and services to customers.
"Excuse me, what is the price of Hailan's air conditioners?" After turning around, a few minutes later, in order to know more about the facts, Cui Ning opened his mouth.
"Hailan's products are just a few, old models, you still buy the "Aix" produced in Ningcheng, the same quality as Hailan, the price is low, Hailan's products are also assembled in Ningcheng, all the same"
"Are you a promoter from Aix or from Hailan," Cui Ning was surprised.
"I'm a promoter in a shopping mall" The promoter still looks like he doesn't care, "Besides, Aix and Hailan are both agents in our Lingnan, and the service is the same, you can rest assured"
"You are so amazing, even the agent knows it" Cui Ning in order to confirm his information, rarely praised the promoter, "beautiful and smart, the performance must be good, if the company purchases can be discounted?"
As soon as he heard that it was a big customer, the promoter finally had some motivation, "Anyway, you buy Aix, I'll apply for a discount for you, Hailan and Aix are both a big boss in Lingzhou, it seems to be called Chen's general agent, but he has registered two companies, so the service is the same"
"Oh, I see, is the quality of Hailan really the same as other brands?
"Anyway, it's almost the same, the main thing is that Hailan has no advertising in our Lingnan, Aix has invested a lot of advertisements in the past two years, so everyone recognizes Aix, doesn't the brand still rely on advertising?
"This makes sense," Cui Ning nodded, "Are you from the mall, or a promoter of an agent?"
"I am from the shopping mall, you can rest assured, you are absolutely assured of the quality of the Aix I recommend to you, do you see how big our shopping mall is? It is one of the largest shopping malls in the country, and you can rest assured of the quality service."
"Well, I saw it, then you give me a business card first, and I'll discuss it with the boss"
Leaving the mall, Cui Ning did not take the car, and walked alone on the streets of Guancheng, his heart fluctuated.
The group gives Linglan a lot of policies every year, including TV, outdoor and other advertising costs, including the cost of large-scale activities, but Mr. Chen used the cost as a promotional fee for various reasons, of course, it is related to the marketing department's consistent love for promotion, which is a manifestation of the disease of large enterprises, but these problems cannot be changed by Cui Ning overnight.
However, the revocation of the distributor in Lingnan Province is Cui Ning's important work, according to the information and information in hand, Mr. Chen not only did not carry out promotion, but also violated the contract, and privately set up another company to operate Ningcheng's Aix brand, and at the same time did not care about the brand of Hailan, and did not arrange advertising fees and promotion personnel.
In this way, Hailan can only become more and more marginalized in Lingnan, the market performance in recent years has been very revealing, and after a short telephone communication with the chairman, as well as expressing his opinions, he has won the recognition and support of the chairman, and Cui Ning is ready to start acting.
But when Cui Ning had a showdown with Mr. Chen about the information he knew, he still didn't expect Mr. Chen's reaction to be so big.
"What, you're from the Hailan Group? Do you want to cancel the dealer?
"The fax will come soon, a lot of work needs your cooperation, of course, including your promotion and advertising expenses, I need to see your account book, should be returned to the group, when the time comes, you need to settle, including you operate similar products of other companies privately, the contract has clear provisions, and there may be liquidated damages at that time, I hope Mr. Chen can actively cooperate"
"Refund?breach of contract?What are you kidding?" Mr. Chen stared at the unsmiling young man:
"At the beginning, you took the initiative to talk to me about cooperation, how many goods have I sold to you in the past few years? Hundreds of millions of dollars, right? Including your office has been working with me for the past few years, have I ever received your rent? As for the similar products you mentioned, it was my wife's company, and it had nothing to do with me."
"Mr. Chen, don't worry, don't be angry, we should pay the rent of the office in recent years, and we will pay you according to the market price, but the promotion and advertising fees you should refund still have to be refunded, as for the breach of contract, I and the group headquarters have also said hello, as long as you transfer the current inventory of products to us, let's get together and disperse, after all, the transaction is not lovely, we don't want to affect each other's feelings for many years"
"Feelings, do you still know feelings?" Mr. Chen patted the table vigorously, "That's it, I and the finance have to take stock first, and you come back in three days, let's talk about the follow-up things, including how to hand over the accounts and inventory, I'm going to go out now, you feel free"
As he spoke, Mr. Chen slammed the door with his bag and walked out of his office.