A class is not only patriotic education, but also the re-popularization of brand marketing knowledge, as well as the process of sorting out and understanding creativity.

Before hearing Cui Ning's idea, almost all employees also thought about the function, efficacy and how to persuade consumers to increase trust, after all, what can health care products say without function? All products on the market are to say a function to the gods, in order to focus on the target customers, and then tear open a hole in the market.

However, Cui Ning's theory jumped out of the product and function itself, starting from the large market demand and consumption scenarios, and thinking about the problem from the perspective of human nature and society, so that the employees present suddenly realized, and since then they have more thinking about creativity, and are no longer led by the nose by the enterprise, but walk in the forefront of planning.

As for how much each person understands, how much they gain, it depends on everyone's talent and hard work, and the degree of intentions.

And don't despise "sales", don't be misled by the so-called modern theory, is the first lesson for all employees, because whether it is a university classroom, or from every company and peers, they all raise "marketing" high, and "do business" and sales are extremely basic, Cui Ning used a lesson, with history and decades of facts, to plant a seed in everyone's heart, that is, the so-called modern management and brand, which is nothing more than the word people's hearts.

More importantly, Cui Ning passed on to everyone the ability to "think independently", never be bound by the so-called "theorists and authorities", but to discover the truth in the bits and pieces of life, and then use heart and wisdom to light up the sun of creativity.

As for the origin of the strategy of "gift-giving", Cui Ning did not shy away from telling everyone that it comes from life, and he will not give gifts, and then had a conversation with an elder, and then the concept of "gift-giving products" was born, and then it happened to be given (in fact, sold to) Brain Bakin.

"If Brain Bakerin occupies this market, it will be at least a billion or more per year, and if a series of products are released, there will be more," Cui Ning said:

"But other health care products will also follow, such as mature gift products, ejiao, American ginseng, etc., gift packaging can also quickly be recognized by the market, so this market will soon turn from a social phenomenon into a commercial war"

"But in fact, many products are not suitable for the positioning of gifts, so we have to create from other angles, but I still think that creativity really needs talent," said Wang Ruolan from the media department.

"For example, products like Coku Cola and Phoenix Cola can also focus on the concept of gift-giving during the Spring Festival, but I think channel ability, brand influence, employee quality, and service ability are all very important, so our traditional business, including some traditional products, is destined to compete with big brands."

Cui Ning nodded:

"It makes sense, and it makes sense, a person who planted three acres of land to sell watermelons, no matter how he tells the story, and sells his habits to a sky-high price of ten yuan a pound in time, and can't sell some brands of canned watermelon juice, which is an essential problem, which is the original intention of the enterprise.

The traditional business and trading in our dragon country is nothing more than to support the family and live and work in peace and contentment, but the scale and competitiveness pursued by modern enterprises in the West are completely different, so the business model is completely different.

However, once a watermelon grower has a super large scale, including the deep processing of watermelon, cold chain transportation, and the creation of its own watermelon base, and the local government to build the brand of watermelon, it will go to another level, that is, scale, branding and capital intervention, it needs a professional team to plan and lead.

I often say that many enterprises do not lack Zhang Fei, especially entrepreneurial teams, Zhang Fei, Guan Yu and Zhao Yun are not lacking, but what is often lacking is Zhuge Liang, so Zhang Fei is Zhuge Liang's envoy, once the enterprise reaches a certain scale, fighting in modern business, it is very terrifying.

Some time ago, there was a company called Qingning Company, after the Spring Festival, we poached our employees, digging our customers, and the company behind the nunnery used Zhang Fei as Zhuge Liang, and now the result is clear to everyone.

Of course, there is a hidden problem in Wang Ruolan's problem, that is, the upgrading of traditional products and how to adapt to modern life, which is why our catering companies can't do KFC in the West, because there is really no standardization, lack of management personnel and chain management experience, this is a fact, we have to admit the gap.

But we are very good at learning, so we must have confidence in the market, I believe that many of our traditional industries will also have new ideas and inventions, to create some new brands"

Ji Ziyu nodded again and again when she heard this, and said:

"There is really such an industry, we met such a company in Lingnan, it is a traditional herbal tea company, the registered address is Hong Kong Island, called Hongdao Enterprise, they put the traditional street selling a few cents and a few dollars of herbal tea, made into cans, after countless failures in the middle, now the product has no problem, and is also looking for partners.

Their boss has some business dealings with our family, including us providing traditional herbs and some important plants in our products, so I think I can also talk to them about cooperation, after all, your ideas will definitely help them a lot."

Cui Ning clasped his fists and saluted:

"Look, chatting and chatting with one more intended customer, just hand it over to Manager Su, show them the previous cases, and then you can meet in Longdu or Lingzhou, and you can also do it on Hong Kong Island."

