Stepping out of the taxi, Gavin Hunter trotted along the street, all the way forward, but only after passing an intersection, his footsteps couldn't help but stop, and he looked at the scene in front of him in amazement, the bustling crowd on both sides of the road was really too turbulent and lively, not the kind of premiere or Oscar ceremony excitement, but ...... It's a big carnival.

A little girl with a marshmallow rides on her father's neck, chirping and eating food with her face dipped in pink cotton wool, and a little boy wielding a black samurai lightsaber and a superhuman red shawl and a few friends rampaging through the streets......

Two lovers on the side of the road who painted themselves green successfully dressed up as Shrek and Fiona, and passers-by asked to take pictures with them......

Gavin froze in place, his eyes full of astonishment, and in a trance, he thought he had come to the wrong place. It's not Highland North Street, it's Universal Studios, or Disney. The dense crowd in front of me, looking at it roughly, there are at least five hundred or six hundred, or even more.

The next moment, loud and cheerful music came from the streets, and a group of staff members dressed in doll costumes appeared in the crowd and began to dance, while also beckoning the ...... on both sides Tourists join in the dance and the carnival atmosphere spreads through the streets.

Now it can be confirmed that this is the scene of the premiere of "Madagascar 3". Because those dolls are all classic characters from "Madagascar", as well as various images from other famous animation works of DreamWorks.

Before leaving, Gavin had heard that Paramount and Warner Bros. were ready to compete today, not to mention the reporters, and even the major Hollywood studios were paying close attention to the public relations strategies and publicity plans of the two major studios to see if they were worth learning from.

Two days ago, the editorial office of "American Weekly" was still chattering about Warner Bros., Twentieth Century Fox, and Paramount in this super schedule, and I don't know who will have the last laugh;

But when he actually arrived at the scene, Gavin realized that professional knowledge limited his imagination -

Halfway to the east side of Hollywood Boulevard, Paramount has cordoned off three blocks and used the hotels, shops and street-level homes on either side to transform the site into an amusement park with trampolines, bouncy castles, slides and swimming pools.

Gavin was stunned by just a glimpse of the entire amusement park, with its colorful colors, colorful paints, and adorable inflatable dolls, Paramount brought all the animation elements of DreamWorks to the street, and even saw the toothless boy from the 2010 hit animation "How to Train Your Dragon" perched on top of a tall building.

"Damn it. Gavin's exclamation popped up involuntarily, Paramount is really a bloody investment, and this premiere may cost eight figures.

I recalled in my mind that the voice cast of DreamWorks' previous cartoons, if DreamWorks boss Jeffrey Katzenberg spoke out and called on these top superstars to attend, then today's premiere would definitely be star-studded, and even last night's "Prometheus" couldn't compare.

Now, the pressure on the "Edge of Tomorrow" is great.

Gavin couldn't help but smile wryly, unless Lan Li used his personal relationship to invite Steven Spielberg and Tom Hanks to appear, otherwise in terms of topics, it is estimated that it will be difficult to overshadow the limelight of "Madagascar 3" - DreamWorks completed the split in 2004, and the film department led by Steven and the animation department led by Jeffrey belong to different owners.

Without entering the premiere of "Madagascar 3", Gavin walked along the left-hand side of the street, all the way straight to the west, but only 500 meters of the street, after reaching the end, turned right, and then entered a completely different world.

A group of soldiers in military uniforms and armed guns scattered in all corners of the line of sight, seemingly on a vigilant patrol, and across the street, two platoons of soldiers lined up in a neat phalanx, an instructor-like non-commissioned officer giving a lecture, and behind him was a dark green tent with sandbags piled up in front.

What is even more exaggerated is that it was originally an open ordinary street, but at this time it was covered with a black roof, and the whole street became a black tunnel, standing outside, nothing could be seen; at the entrance of the tunnel, a security check was set up, just like the security check of the airport customs, four metal inspection gates, each door was equipped with soldiers, and professional inspectors.

Such a scene is as if it is not the scene of a movie premiere, but a real military base or something.

