Sales of Phoenix Cola have stabilized, and the enthusiasm of distributors has made this product a mainstream cola product in the market again, but Cui Ning is well aware of the historical mission of this product. Including Director Yang and others, after seeing the reaction in the market and completing the new mission of a generation, some are ready to retire, and some are looking forward to the new mission according to the instructions of Cui Ning and others.

After all, Cui Ning has won trust and respect through a series of his own practices, and has accumulated a group of talents in all aspects of enterprise management.

And Extraordinary Coke has become Cui Ning's next mission product, responsible for sniping at Liangle, and then establishing Longguo's own Coke brand.

Coupled with "Huang Laoji", a product that makes Cui Ning quite excited, the beverage market of Longguo, after all, will set off a bloody storm, of course, such competition is good for the country and the market.

Cui Ning also through Ji Ziyu's relationship, first bought hundreds of boxes of "Huang Laoji", and then put them in the company, so that employees can work overtime to drink, establish feelings, after all, the spring of the Dragon Kingdom is dry, and the free drink makes the employees first like this product, with emotional planning, in order to give more attention to the product, and inject more enthusiasm.

Cui Ning's next preparation is Xiaobao's Mr. Du's visit to the company.

After all, it is Xiang Yuzhen's mother, and Aunt Huang's company can't lose face to the elders, and it must reflect the strength of the company.

Mr. Du is actually not the founder of Xiaobao, but in the early nineties, when Xiaobao was not doing well and faced challenges, he became the director of the company, and boldly reformed, so that the company got the opportunity for development, and SOD honey as a civilian product, won the recognition of the market.

Cui Ning is confident in himself and the strength of the company, including previous cases and understanding of the industry, which is not a problem.

So when facing Mr. Du, Cui Ning was very relaxed, took Mr. Du and his entourage to visit the company, and then briefly introduced the company, expressing his attitude and desire to cooperate.

Mr. Du, who has just participated in Longdu Study*, still has a trace of officialdom temperament, as Party A, but also with a little pickiness and Party A's sense of superiority.

"We want to make high-end products, I don't know if Mr. Cui has any ideas?" Mr. Du asked.

Cui Ning was stunned for a moment, and asked rhetorically:

"I'm sorry, Mr. Du, how high-end is this high-end you are talking about? Is it a high price, including packaging, design and brand, do you have to reposition?"

Mr. Du thought for a while and said:

"Learning the spirit of the central government, the new century to forge ahead, to *, so I think the price of our products is too low, and the quality is not worse than international brands, and the recent products have just been certified by the Meiguo FDA, so I think, I want to build the product into a world-class brand, such as the product that sells for five yuan now, I am ready to repackage the design, the price is three hundred, five hundred, and even learn from Lancôme and Chanel, sell to more than one thousand, what do you think?"

In the face of such a brand-new information, Cui Ning will simply digest it, obviously Aunt Huang has just learned this information, and inserted two sentences:

"This is Mr. Du's recent idea, and it has not yet been implemented, but Mr. Cui, you can talk about your understanding of the product and brand."

Cui Ning nodded and said:

"I have always felt that the price of building Xiaobao into a national brand in the true sense of the word may not be high, but we have a huge population base and market capacity, as well as the profits that can also maintain the survival and development of the enterprise, plus the role of advertising, we are in the township and even county market, is the standard brand.

However, if it is according to Mr. Du's meaning, it is not impossible to make a world-class brand and raise prices, but it is estimated that a new brand will be used, which is not suitable for the brand Xiaobao.

After all, price reduction and popularization are simple, but from the popularization to the height of luxury goods, there are few cases in the history of marketing in the world, so I personally think it is debatable. ”

Mr. Du smiled and said:

"It is precisely because of the difficulty that we find a professional company to cooperate, the brand of Hailan is doing well, and Chairman Yu is also the idol of our entrepreneurs. But the high-end brand is still occupied by European and Oriental companies, which is the sadness of our brand, and the same is true of the daily chemical industry, so I want to break this situation and be a pioneer."

Huaxia says:

"Mr. Du, we all understand what you mean, but to be a world-class brand, it should be related to sales, such as to enter the overseas market, or to build a branch overseas, but if it is only for the domestic market, as long as it is stronger and bigger, it is also a strong brand, and our current market positioning, international brands will not compete with us, so this is equivalent to us monopolizing a small piece of the market cake, so the development is not also good?"

"Young man, I used to think that small profits and quick turnover is the magic weapon of enterprise development, I have said many times, I sell this 100 bottles, even if I say that a bottle earns 100 yuan, isn't it 10,000 yuan, I sell 10,000 bottles, I earn 20 yuan a bottle, I can also earn 200,000 yuan, and finally I form the total value of profits, the absolute value is still high" Mr. Du sighed slightly and continued:

"But I still don't take into account the cost of logistics, warehousing, transportation, employee wages and other costs, in fact, if our products can buy a few hundred dollars a bottle, hundreds of millions of sales per year, to feed the current workers, it is very easy, plus international brands although will not produce low-cost products, but consumers are also upgrading, including rural consumers, also began to like international brands, you go to see the shampoo, are Jiebao and United Ewha Blossom, this is the market signal and alarm bell"

Cui Ning nodded deeply:

"Mr. Du, this is a challenge, a severe challenge, but I personally suggest that Xiaobao's civilian products and strategies should not be lost, as for high-end products, we will set up a special project team to track and plan, otherwise I am worried that the high will not be low, and even the current market will be lost. ”

Mr. Du patted the table and suddenly looked in the direction of Su Ruoqing:

"Manager Su, then tell me, will you buy our cosmetics for a few yuan, or if our price is a few hundred yuan, you would rather buy an international brand than choose our brand?"

