The second time I went to Xiang Yuzhen's house, it was invited by Xiang Yuzhen's mother, Aunt Huang.

Before going over, what kind of gift to give this time, Cui Ning quietly asked Su Ruoqing, He Meng and others, and there was no standard answer, so he went to the mall and supermarket to go around, bought some so-called nutritional products that the elderly like, such as American ginseng and Ejiao, and came to the door again.

Aunt Huang naturally wanted to see Cui Ning again, and of course there was the latest news, that is, there had been some progress in the cooperation with Xiaobao.

Watching Cui Ning bring the gift boxes into the door one by one, Aunt Huang hurriedly took them, and then solemnly declared:

"Xiao Cui, I will accept it this time, but next time you must not give gifts, you are also a brand planner, you also know that the real value of these things is in the packaging, in addition, the so-called nutrition, health care, it is better to pay attention to diet and strengthen exercise.

We know you don't care about the money, but you can't buy anything, and I hardly buy anything except for a little honey all year round and your uncle likes to drink a little wine. ”

Cui Ning smiled, put the thing down, and said:

"Auntie, I'll buy some honey next time, and then buy some fruit. It's just that I feel embarrassed not to buy something at the door, but I really don't know what to give if I really want to give a gift. ”

"Also, I went to see some friends and hair, but I don't know what to give except for wine" Uncle Xiang said on the side, "The state of etiquette does not have a real national gift, which proves that the company's planning still ignores this market"

Cui Ning's unintentional words moved in his heart, but he didn't say anything, after all, there was something to do this time, and Aunt Huang also explained the progress of Xiaobao's work:

"I told Lao Du that he also wanted to find a professional company to cooperate with, so it was an instant hit, but in the past few days he has been participating in the meeting of the two sessions in the city to study, so in a few days, he will take the team to your company to investigate, but he is very serious about his work, you have to be fully prepared"

"Don't worry, Auntie, I am ready for previous cases, data, pictures, including customer evaluations" Cui Ning said, "and for companies like Xiaobao that serve Xiaobao, I will try to only charge a reasonable fee, and I also hope that we will have our own national brand"

After communicating with Aunt Huang about meeting Xiaobao, Cui Ning received a call from Ji Ziyu:

"Tomorrow an important meeting, is brain Beijin, the last half a year sales are very good, beyond expectations, ready to be on the TV commercial, I want you to attend, including the TV commercial shooting"

"Okay, join on time tomorrow".

The next day, at the special meeting of "Brain Beijin", Cui Ning met the legendary figure Shi Yuzhong for the first time.

This technologist-turned-entrepreneur became a multimillionaire or even a billionaire by virtue of his own power, and then he was almost bankrupt because of the "Titan Mansion", did not lose confidence and faith in the trough, and through various channels, he got a formula for brain begin, and then intended to go east again.

However, after more than a year of trial marketing, the effect of Brain Bakerin is obvious to all, especially for insomnia, lack of energy and some gastrointestinal discomfort, it has a unique effect.

And after two years of hard work, Shi Yuzhong has also accumulated a sum of money again, and "Brain Beijin" has also become a strategic product of his, and the plot is not small.

There were nearly 30 people attending the meeting, except for Ji Ziyu, Cui Ning, Huaxia, Su Ruoqing, and Shi Yuzhong, the rest are brothers who have followed Shi Yu for many years, as well as the future regional manager of "Brain Beijin", almost all of them are practical and marketing, and everyone has great expectations for this product.

Because I heard that Cui Ning and his entourage were from a brand consulting company, Shi Yuzhong's team, who was a marketing background, was not particularly enthusiastic, and routinely said hello and sat down, but all the men present were still amazed by Su Ruoqing for a long time.

Since Su Ruoqing was nourished by Cui Ning's blood (pure blood nourishment, no other intention), the whole person is delicate, moving, sexy, and bright, so she has always worn low-key, such as a black suit, and sometimes wears a hat to avoid the attention of passers-by from affecting traffic.

Ji Ziyu is the investor of Shi Yuzhong's new products, because the family business involves traditional medicine and nutrition, so he also attaches great importance to this "brain Beijin", as for whether Cui Ning can conquer Shi Yuzhong's marketing management team with strength, Ji Ziyu never doubts, because he has been in contact with Cui Ning for a long time, and he understands too well that Cui Ning's brain has a different thinking from ordinary people, as well as his position in brand marketing.

After introducing the participants, in fact, more than 20 people, I couldn't remember it at once, but I thought that Su Ruoqing's attendance, Shi Yuzhong's team had some expectations for the strength of Cui Ning's company, and it seems that there are beautiful places and companies, and many times it proves that there must be real heroes, which is also the reason why Cui Ning let Su Ruoqing attend the meeting, in a certain sense, as long as Su Ruoqing appears, customers first think that this company is not ordinary.

Cui Ning talked to Su Ruoqing about this matter in private, and Su Ruoqing's shy smile could simply turn the glacier and Antarctica into spring water:

"Mr. Cui, according to what you say, this is called a fairy plan, so why have you never been hit?"

As Cui Ning and Su Ruoqing gradually became good friends, Su Ruoqing knew that Cui Ning actually had a very cheerful personality, but he was too serious at work, but he was not as cold and serious as he appeared to be, and he could afford to joke, so he joked with Cui Ning after work to liven up the atmosphere.

Cui Ning smiled: "Haha, the fairy plan is right for the company, but recently, a few customers will often call me, and then ask you to participate in some meetings by name, and the seniors of the wine fairy have been saying hello to you."

"The last few customers have been doing well, and then the progress is quite smooth, but this brain begin, will the effect really be amazing?" asked Su Ruoqing.