The change of painting style was so fast, so different that Gavin couldn't help but be stunned. Looking back, you can see that at the end of the street, a stupid donkey and a few noisy penguins are spinning in circles, and a few children are giggling around the donkeys and penguins, laughing and laughing.

"Get in line, please obey the order, join the line!Don't mess around, don't run around!" A stern voice interrupted Gavin's thoughts, "Hey, this gentleman, please get in the line and be tested, or else please leave the scene immediately!

"Poof", Gavin immediately thought of reality: This is Warner Bros. issuing a warning, right? Treat Paramount and Twentieth Century Fox as enemies, refuse to be spied by spies, and then go under full martial law? Of course, everyone knows that this is just a premiere gimmick, but Gavin has to admit that Warner Bros. has a different approach, reflects reality, and fits the movie, which is really ingenious.

Gavin didn't hesitate any longer, walked up quickly, joined the group, and then turned to ask, "Are there any taboos, what need to be checked, is there anything that can't be carried?"

"Yes, didn't you see the explanation next to it?" a young girl standing in front of Gavin, extremely excited, her voice slightly distorted, "No dolls, no pink, no balloons, no horseback riding, no whales and sharks to watch the movie......"

Gavin blinked, then burst into laughter, "What if you're wearing something pink, like a T-shirt?"

"There!" the girl gestured to the corner, and then she could see a group of girls in pink dresses, giggling and standing next to the dark green tent, everyone with a big smile on their faces, laughing, "God! am I really going to do this?" "Oh, this t-shirt is nice, I like it! is it free?"

Beside them was a long table with a variety of T-shirts, jackets, trousers, hats and other movie merchandise.

The reporter's sense of smell was immediately activated, and Gavin walked forward quickly, and then saw the various peripheral products on it, and even the handsome armor. Just by looking at it, Gavin was ready to buy—

These peripheral products are not simple assembly line products. Every item has been carefully designed.

For example, the T-shirt is not just printed with a blue portrait or a movie poster, but written in an artistic font, with the phrases "This is not the first time", "There is no courage without fear", "This is just killing", "The end of reincarnation, the eternity of time...... Then, on the back of the T-shirt, in the palm-sized space behind the neck, it is written, "Edge of Tomorrow", which proves to be the periphery of the movie.

Even if you go out as a normal daily wear, you don't have any problems, and when you meet like-minded partners, it becomes a secret password between each other. This is simply a dream periphery for every sci-fi otaku.

"All of this is free?" asked Gavin curiously.

"Yes. The staff member standing behind the long table replied with a smile, "After changing clothes, the audience can wear them straight away, and the only requirement is to take a photo and post it on their Facebook or Instagram." ”

"What about the others? I mean, the audience without the pink costumes?" Gavin asked.

"There is a souvenir shop inside. The staff gestured to where the black tunnel was.

"What? And a souvenir shop?" Gavin almost dislocated his jaw, he had never heard of a souvenir shop above a movie premiere after all this time of rolling around in Hollywood.

The staff replied with a smile again, "Yes, just for this week, from today until Sunday." The souvenir shop is located in the lobby of the Chinese Theater, and you can see it once you enter. ”

All of these memorabilia were designed by Eaton Dormer, the royal costume stylist of Ranley Hall, in collaboration with Ranley, Jennifer and the rest of the film actors. For example, the font on these T-shirts is the corresponding character in the movie, and then the actor who plays it writes it himself. The staff expertly explained.

Gavin didn't have time to speak, and there was a scream behind him, "Ahhh

Blue Rite Hall.

Gavin couldn't help but start to get excited, "You mean, these are limited editions, and you won't be able to buy them after this weekend?"

"Yes. The staff replied in the affirmative, "Next, the crew will go to several other cities to promote, but only Los Angeles has this batch of peripherals." It is sold until Sunday, after which it will not be produced again. This is what Lanli and Eaton are asking for. ”

"Jesus Christ!" Gavin exclaimed, "I, uh, I'd better get back in line right now." With that, Gavin hurried back to the tail of the line and began to line up in anticipation.

This kind of summer file is really interesting.