The Spring Festival Gala is of great significance to the Chinese people, and its importance is self-evident, and the public service advertisements in it are even more important than the program list, involving political tasks.

In a very dignified conference room.

"Good~"

Several people looked at the "chopsticks" public service announcement played on the curtain in front of the conference room, and when the advertisement was finished, almost all of them applauded excitedly, one of them applauded very hard, and one of them was full of displeasure.

Among them, his face was flushed, and he applauded Xu Fei's father, Xu Yang, executive deputy director of the Central Propaganda Department, who was about 50 years old, and the unhappy face was Tang Botao, deputy director of the State Administration of Radio, Film and Television, who targeted Tianyu.

Because the public service advertisement shot by Tianyu is really awesome, people have nothing to say, when the vote was raised, watching everyone raise their hands to agree that the "chopsticks" public service advertisement filmed by Tianyu would enter the Spring Festival Gala, Tang Botao could only reluctantly raise his hand to agree.

Parallel world, 2017 1.18, 10 days before the Spring Festival, this time by the Central Propaganda Department and the Central Cultural Office, the State Administration of Radio, Film and Television, CCTV jointly collected the "Chinese Cultural Heritage" public service advertisement, and finally produced by Tianyu Media "Chopsticks" is the best, and has become a public service advertisement that will be broadcast in the Spring Festival Gala, and the public service advertisement of "Chopsticks" has been broadcast on major TV stations in advance on 1.18, warming up for the Spring Festival Gala~

Evening.

A lot of people sit in front of the TV.

"Husband, give me the remote control, I want to see the mango station!"

"Wait a minute, finish reading this advertisement~"

"What's so nice about advertising, aren't you the most annoying about advertising?"

～～～

On TV, it is showing the plot of Jiamusi Dongsheng. When Wang Fugui's mother and son embraced each other, the man also quieted down, this advertisement was very powerful!

Especially when the little couple played by Zhao Bin and Luo Xue came out, the little couple in front of the TV was deeply moved.

The man said: "Wife, I haven't made much money with me all these years, so I've suffered you......"

The woman pouted and snorted, "It's good to know, so you have to work hard...... Husband, we want a baby, right?"

"Hmmm......"

……

When the whole public service announcement ended, when words such as "enlightenment", "inheritance", "reason", "care", "missing", "good neighborliness" and "staying together" appeared, many people were moved.

"Damn, CCTV is awesome this time, this advertisement is much better than the previous advertisement! Who shot this advertisement? I am so tearful when I see it. ”

"It's not easy to shoot this advertisement! I've run a lot of places! It seems that CCTV has really worked hard this time. ”

"Wow! This public service advertisement is really public welfare, pure public welfare! Okay, good, it's rare to have an advertisement without advertising...... I have to give CCTV a thumbs up!"

"I'm like I know who made it. ”

However, the next moment, countless people were stunned.

In the bottom right corner of the rearmost part of the ad:

Script: Luo Tian

Photo: Zhao Bin

Produced by Tianyu Media

"Damn, this Luo Tian can't be that music genius, music magician, right? No wonder Luo Tian has disappeared for so long without a new song, and it turned out to be a cross-border advertisement?"

The outside world is commenting, and of course there are trolls on the Internet, but this time, they really can't spray it! People do public service advertisements, that is, pure public welfare, and the quality is not to mention good, and it is also very touching! Although some people criticize Luo Tian for his reputation, they are also drowned in the tide.

There are still many people who don't know about Luo Tian at all, but after watching this advertisement, they all went out of their way to check it.

Online.

I'm Bubble Tea: "I want to go home, I miss my parents...... And my boyfriend, I really miss you!"

A sword broke the sky: "I have to go home this Spring Festival, and I can't stay outside." ”

I am a fish plate noodle: "If you can be happy and stable in this life, who wants to be displaced? I have decided, this time I will go home for the Chinese New Year, and I will stay at home." Where, it's not comfortable at home!"

The end is not alone: "If I had gone home earlier, if I hadn't insisted on coming out, maybe my life would have been different." Lao Tzu is gone, and labor and management have to go home......"

That day.

Tianyu Media suddenly became famous.

Luo Tian was busy with the company's affairs before, and the star ranking fell out of the second line, but now because of the "chopsticks" public service announcement, he has been able to return to the ranks of second-tier stars.

To be honest, there are still many people in China who don't know Luo Tian at all, and they only went to find this name because they watched this advertisement. I don't know if I don't check this, I was shocked when I checked it, those people never thought that Luo Tian was still a singer. And he is also the founder of Tiantian Technology, which has Tiantian Music Network, Tianyu Media, and even the most popular TT live broadcast at present.

Dragon 15345: "Road to Powder...... , Luo Tian told me that the crossover is so toneful, the song is well written, and even an advertising script is written so well, it's awesome!"

"I need to denounce the level of journalists in our city, a figure like Luo Tian, who almost does not appear on the news board in our city, is too unscientific." This is simply an idol of my generation! ”

Jin Tuo: "Hey, sure enough, you don't need to explain your awesome life, you can write a public service advertisement of this grade, no matter how you evaluate it on the Internet, I'm skeptical anyway." Also, who is the girl who plays a pregnant woman in it......?

