Chapter 366: Sticker Strategy (I)
Liu Ruoyi will not interfere in the affairs of advertising agencies and joint ventures at all, and now she is focusing on another big thing. After round-the-clock development, Liu Ruoyi's original plan for the online gathering post bar was finally officially launched after preliminary testing.
In order to achieve the effect of taking the lead, Ding Shi directly found Zhao Shaodong, for the follow-up operation of the post bar, although Zhao Shaodong has Liu Ruoyi's prompts, there is a little bit of concept, but where is it clear how to operate in the future to start quickly.
There was no way, Zhao Shaodong directly betrayed Liu Ruoyi and pulled Liu Ruoyi to talk with Ding Shi in Pengcheng.
"Boss Ding, I invited you today, and in terms of specific operations, there is no better understanding than Annie, because the plan of Tieba was originally provided by Annie. Seeing Ding Shi, Zhao Shaodong sold Liu Ruoyi very simply this time.
However, Liu Ruoyi smiled bitterly and had no choice, this matter was already more complicated, and through Zhao Shaodong's setter, it was indeed easy to deviate from the future operation of the post bar.
"So that's the case, I've been thinking that Zhao Dashao is a well-known person in the entertainment industry, but I haven't heard of when to mix the Internet, it turns out that Miss Annie, who voted for penguins, is behind the scenes, but what makes me a little curious is that Miss Annie is also a top celebrity in the entertainment industry, why is she so familiar with the Internet?"
Ding Shi had already guessed when he saw Liu Ruoyi, and today, Liu Ruoyi has begun to walk to the forefront, and of course there are many people in the circle who can know the news about her investment in penguins, especially Liu Ruoyi wants to open up the situation in the mainland Internet venture capital, and intentionally or unintentionally spread this matter.
"This is the difference between geniuses and ordinary people like us, frankly speaking, my Aurora Ventures was also established under the strong auspices of Miss Annie, and even the investment network gathering was also recommended by Miss Annie.
Judging from today's results, Miss Annie really looks very good, she told me at the beginning, Boss Ding, you are a technical expert, if you have a good direction, you will have the opportunity to become a leader in the mainland Internet in the future. ”
"Is there such a thing?" Ding Shi looked at Liu Ruoyi differently, not only because Liu Ruoyi attached great importance to online gatherings, but more importantly, Liu Ruoyi seemed to really understand him as a person.
"Where is there such an exaggeration," Liu Ruoyi didn't dare to let Zhao Shaodong show off anymore, this kind of rainbow fart has no meaning for the operation of things in the future, now is the time to go straight to the point,
"Let's go back to the topic, I do have some ideas and ideas about the operation of the post bar, I want to put it forward and discuss it with Boss Ding, if you don't think about it, please Boss Ding must not be polite, just point it out. ”
"Where, where, when the genius idea of the post bar, I did not think of it, and I must have listened to Miss Annie's idea. Ding Shi said modestly.
"The vitality of Tieba lies in traffic, so the future Tieba will revolve around the struggle for traffic, and from this stage, where does the traffic come from? There is no doubt that the easiest to get traffic is the stars in the entertainment industry. ”
"Therefore, my first idea is to let the stars in the entertainment industry participate in the post bar as much as possible, and use the post bar as a new channel for them to promote, communicate, and absorb fans, and all of this, the stars only need to pay is to recognize the post bar as an official position for their online promotion. ”
"In other words, celebrities need to be certified when they enter the post bar, and at the same time, the certification mark is marked on the post bar!"
"We've implemented this function, and all the certified stickers will have a "V" mark on their names, but I haven't figured out how to operate this?" Ding Shi asked modestly.
"Are we going to pay for celebrities to post it?"
"Of course not," Liu Ruoyi shook her head, Ding Shi's idea still didn't understand how much impact the Internet would have on people's lives in the future, and of course there was this operation in the future, but in today's era, there is no need to spend this unjust money.
"We only need to make a sample to attract celebrities to take the initiative to participate, for example, I will mobilize all the stars under Aurora Culture, as well as the stars I am familiar with to join Tieba, I believe that this lineup is enough to make Tieba have a considerable impact among netizens, and it can be expected that it will not be too long for entertainment stars with hundreds of thousands or even millions of followers to appear in the future. ”
"As long as there is a landmark event of a post bar with millions of followers, the influence of the post bar will soon explode, and then the entertainment stars will flock to it and take the initiative to join the post bar. ”
"But even so, I suggest that for entertainment stars, Netju can publicly promise to use the certified post bar for free forever, and master the management authority of the post bar, so that the traffic brought by the entertainment industry can be tightly bound to the post bar. ”
"Traffic attraction is indeed effective through this celebrity drainage method, but how to make a profit?" Ding Shi's eyes flashed, obviously the idea Liu Ruoyi gave him was very operational, and there should not be much problem in drainage, but in terms of monetization, Ding Shi really couldn't think of any new ideas for this kind of community-based traffic except for advertising.
"At this stage, you don't have to think about profits. Liu Ruoyi shook her head, and categorically let Ding Shi give up the idea of short-term profits.
"I suggest that even in the first three years, I don't consider any profitable plans, focus on the traffic and user stickiness of Tieba, and become the overlord of online community socialization. If there is a shortage of money, we can directly finance the development. ”
"What entertainment stars bring is some tidbits sent out by entertainment stars, a series of online communication channels between fans and fans, such as fan interaction and celebrity activities, which are the main force of our drainage in the short term. ”
"But after the celebrity posts on the bar and brings a certain amount of traffic, we can't expect everyone to stay for a long time just by discussing some wind and snow and lace news.
The next thing we have to do is to jump out of the restrictions of the entertainment industry and introduce various industries and even more professional things into Tieba, such as football, which is very popular now, and you can establish Tieba according to countries, clubs and even stars to gather users.
In addition to some special names, we have retained this kind of enthusiast post bar, which was opened to fans who really love it in the early days to spontaneously create and manage it, of course, we have to stipulate that when the number of spontaneously established post bars has developed to a certain scale, the network gathering official will send administrators to assist in management, to ensure that there will be no large number of illegal or offensive remarks on the content of the post bar. ”
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