Everyday Technology.

"Feifei, are you going to see if Zhao Bin is coming over again?"

It was almost evening, and I heard Zhao Bin say that the public service announcement had been filmed, and Luo Tian and He Jiacheng were still waiting anxiously in the office.

"Boss, I'm back, and the task you assigned has been successfully completed......"

Looking at Zhao Bin with a dusty face, Luo Tian hurriedly stepped forward, patted Zhao Bin's shoulder, and praised: "I knew you wouldn't let me down, hard work." ”

Zhao Bin smiled: "It's not hard, it's not hard~"

Of course, Luo Tian knows that Zhao Bin is very hard, how many places do you have to run for this public service advertisement, as the designer of advertising copy, can you not know!

He Jiacheng couldn't help but run to Zhao Bin's side and asked, "Director Zhao, what are you shooting, hurry up and take a look!" He Jiacheng is in a hurry, this time is really important to Tianyu, he is the president of Tianyu, of course he knows that the advertising copy was written by Luo Tian, and he also read it, and I think it's very good, but the final effect, I also want to see how Zhao Bin shoots?

Twenty minutes later.

In the office, He Jiacheng looked excited, while the secretary Xia Feifei's eyes flashed, and Luo Tian frowned slightly!

"Great, with this public service announcement, our Tianyu Media will definitely be selected for the Spring Festival Gala. He Jiacheng said excitedly.

"It's a little bit close! No, the script has to add a plot......" Luo Tian thought for a moment and said softly.

Everyone was stunned and looked at Luo Tian in surprise.

Xia Feifei said: "Boss, this is not good, your requirements are too high, right?"

Luo Tian is a person who picks flaws, and knows that this is an opportunity for Tianyu, and he cannot afford to lose, so he resolutely said: "It must be added." ”

"Boss, how do you want to add it, you say~" Zhao Bin asked without the slightest complaint.

……

PSA is a kind of non-profit advertising that serves the public, and its core appeal is to convey the mainstream culture and values of society. In 2013, CCTV inserted public service advertisements for the first time in the Spring Festival Gala of the Year of the Snake, and judging from the audience's response at the time, the insertion was very successful. Inserting public service advertisements in the Spring Festival Gala can achieve a more significant communication effect due to the high ratings and wide audience participation.

Public service advertising is a kind of advertising communication activities that provide services for public welfare actions and public welfare undertakings, the purpose of which is to promote the ideology, moral concepts and behavioral norms that are conducive to social harmony and development, the production of public service advertisements should follow the political principles, advocacy principles and emotional principles, CCTV's annual Spring Festival Gala public service advertisements not only reflect the social phenomena at that time, but also convey the ideological and political concepts of the times, advocating people to practice truth, goodness and beauty, and attach the concept to emotion, thus causing widespread resonance.

Therefore, CCTV's public service advertisements every year are extremely important political tasks.

CCTV Advertising Group.

Team leader Zhuang Dexian is angry.

"Look at you, you can't shoot an advertisement. Creativity, what I need is creativity. Look at what you've left for me? How many of them can be used? Okay, there are a few that are okay, but there are no bright spots, no flashes! Are all so many works mediocre?"

Someone complained: "Team leader, you can't blame us! This is a public service advertisement, and we don't give money, so people can't spend a lot of money to help us shoot it! Moreover, those who don't care about money are very purposeful and want to advertise themselves." We can't accept this kind of request!"

Zhuang Dexian scolded: "You talk a lot." ”

Seeing that the time is about to reach the Spring Festival, and there is no decent public service announcement, the atmosphere of the whole working group is depressed, and suddenly a girl screams "ah".

"What's your name?"

Zhuang Dexian said angrily.

"Team leader, come and see! ”

However, everyone else smiled bitterly, and some even quipped: "Sister Xiaoqin, I've heard you say this sentence dozens of times, and my ears are calloused!"

Qin Qin said aggrievedly: "This time it's really good, I don't believe you came to see it." ”

Zhuang Dexian shrugged his shoulders and said, "Forget it, just watch it...... If it's not good, I'll deduct your year-end bonus......"

……

The video opens, and the word "chopsticks" appears on the black screen.

Everyone immediately hehe...... Chopsticks? Your sister, this is a public service advertisement! Why are you talking to me about chopsticks, sure enough, this Qin Qin girl's vision is really bad!

Even Zhuang Dexian didn't have the heart to look at it, this didn't meet the requirements at all.

However, the shot goes like this.

Xiguan, a certain family.

An old grandfather is holding his grandson, who has just turned one, and is teasing.

On the side, the gray-haired grandmother teased, "Wait a minute, grandma will cook for you to eat, okay?"

The grandfather replied to his grandson, "Yes, yes!"

On the table, the grandfather is holding an off-white chopstick, dipped in a little vinegar, and is sending it to his grandson's mouth.

"Yo Yo ...... Delicious, delicious?"

After about twenty seconds of teasing, the word "enlightenment" was displayed on the screen.

Zhuang Dexian shook his head slightly and said, "The shooting technique is good, but it's average!"

The others nodded their heads as well, which really didn't stand out.

This is followed by the second shot.

Magic capital, Changning.

"Eat Chinese New Year's Eve Rice......"

A young couple with their daughter.

Mom was talking in the Demon Capital, "Mom taught you to eat with chopsticks today, okay?"

The little girl nodded, but picked up the spoon, and everyone smiled slightly, saying that the child is so young, how can you teach you.