"I'll arrange it first," Ji Ziyu said, "They are modern enterprises, but the brand of the right to use the formula they purchased is called Huang Laoji, which is a century-old brand, and then produces canned herbal tea, which is very delicious, scientifically processed, and not bitter, but it still has the effect of removing fire, which is healthier than the so-called cola."

It is a joy to hold meetings and communicate with employees, and it is even more joyful to see everyone grow.

After the meeting, Xiang Yuzhen happened to come to Cui Ning, so Cui Ning, Xiang Yuzhen, Wan Xinglong, Ji Ziyu, Long Yi, and Long Da got together for the first time, and then Long Yi and Long Da had to ask Sister Su to come too, so they added Su Ruoqing, and several people had dinner together.

In Longdu, the warm and cold season, the best way for friends to gather is to eat hot pot, and it is a charcoal copper pot, this company called Donglai Shun has a history of nearly 100 years, located in the head office of the new Dong'an, there have been a number of national leaders, leaders and leaders of the banquet of the heads of state of other countries, including the store has countless celebrities in the group photo, you can see the charm of traditional food.

"It is said that the hot pot was invented by Genghis Khan," Wan Xinglong said, "but recently I have also learned from Cui Ning's skeptical spirit and am skeptical about it."

"The unearthed cultural relics prove that there was a hot pot in the Zhou Dynasty," Cui Ning said, "that is, it is a tripod vessel, there were clay pots in the Warring States Period, and there are many records in the Song Dynasty, including paintings, and in the recipe of Lin Hong's "Mountain Family Qing Offering" in the Southern Song Dynasty, there is an introduction to eating hot pot with friends. It can only be said that Genghis Khan is too great, maybe he brought hot pot to the world, so everyone thinks that the Yuan Dynasty and the nomads invented hot pot"

"Brother Cui Ning, you are really a supercomputer" Long Yi said, "Actually, I also want to learn some business knowledge from you, after all, after we and Long Da become adults, in addition to investment, we must also have our own business, including thinking about creating our own brand"

"If you have time, come to the company to play" Cui Ning warmly invited, "You look at Yu Zhen, you have often come to the company to read information recently, and you can give me advice"

Xiang Yuzhen snorted, pretending to be angry and said:

"Hmph, the company training didn't tell me, I lost a good opportunity to learn, and I have to talk about it alone another day"

"Actually, there is a video" Cui Ning said, "Because new employees will be recruited, I don't have to repeat it, so let Xu Tiantian give the video, you can ask her for a video to watch"

"That's pretty much it," Xiang Yuzhen said, "But there's been a lot of things in the company lately, and I feel a little hot, so it's okay to eat hot pot."

Ji Ziyu smiled, put a box of drinks on the table, and said:

"Cui Ning, this is what I said about Huang Laoji, you see that the packaging is not bad, herbal tea, itself is to go to the fire, I have a box in the car, I asked the driver to bring it just now, Xiang Yuzhen, you can drink more, this product is good for preventing fire"

Cui Ning's eyes lit up, opened a can for Xiang Yuzhen, handed it to her, and said:

"From the perspective of planning and creativity, Huang Laoji is simply a perfect match for eating hot pot, including watching football and summer barbecue, this product is more interesting than Coke."

"The taste is also good, there is no obvious medicinal smell, but there is a faint aroma" Xiang Yuzhen said, "Where to sell? I can always keep some in summer."

Long Yi also opened it for Su Ruoqing, handed it to Sister Su, and then drank a can with Long Da and nodded:

"It tastes really good, and it is said that it is not good to drink too much coke, this is our national quintessence, if it is planned, this product will be very powerful"

"Then it's up to Mr. Cui to think of a way, the boss and I have a good relationship," Ji Ziyu said, "and the formulas used are all top-notch, and the quality is absolutely fine."

"This taste plus the saying of going to the fire, there will definitely be a market" Su Ruoqing also tasted a few sips shallowly, and said, "The sour plum soup and freshly squeezed juice that you eat and drink in the hot pot may not be as good as the quality of this product, and I read the recipe, I dare not say that it is fire, but there is still a certain reason to prevent fire."

"You have all forgotten, what Mr. Cui just said, don't get entangled with the function itself, think out of it," Wan Xinglong said, "But I believe that Cui Ning must have his whimsical ideas"

Cui Ning also tasted this product and nodded:

"This is not *, so the planning ideas may be different, or when the time comes, let's talk about it when we meet with the company, the task now is to eat, I said that I was hungry all afternoon, mutton, fat beef, belly, shrimp slippery"

"Beautiful girls want to eat vegetables, chrysanthemum, spinach, lotus root, ......"

"You can have some potatoes, sweet potatoes, green bamboo shoots, mushrooms and fungus, Sister Yuzhen, it is said that this is healthier"

"You can have some wide noodles, konjac, magnolia slices and bean sprouts, I and Longda like to eat"

"Yams, leeks, oysters and black beans are a must-have for a married man."