"The product is good, but the human body is actually resistant, and the effect is estimated to be attenuated after long-term use," Cui Ning said.

"The point is that they can't even say the main selling point now, and then the content of the TV commercial, there is still a lot of debate internally"

This is some small conversation between Cui Ning and Su Ruoqing before the meeting, and when they arrived at the scene, it was as expected.

"I suggest focusing on improving sleep, the test marketing in the past year or so, the effect of improving sleep is the most obvious, and our approval number is also to improve sleep, there is nothing to say about this" spoke to the regional manager who has followed Shi Yu for many years, Mr. Yang, who is in his thirties.

Another boss, who is also a veteran of marketing for many years, Mr. Lin, who is a few years older than Mr. Yang, shook his head again and again after listening to Mr. Yang's statement, and said:

"I don't recommend making a fuss about improving sleep, this feature is a bit suitable for all ages. We know that the more suitable for all ages, the more the function cannot stand the test of the market, just like the international brand Red Bull, tired, thirsty, and sleepy to drink Red Bull, trying to exhaust all the scenes and crowds, the result is counterproductive.

I think that for women, women are the easiest group to impress, and our products are also the most recognized in newspapers and DM, so I suggest that for women, the main beauty is young, you look at Panlong Yunhai, it is with this concept, detoxification and beauty, hundreds of millions of sales per year, the product itself, without our melatonin and bifidobacterium, the effect is good, and the advertising is also average, just because it has seized the female market"

Another planning director, Mr. Fang, was born in writing advertorials with Shi Yuzhong, who was not very old, just about 30 years old, and did not agree with the conclusions of Mr. Yang and Mr. Lin, and said:

"Mr. Yang and Mr. Lin are both masters of marketing, and they also know the products very well, and even know the market well. However, the speeches of the two just now are all aimed at the function of the product, ignoring the cruelty of the market environment and competition.

If we are positioned to improve sleep, we will have hundreds of competitors, including the strong competitive brand in the market now, Mrs. Oral Liquid, and this product is also a leading brand in the women's market, including the Panlong Yunhai Detox and Beauty Capsule just mentioned, which means that we have set up several strong competitors for ourselves.

Therefore, I don't recommend starting from a single function, our functional appeal must be obvious and specific. Be unique from other products.

So I suggest that melatonin, the ingredient of the product, should be the main appeal, which is also the core of each of our advertorials, no matter what the symptoms are, in the end, it comes down to the product. Therefore, melatonin, that is, the pineal gland, is the main selling point, and the so-called youthfulness, improved sleep, laxative, etc., are all because of the unique effect of melatonin as the main ingredient."

There is also a woman, An Lan, who is the deputy director of Director Fang, who belongs to the deputy director of planning, and is less than 30 years old, but she can be the deputy director of planning in the workplace, which is naturally very thoughtful, and her speech also represents some views:

"Mr. Fang and I are in charge of the planning work, we see the most information, and we study the most consumer feedback, so we think that consumers must hope to have an effect when they buy our products, and then see that many people take it to have an effect, as for whether it is to improve sleep or youthfulness, or melatonin, it makes sense, but the main role of the 30-second TV commercial is to enhance trust.

It is necessary to use video and pictures, as well as television technology, to convey trust, such as Meiguo and Toyokoku

, experts from Eagle Country, to prove that our products are scientifically effective, which is also what we have repeatedly emphasized in the advertorial, melatonin has been recognized worldwide."

Four speakers, two CEOs, two planning directors, each with a view, and even some sales managers hope to focus on the "freckle removal function", because their friends take the freckle removal effect is obvious, but the result has been opposed by most people on the scene, on the grounds that this function is not universal, and there is a huge risk, and it is not the route to take at all.

In short, there are those who support the Yang faction, those who support the Lin faction, those who support the Fang faction, and those who support the An faction, including a few treacherous and cunning guys, who have not spoken, waiting for Shi Yuzhong to make a decision, this is the standard meeting scene of a modern company.

For a while, they quarreled and quarreled, but in fact, Shi Yuzhong couldn't make up his mind.

Ji Ziyu looked at Cui Ning, Cui Ning had just made some notes, and he had been listening to them later, including feeling everyone's energy and thinking about how to break the game.

"Let's listen to Mr. Cui's high opinion," Ji Ziyu said, "I believe that Mr. Cui's thinking will definitely give you a refreshing feeling."

However, Cui Ning is very smart, and during the chaotic discussion, he has quietly said a few words to Su Ruoqing, and asked Su Ruoqing to speak briefly, because this is the best way before she speaks, as long as Su Ruoqing opens her mouth and says eight or nine without leaving ten, the atmosphere of the scene will be stabilized, and the magnetic field will be much more stable, which is conducive to her next strategy.

Su Ruoqing did not talk about specific strategies, but simply said a few words from the perspective of a female consumer:

"As a standard female consumer, what the CEOs just said makes sense, I will choose Mrs. Oral Liquid and Detox Beauty Capsules, first of all, there have been a lot of advertisements, including market reputation, and we will also try our products, but the expectation will be higher, and the trust depends on the effect of taking it.

Therefore, I do not recommend to challenge well-known brands in a targeted manner, for the sake of challenging for the sake of challenge, the cost of new products is too great, we still have to find a unique way, with a new strategy to face the market, especially to think about the product, the market environment, but also to think about what consumers think, to think from the perspective of consumers.

Of course, I'm just a marketing person in the company, and at the strategic level, we Cui are always real masters, and I am also a good friend of Mr. Ji, so let Cui Ning talk about it."

Cui Ning then began his strategic thinking about "Brain Beijin", as well as completely different ideas and angles......