However, in the video, the mother takes the spoon away and says, "You can't use a soup spoon ......"

The little girl tried it twice, and said with a crying voice: "I can't clip it...... Rice ......"

Mother: "Take the chopsticks like this, hold the ......"

Little Girl: 'Not good...... I can't clip it...... What to do?'

The little girl was already about to cry, and she began to rub her eyes and wipe her tears.

Dad: "Baby, let's try again, it's okay......"

Then, the mother held the little girl's hand with one hand, taught her to pick up vegetables, and said in her mouth: "We are Chinese people, and Chinese people can use chopsticks, do you know?"

As a result, the little girl finally picked up a piece of braised pork.

Mom and Dad immediately applauded happily and encouraged.

……

Then, two more words were displayed on the screen - "inheritance".

Seeing this, Zhuang Dexian's footsteps that he wanted to move back again, and commented lightly: "Although it is a very ordinary life, it is really good...... Well, it does have something to do with the legacy......"

Act III.

Fujian, Yongding.

This scene is filmed in the tulou of Yongding, Fujian.

This is a traditional Hakka county, the scene of a reunion dinner on Chinese New Year's Eve.

The first shot is to wash the chopsticks by the water, the traditional "chopsticks" technique.

Tulou people, every family put up lights, set off firecrackers, children from every family are playing, and finally gather around several tables, ready to eat Chinese New Year's Eve reunion dinner. The naughty Hakka child, who couldn't stand the hunger, looked left and right, and secretly picked up the chopsticks, wanting to grab the first clip. The mother gently stopped the child and taught the child not to do this, to let the grandparents clip first, and to know how to respect the old and humble. The last shot fell on the "chopsticks" again.

Then, the words "Ming Li" appeared on the screen.

Seeing this, some people couldn't help but say: "Oh! This advertisement seems to be okay, at least people have gone to Yongding to shoot." ”

Act IV,

That is, Jiamusi, Dongsheng, Zhao Bin and Ling Hao filmed the most difficult place.

In the shot, a young man walks in the snow with a large bag on his back...... The first thing I said when I got home was "Mom, I'm back, I haven't been back for three years, I miss you to death." ”

This scene is all about true feelings, which is very natural and empathetic.

The scene of the deep love between mother and son, even Zhuang Dexian couldn't help but be surprised when he saw it, he nodded and said, "Well!

The next shots are all on chopsticks, stirring eggs, frying ...... In the picture, Wang Fugui uses chopsticks to pick up braised pork.

At this time, the word "care" appears on the screen.

Act V.

Next, there's San Francisco's Chinatown.

A very cultured old man, as soon as he finished talking to his granddaughter, he walked to a spiritual tablet at home, put incense, and put tribute and chopsticks.

The old man said in a hoarse voice, "Dad, Mom...... It's the New Year, and I'm greeting you for the New Year. ”

On the screen, mark the label "missing".

Act VI.

Sichuan, Xuanhan.

In rural areas, three generations of a family live together. At the door, Lao Wang was alone and lonely. In the end, Lao Wang was pulled into the house by the neighbor opposite.

The neighbor's aunt said, "Lao Wang, what are you polite about?

This one is about "good neighborliness."

Act VII.

Well, there was no such scene originally, this was after Luo Tian watched Zhao Bin's filming, he asked for additional filming, and the actor was Zhao Bin and Luo Tian's cousin Luo Xue.

Luo Xue plays a pregnant woman who is cooking in a somewhat crowded small house.

Zhao Bin played a courier, it was already dark, and he was still riding an electric car on the road to deliver couriers.

When Zhao Bin entered the door, Luo Xue greeted him.

Luo Xue: "The dishes are all ready." ”

Zhao Bin was a little honest, and smirked: "There are a lot of things today......

At the small dinner table, Zhao Bin carefully took out a small gift from his pocket. Luo Xue took a look, but it was a pair of very small chopsticks, and then Luo Xue smiled to herself, touched Zhao Bin's head and said, "Fool ......"

Zhao Bin gently stroked Luo Xue's big belly, gazed affectionately and said, "In two months, I will be a father." ”

This scene is about "staying together......

The last scene, in the courtyard of the capital, is about gratitude.

Eight scenes were then played, and the eight scenes were replayed one by one.

A line of words is displayed.

"Carrying the emotions of China for thousands of years...... Gusto...... Happiness Chinese Flavor ......"

……

When the whole advertisement is over, the whole room is silent.

Qin Qin blushed and said weakly: "Team leader, is it okay? If not, I'll delete it?"

"You dare? You dare to move and try? Why don't you go to heaven?"

Zhuang Dexian immediately reprimanded.

Everyone was speechless, and you didn't say anything at first. How can it be dropped at this time, and I can't bear it?

Zhuang Dexian said excitedly: "That's it, that's it." Who, who did this advertisement? Awesome...... Look at people, this is called public service advertising. Look at you, what did you show me before?"

"Your sister, it's nothing, right?"

A group of people gathered around, muttering to themselves, but still staring at the screen that was gradually darkening.

Someone sighed: "It's beautiful, I want to watch it again." ”

"My tears are about to fall. ”

"That little couple is so happy! Although they live in a very small house and don't even have a decent table, they shoot really well!"

Qin Qin said weakly again: "Team leader, this advertisement is ...... Filmed by Tianyu Media, a subsidiary of Tiantian Technology Company. ”

"Well, check if there are any bad reviews about this company, and if everything is OK, hand over this commercial. ”

……