"Welcome to the world of the future. ”

After passing the metal detector and entering the black tunnel, Gavin began to look at it with infinite curiosity, and the whole tunnel was bustling with people, but unbelievably, there was no noise, no noise, only soft chatter, and the faint restlessness made the blood begin to boil quietly.

The whole black tunnel is divided into two parts, above and under the feet are endless stars, thousands of broken stars spread out like a vast galaxy, and the stars under the feet are like gurgling streams, flowing slowly, and on the left and right sides are fluorescent green developments, and you can see the skeletons of skeletons colliding in a crowded manner—

Obviously, these skeletons are themselves.

As a result, some fun-loving viewers began to play, simulating the animation of skeleton fights, with one move and one style, and many viewers gathered next to them stopped and began to watch.

Gavin is a layman and doesn't know much about high-tech projects, but he knows that the scientific and technological components of this black tunnel are not cheap, nor are they definitely expensive, at least not as expensive as imagined, but in the eyes of the audience, such an experiential effect and such a visual effect burst out with incredible shock.

There is no harm without contrast.

In contrast, Paramount next door suddenly fell behind. Although the theme of the garden party carnival is indeed eye-catching, and coincides with the family style and children's orientation of "Madagascar 3", it is lackluster in terms of innovation, topic effect and discussion value.

Warner Bros.'s black tunnel, completely beating Paramount, and even last night's "Prometheus" got badly cheesy—

Last night, the premiere of Twentieth Century Fox could only be described as a mediocre and lacked highlights, they moved all the alien models in the "Alien" series to the red carpet, and set up a model of the alien nest to be placed on the site for tours, and with the appeal of Ridley Scott, James Cameron and David Fincher, the two directors who directed the second and third parts of the series respectively, both appeared.

Just twenty hours ago, the premiere of "Prometheus" was one of the most innovative, topical, and hotly discussed of this year's summer schedule, but now it is overshadowed by the premiere of "Edge of Tomorrow." It's not just high-tech, it's not just innovation, there's the next scene:

Walking to the end of the tunnel, Gavin noticed that the three streets from south to north, north to south, and west to east were all made into the same environment and result, but the details were different, the passage on the left, with volcanic magma surging under his feet and lightning and thunder overhead, and the passage directly opposite, with the roaring sea under his feet and planetary explosions overhead.

Finally, three streets converge at the intersection, and when you exit the exit, you can see Hollywood Boulevard in front of you, which completely changes its appearance.

Resisting the urge to go around and walk through both passages, Gavin refocused on his job and walked out of the passage, revealing a completely different world—

In the center is a red carpet about a single lane wide, and the streets on both sides are full of rubble, building wreckage, and scrapped cars, completely like the ruins of war, and even the facades of the buildings on both sides are hung with corresponding curtains, covering the buildings and creating the appearance of a battlefield.

Heavily armed soldiers were patrolling the ruins, surrounded by a bustling crowd, but all the soldiers had serious expressions and sharp eyes, and did not slack off in the slightest, and the solemnity and gloom of the war gradually spread, so that the crowd of onlookers had to distance themselves a little.

At the end of the red carpet, a broken robot lies on the ground, as if it has just been destroyed.

Viewers who have seen the trailer for Edge of Tomorrow will immediately recognize that this is the Alpha of the movie, a powerful alien, and its body is stacked with fragments of helicopters and tanks, and a group of soldiers are waiting. There was no railing next to the model, and the curious spectators walked straight inside - the soldiers did not stop them.

At this moment, everyone immediately became lively, and they all stepped forward to take a look, and even some of them were bold, climbed up the model, drilled into Alpha's head, and curiously observed all the details.

What does this mean? This shows that the model is a real gun, and it really does what it looks like in the movie, and a lot of money is spent to create a real alpha. It can stand the test.

This is the battlefield of the "Edge of Tomorrow", the real battlefield, the scene of a future apocalypse, the scene after a bloody battle. So, those soldiers are always on patrol, so the black tunnel is a space-time tunnel, and so, the seemingly chaotic premiere scene is unexpectedly in line with the theme.

Not only the three black tunnels, but all the soldiers are extras, showing enough dedication to always maintain the apocalyptic state in the background of the "Edge of Tomorrow" story, which also makes the atmosphere of the scene more and more realistic.