Su Ruoqing was suddenly named, a little surprised, looked at Cui Ning, and said:

"Mr. Du, in fact, I rarely use cosmetics, but I have our products at home, and I use a little in winter, and the effect is really good.

However, I don't recommend that the product must be at a high price, that is an international brand, Coke is sold for one or two yuan, it is still the world's first brand, more well-known and more popular than hundreds of yuan of liquor, so I think the price does not mean that the brand is not high-end, whether it is the only factor that is influential, I think if our price is consistent with the international brand, if it is the beginning of this pricing, I have no opinion.

But if the price is suddenly raised now, saying that it is a formula upgrade, international certification or something, I will not buy it, and I think the original market of hundreds of millions of dollars will also be lost, and it also involves the enthusiasm of the marketing personnel, because I am the marketing staff, suddenly the price is raised, and then the market changes greatly, the income will definitely be affected, and the impact on the enterprise should also be huge, I hope Mr. Du also takes this into account"

Mr. Du kept looking at Su Ruoqing, and then nodded:

"Our manager Su is really born beautiful, and he rarely uses cosmetics, but what he said is quite reasonable, Mr. Cui, there is a hidden dragon and a crouching tiger in your company, today I put forward an idea, including joint ventures with foreign brands, what do you think?"

Hearing such a very sensitive topic, Cui Ning hurriedly asked:

"Is there a foreign-funded enterprise that is already negotiating? Or is it just Mr. Du's personal thoughts? After all, it is a welfare enterprise, and once the joint venture involves the interests of many families, it is more complicated."

"I've been thinking about how to make the company bigger," Mr. Du said, "We are hundreds of millions a year, or too small, if you can use foreign funds, experience, channels, you can go abroad, first internationalization, after all, we have obtained the Meiguo FDA, including the certification of the Oriental country"

"Last year, I went to Panda, Vitality 28, Tianfu Cola and other companies," Cui Ning briefly talked about his visits to several companies, saying:

"Especially in the daily chemical industry, as long as the joint venture or acquisition, it is the point of no return, without any exceptions, you see Panda, Megajing, Longhua toothpaste, Shuermei, etc., as well as the memories of two generations of children's noodles, have become history, Mr. Du, I am really afraid that Xiaobao will also become the next Megajing, the next little nurse"

"It still depends on the conditions of cooperation" Mr. Du said with a smile, "After all, I have some experience, and when I talk about cooperation, I will be cautious, but Mr. Huang, this is just some of my personal thoughts, after returning to the company, don't spread such information first"

Aunt Huang smiled:

"At present, our company's profits, including the overall business situation, are still good, and this time I mainly want to see what aspects can reach cooperation. It is also the first time for me to come to Mr. Cui's company, which is really much bigger than I imagined, and the customers I serve are all large enterprises and successful enterprises, so I think there are many opportunities for cooperation, the key is that we have to communicate more, Mr. Du, don't you say?"

"Mr. Huang introduced, we must strengthen cooperation," Mr. Du said, "but to go high-end this idea, you must think more, if once successful, the next ten years, I will lead the daily chemical market, so everyone bothered more"

Seeing off Mr. Du and his entourage, Cui Ning held a small meeting in the conference room.

"I think Mr. Du thinks too much, and I haven't thought about how to cooperate, just like the Mr. Huang we first contacted, it is Mr. Huang of Ona, and I feel a little lost," Huaxia said.

"It's not just getting lost" Cui Ning naturally felt more deeply, including the feeling of the other party's magnetic field, and said, "An enterprise with annual sales of hundreds of millions and profits of tens of millions of dollars, or a welfare enterprise, whether it is scale or efficiency, is really good, as long as you follow the path of civilianization, it is not a problem to live as a long-lived enterprise."

But the problem now is that the entrepreneur's self-aggrandizement, according to my understanding, Du always wants to make his business bigger and his own influence bigger. In fact, Xiaobao's current talent, capital and the overall situation of the company are in the domestic market and the international market, and there is no opportunity.

There is also the problem of high-end and high price, everyone knows that it is a false proposition, and he can always adhere to this point of view, proving that he is not satisfied with the current product, which is what I am most worried about."

Su Ruoqing blushed and said:

"He kept looking at me in the middle, and I felt embarrassed, but I really rarely use cosmetics, so Mr. Cui, is this customer still with me?"

"Hang it, maybe he will contact you, doesn't he want your phone" Cui Ning thought about it:

"In the future, I will give you a number for official business, including that you can answer, and other colleagues in the market development department will occasionally answer it, so that customers will know that it is the company number. As for your personal number, don't give it to customers, and avoid being harassed for no reason."