In addition to Luo Tian, Luo Xue and Zhao Bin, photographers who play pregnant women, have also entered the public's field of vision.

Ling Hao, he also saw this advertisement. When he saw that the photographer was Zhao Bin, his face turned green! Obviously, it was an advertisement he shot with Zhao Bin, but because he chose a reward of 500,000 yuan, and did not appear on the photographer, Ling Hao himself thought that as a great director, how could he appear in the photographic name of an advertising film, but now it seems that he is too short-sighted.

Ling Hao wanted to cry without tears, but he thought that he would have 500,000 yuan soon, and he could buy something for the second elder with the money, and he would be in a much better mood for a good year.

Legal and News Client News: A public service advertisement will be inserted in the Spring Festival Gala - "Chopsticks".

Many people left messages on Weibo and Moments saying that when they saw this advertisement, they couldn't help but burst into tears, and they couldn't say why they just felt a kind of déjà vu warmth between this clip.

"Chopsticks" uses chopsticks as the emotional carrier, stringing together scenes such as the old house in Xiguan in Guangdong, the modern family in Changning in Shanghai, the Hakka tulou in Yongding in Fujian, the Dongsheng farm in Jiamusi in Heilongjiang, and the Xuanhan village in Sichuan, describing the life emotions and plots of the Spring Festival of Chinese, carrying the unique traditions and virtues of China, calling on everyone to cherish every reunion with family, relatives and friends, and promoting the culture of sharing, gratitude, courtesy, filial piety and other Chinese cultures inherited for thousands of years. The warmth and creative experience behind "a pair of chopsticks". There are a total of eight stories in "Chopsticks", each representing eight different cultural sustenances and emotional expectations.

Story 1: Enlightenment

In the first story, the white-haired grandfather uses chopsticks dipped in different flavors of juice to feed his grandson, which are sour, sweet, bitter, and spicy, just like the same life. This little chopsticks inspired the casual baby, telling him that life is fickle, and there are always all kinds of sweets and bitters to taste in the world, but the only thing that remains unchanged is the mood of grandpa who loves him.

The director team worked hard to shoot this short 8-second shot. Because you can't control a baby's emotions, if you want him to laugh, you must pick out the sweetest taste for him, fruit juice, honey, sugar water have all been tried, and finally the child will smile brightly.

Story 2: Inheritance

In front of the 2-year-old child, her mother took out a pair of small chopsticks and taught her to learn to eat with chopsticks, over and over again. Mother with a pair of chopsticks to inherit is a hope, although reluctant to let the child grow up, but after all, to teach her to face the ups and downs of life independently, without the mother can also live a wonderful life.

Before filming this story, the director team went to kindergartens all over the country in order to find the kind of child who "can't use chopsticks but knows how to hold chopsticks", and chose this girl among more than 700 children who applied for the draft. When filming in the hotel, no one could figure out her emotions, and finally the director team took out her favorite "braised pork" to let the little girl face the camera with peace of mind.

Story 3: Ming Li

At the dinner table, Dad stopped the child from picking up chopsticks and picking up the vegetables first, telling him to "let Grandpa eat first". A pair of chopsticks allows children to understand the most respectable character of the source of Chinese civilization - Ming Li. Respect and humility for the elderly are the common family style of Chinese.

Behind every successful commercial is always a cute child, and this 3-year-old boy didn't eat a bite of food in the afternoon to shoot this commercial, and it took 7 or 8 hours to shoot it successfully. I believe that when he grows up, the tradition of Mingli will become his deep-rooted values.

Story 4: Love

In the kitchen, my mother uses chopsticks to prepare all kinds of delicacies, waiting for the wandering wanderer to come home for the New Year. This proud Chinese mother wants her son to taste the taste that can only be eaten at home.

Story 5: Missing

In Chinatown, the United States, a white-haired old man set up two chopsticks on the table of the Eight Immortals, in order to comfort his deceased relatives.

Story 6: Watch

In the rental house, a courier who came home from work took out a pair of small chopsticks that were not delicate as a gift and gave the new life in his wife's womb that had not yet been born.

Story 7: Good neighborliness

In the village, Uncle Wang, a lonely left-behind old man, couldn't help but feel a little lost when he looked at the neighbor's family full of relatives and friends, and when he was about to turn around and go back to the house, the neighbor warmly greeted him for a reunion dinner. "Many people, more pairs of chopsticks!" A pair of chopsticks was added to the dining table, and Uncle Wang added a lot of warmth to his heart.

Uncle Wang said that he grew up eating hundreds of meals when he was a child, and he once experienced this kind of warm and touching family era. He hopes that this society can give more care to the left-behind elderly, and bring back the innocent and simple care that Chinese society has lost through small chopsticks.

Story 8: Gratitude

In the courtyard, a large family was having a reunion dinner, and the grandmother carefully placed the treasured new chopsticks. The grandson took the dish and sent it to his grandmother's mouth to show his love.

A pair of chopsticks carries the emotions of the Chinese for thousands of years. See the big and know the small things, let the strong Chinese flavor inherited by chopsticks continue to move you and me, and let this love and care accompany everyone's life.

……