Warner Bros. has truly moved the battlefield of the future to Hollywood Boulevard.

In Hollywood, everyone knows that Warner Bros. is a big deal, investing more than $150 million in works every year, and Warner Bros. is also investing in small-budget comedies and small-budget horror works that Universal Pictures invests in, but the proportion is very small. Their marketing strategy is to get what you pay for, and complete the market with super blockbusters.

In the first decade of the twenty-first century, Warner Bros. achieved brilliant success and deservedly became the number one giant crocodile in Hollywood.

However, after entering the second decade, after the end of the two series of "Harry Potter" and "Batman Prequel", in the face of the menacing Disney, after the acquisition of Marvel, Pixar and Lucasfilm, Disney has become a top boss enough to compete with Warner. Next, the competition between the two companies is bound to become the main theme.

But, before today, Gavin had just had an idea, and he never really felt it. Until now.

This premiere will cost at least $20 million or more. Gavin was just a layman, judging by his own experience, and he couldn't do it accurately, but he could be sure that Warner Bros. definitely didn't mean to be soft-

Everyone thinks that "Edge of Tomorrow" is a work that is despised, and the publicity weight is never as good as "Batman Prequel: The Dark Knight Rises", and it has also crashed into the super schedule, which is almost no different from suicide. Now it seems that such an idea can be overturned.

Gavin stood on the red carpet, a little at a loss, such an experience is really rare, and in desperation, he could only call out to a soldier, "Excuse me, where is the reporter's interview area?" Facing the battlefield, Gavin felt a little stupid when he asked this question.

"Feel free to stay anywhere. "However, when the soldiers are ready to play, they are advised to leave the middle passage, and if it is a journalist, there is a temporary shelter area in front of them, where they can gather." ”

Obviously, it was a fully open premiere with no separation between the red carpet and the audience. Bold, that's bold. Although it is said that pulling up a barrier does not stop the avid audience at all, at least it draws a boundary. Now, even that line is gone, truly interpreting the chaos of the end of the world to the extreme.

However, Gavin believes that if the audience really gets out of control, these soldiers must be tasked with maintaining order. Still, Warner Bros.' marketing strategy is admirable.

Looking up, you can see the inflatable model of Toothless sitting on top of a tall building at the end of the street. Inexplicably, Gavin felt full of joy.

"Hey, Gavin!" "Hey, Gavin!" greeted his companions, who were familiar to him, Eli Wallach, a Seattle Post reporter and a big supporter of Blue Rites, "I knew you were here." ”

Tonight, two premieres on Hollywood Boulevard are unveiled at the same time, which means that every media outlet, every journalist, and even every actor, they must choose. Because they can't be on two occasions at the same time, they can only choose one or the other.

In terms of connections alone, "Madagascar 3" has completely exploded "Edge of Tomorrow".

In the voice lineup, in addition to Ben Stiller, Chris Rock, David Humer (David-Schimmer), Jessica Chastain and others, as well as Will Smith's wife Jada Pinkett-Smith (Jada-Pinkett-Smith), plus a group of bigwigs from DreamWorks, there is definitely no shortage of stars on the red carpet.

Although "Edge of Tomorrow" producer Frank Marshall is a big name in the industry, with close personal friendships with David Fincher, Steven Spielberg, Martin Scorsese and others, "Prometheus" and "Madagascar 3" are definitely stronger opponents under the super schedule.

As you can imagine, tonight's premiere will be incredibly difficult for Edge of Tomorrow.

Gavin chose "Edge of Tomorrow" and Eli chose "Edge of Tomorrow".

Gavin chuckled, "I never considered other options. To be honest, I passed by the next door just now, and their battle was very noisy, but ......" did not continue, Gavin just stretched out his right hand flat, and shook it gently from side to side, clearly expressing his meaning: not good.

Then, Gavin looked up and glanced around, taking in the attendance of his peers. To be sure, the top media will be present at both premieres, the question is, which premiere will the ace journalist go to?

Bradley Adams of the New York Times, Daisy Lucas, Vanity Fair, Ned Mullin...... With a flick of his gaze, Gavin smiled widely, "God, it's time to come......; It's here when it shouldn't have come, what's going on?"

Could it be that the "Edge of Tomorrow" is going to crush the "Madagascar 3"?